{"id":4129,"date":"2021-04-14T14:11:52","date_gmt":"2021-04-14T14:11:52","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=4129"},"modified":"2021-06-19T09:21:04","modified_gmt":"2021-06-19T09:21:04","slug":"seo-roi","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/seo-roi\/","title":{"rendered":"SEO ROI: How to Calculate the Value of SEO"},"content":{"rendered":"

You\u2019ve been plugging away at your SEO strategy.\u00a0<\/span><\/p>\n

Your website is on-point \u2014\u00a0 and your content creation is solid.<\/span><\/p>\n

You strut into your monthly marketing meeting and inform the bosses your SEO train is picking up steam.<\/span><\/p>\n

They respond with the familiar question: \u201c<\/span>What are we getting from this?<\/span><\/i>\u201d<\/span><\/p>\n

How do you answer?\u00a0<\/span><\/p>\n

Your analytics show improved user experience and better traffic, but…\u00a0<\/span><\/p>\n

They\u2019re more interested in the return on their investment.\u00a0<\/span><\/p>\n

How many leads and sales are coming from SEO?<\/b>\u00a0<\/span><\/p>\n

Your colleagues running PPC and social media ad campaigns can answer quickly, but you\u2019re left fumbling.\u00a0<\/span><\/p>\n

\u201c<\/span>It\u2019s not that simple,<\/span><\/i>\u201d you might say. But that\u2019s not an answer.\u00a0<\/span><\/p>\n

Next time you\u2019re in the hot seat concerning return on SEO, don\u2019t fumble.\u00a0<\/span><\/p>\n

This guide includes all you need to explain plus calculate SEO ROI.\u00a0<\/span><\/p>\n

1. What is SEO ROI?<\/a><\/p>\n

2. The Importance of Measuring SEO ROI<\/a><\/p>\n

3. Challenges of Measuring SEO ROI<\/a><\/p>\n

4. Understand Your Full SEO Investment<\/a><\/p>\n

5. Accurately Attribute Your Conversions<\/a><\/p>\n

6. Calculate Your ROI<\/a><\/p>\n

7. Maximize Your SEO Investment With Powerful Tools<\/a><\/p>\n

What is SEO ROI?<\/b><\/h2>\n

SEO ROI is the return on investment (<\/span>ROI<\/span><\/i>) from your search engine optimization (<\/span>SEO<\/span><\/i>) efforts.\u00a0<\/span><\/p>\n

ROI is typically measured as a dollar amount \u2014 specifically, the difference between dollars spent on a tactic and dollars earned as a result.\u00a0<\/span><\/p>\n

In most cases, SEO reporting ends with <\/span>measuring specific KPIs<\/span><\/a> and tracking changes in SERP ranking position and keyword performance.\u00a0<\/span><\/p>\n

This type of reporting<\/a> gauges whether or not your SEO efforts are working.\u00a0<\/span><\/p>\n

But if it doesn\u2019t measure how SEO has impacted your bottom line, it certainly won\u2019t support your case to continue investing in SEO efforts.<\/span><\/p>\n

The Importance of Measuring SEO ROI<\/b><\/h2>\n

Some of the biggest complaints that executives have about SEO are:<\/span><\/p>\n