Now, while that\u2019s a quote about war, it applies pretty strongly to the SEO marketing world too.<\/span><\/p>\n If you don\u2019t know your \u201cenemies,\u201d you can expect to lose a lot more than you would otherwise. And in the world of search engine optimization (SEO), this is especially true.<\/span><\/p>\n One of the best ways you can learn about your competitors is through SERP analysis.<\/span><\/p>\n Let\u2019s talk about how to use SERP analysis to learn about your competitors and beat them on the SERPs!<\/span><\/p>\n SERP stands for Search Engine Results Page, and it\u2019s the page that comes up when you look for anything on Google. So a SERP analysis is simply an audit of a SERP for any given keyword that you wish to rank for.<\/span><\/p>\n For instance, if I look up \u201ccat toys,\u201d the SERP looks like this:<\/span><\/p>\n <\/p>\n <\/p>\n Assuming your business\u2019 goal is to make money (which it probably is), this first page on Google is crucial for your online success.<\/span><\/p>\n Let\u2019s talk about why.<\/span><\/p>\n Let me ask you a question:<\/span><\/p>\n When you look at the Google search result pages, do you usually go past the first page?<\/span><\/p>\n How often do you make a purchase from any site on page two or beyond?<\/span><\/p>\n If you\u2019re like most people, the answer was probably \u201cnever.\u201d<\/span><\/p>\n A study even showed that the <\/span>click-through rate of any search result beyond the first page of Google is less than 1%<\/span><\/a>.<\/span><\/p>\n In other words, any result that lands on a page past the first is losing out on over 99% of potential customers for any given result.<\/span><\/p>\n And the only way to consistently beat the competition on Google\u2019s SERP pages is through careful analysis and planning.<\/span><\/p>\n With that out of the way, let\u2019s get into the exact processes you can use to land you at the top of the search results page.<\/span><\/p>\n Sure, it\u2019s possible to get to the top of Google by \u201cwinging it,\u201d at least for a keyword or two.<\/span><\/p>\n But just a keyword or two won\u2019t get you the kind of traffic you need to drive considerable revenue.<\/span><\/p>\n To get to the top of the page <\/span>consistently<\/i><\/b>, you\u2019ll need a structured process that you can <\/span>repeat<\/span><\/i>.<\/span><\/p>\n Let\u2019s talk about what that process is.<\/span><\/p>\n Before anything else, you\u2019ll need to think of the primary keywords you want to target for any given page.<\/span><\/p>\n The primary keywords will be what the page revolves around in large part, so choose carefully.<\/span><\/p>\n Before you even start a SERP analysis, you have to know which SERP for which keyword you need to analyze.<\/span><\/p>\n In general, you want to avoid overly saturated keywords with a ton of competition but still target keywords that get some traffic.<\/span><\/p>\n In other words, targeting highly specific long-tail keywords is a great sweet spot for many small and medium-sized businesses.<\/span><\/p>\n But most importantly, you\u2019ll want to target relevant keywords that have search intent that aligns with a call-to-action for your business.<\/span><\/p>\n To use this blog post as an example, our primary keyword is \u201cSERP Analysis.\u201d<\/span><\/p>\n From there, we have plenty of ways to branch off into subtopics, which are keywords themselves.<\/span><\/p>\n But with all of this talk about volumes and competition, we\u2019ve got to talk about how to keep track of all your research.<\/span><\/p>\n That\u2019s where the next step comes in.<\/span><\/p>\n The world of SEO is rough, competitive, and filled with unexpected bumps and challenges \u2014 but a robust SERP tool is the perfect off-road vehicle to help you navigate that dangerous terrain.<\/span><\/p>\n The problem is that not all SERP rank-tracking tools on the market right now are all too strong (most are expensive, and many don’t show you the real-time data you need).<\/span><\/p>\n ProRankTracker<\/span><\/a> is one of the best <\/span>SERP tools<\/span><\/a> available for the price. It’s specifically designed to help you keep track of ALL the keywords you want to track without getting bogged down.<\/span><\/p>\n Many people are tempted to use an <\/span>all-in-one tool<\/span><\/a> to do their SERP tracking, but it\u2019s better to get a dedicated tool like ProRankTracker<\/a> because it offers specialized tracking features like:<\/span><\/p>\n We highly recommend trying it out with a <\/span>14-day free trial<\/span><\/a>!<\/span><\/p>\n Once you\u2019ve identified your primary keywords and started tracking them with your tool, you can get into the critical part of SERP analysis:\u00a0<\/span><\/p>\n Studying the competition so you know exactly how to out-rank them.<\/span><\/p>\n To accomplish this, add their URLs to your tracking tool for all the major keywords you\u2019re targeting and compare their ranks with yours.<\/span><\/p>\n Are they beating you on the SERP? Are you neck-and-neck, swapping places every few days? ProRankTracker\u2019s Full SERPs tool is a great place to answer these questions.<\/span><\/p>\n Whatever your situation, take the information you gain from your SERP tracker and turn it into a new strategy.<\/span><\/p>\n For example, if they\u2019re beating you for the word \u201ccat toys\u201d as we looked at above, what about their page is better than yours?<\/span><\/p>\n Whatever you discover in this step, go back to your page and fix it!<\/span><\/p>\n When you break down the click-through rate on each search result, you\u2019ll find that the first result alone gets <\/span>over 27%<\/span><\/a> on its own.<\/span><\/p>\n As mentioned earlier, less than 1% of searchers travel further than the first page.<\/span><\/p>\n All of this info means one thing:<\/span><\/p>\n You NEED to rank number #1!\u00a0<\/span><\/p>\n If you can get some articles or landing pages to rank number 1 for high-quality keywords, you’ll see your CTR SOAR!<\/span><\/p>\n Anything past page 1 isn\u2019t going to get the conversions your business <\/span>or clients need<\/span><\/a>.<\/span><\/p>\n It\u2019s obvious that checking your competition\u2019s performance on the SERP is one of the most crucial steps if you want to succeed.<\/span><\/p>\n But how do you check your SERP competition? What are you looking for, and how do you find it?<\/span><\/p>\n In this section, we\u2019ll answer those questions and show you how to uncover all your competitors\u2019 secret strategies with ease.<\/span><\/p>\n Rankings are one of the most important <\/span>KPIs in any SEO strategy<\/span><\/a> .<\/span><\/p>\n For the most part, the top 10 rankings are going to be the competition you\u2019ll be eyeing to beat.<\/span><\/p>\n But for some high-value keywords and local SEO, you will want to do a deeper SERP analysis to check any trends going against or with you.<\/span><\/p>\n <\/p>\n\n
What is SERP Analysis?<\/strong><\/h2>\n
![\"Cat](\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/01\/Cat-toys-SERP.jpg\" "\\"Cat")
<\/a><\/p>\nWhy is SERP Analysis So Important for SEO?<\/strong><\/h2>\n
How to Do SERP Analysis to Ensure You Land at the Top of the 1st Page<\/strong><\/h2>\n
Step 1: Find Your Primary Keywords<\/strong><\/h3>\n
Step 2: Track Your Keywords With a SERP-Tracking Tool<\/strong><\/h3>\n
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Step 3: Identify the SERP Competitor\u2019s Ranking (and Adjust Your Strategy Accordingly)<\/strong><\/h3>\n
![\"Full](\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/01\/1-1030x603.png\" "\\"\\"")
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Step 4: Don\u2019t Settle Until You\u2019re on Page 1<\/strong><\/h3>\n
How to Check SERP Competition: What to Look for in Competing Pages<\/strong><\/h2>\n
The Most Important Thing: Rankings<\/b><\/h3>\n
![\"ProRankTracker](\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2021\/01\/ProRankTracker-SERP-checker.jpg\" "\\"ProRankTracker"){kind=tracking}
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