{"id":3949,"date":"2024-01-18T02:42:00","date_gmt":"2024-01-18T02:42:00","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=3949"},"modified":"2024-02-01T15:15:28","modified_gmt":"2024-02-01T15:15:28","slug":"best-seo-software-for-agencies","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/best-seo-software-for-agencies\/","title":{"rendered":"11 Best SEO Software for Agencies to Wow &#038; Manage Clients"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As an agency, maximizing efficiency while maintaining effectiveness is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone can manage a couple of SEO clients\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you hope to reach the next level, you\u2019ll need to step up your game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And using the right SEO software for your agency is the fastest way to do just that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SEO software like <a href=\"https:\/\/proranktracker.com\/blog\/marketing-agency-reporting\/\" target=\"_blank\" rel=\"noopener\">reporting tools<\/a>, agencies can move faster and get results more efficiently.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/agency-rank-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Agency SEO tools<\/span><\/a><span style=\"font-weight: 400;\"> can add to your agency\u2019s professionalism, allowing you to increase your client base and increase the satisfaction of current clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the basics.<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#seo-software-for-agencies\">The 2 Categories of Software for SEO Agencies<\/a><\/li>\n<li><a href=\"#top-5-tools-for-keyword-research\">Top 4 Tools for Keyword Research<\/a><\/li>\n<li><a href=\"#best-rank-tracking-tool-proranktracker\">Best Rank Tracking Tool: ProRankTracker<\/a><\/li>\n<li><a href=\"#white-label-seo-reporting-tool-proranktracker\">White-Label SEO Reporting Tools for Agencies: ProRankTracker<\/a><\/li>\n<li><a href=\"#top-tools-for-technical-seo\">Top 2 Tools for Technical SEO<\/a><\/li>\n<li><a href=\"#top-tools-for-conversion-tracking\">Top 2 Tools for Conversion Tracking<\/a><\/li>\n<li><a href=\"#top-project-management-tools-for-seo-agencies\">Top 2 Project Management Tools for SEO Agencies<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<h2 id=\"seo-software-for-agencies\"><strong>The 2 Categories of Software for SEO Agencies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Clients come to you for one thing:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to impress a client, all you need is results. Right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You definitely need results, but you have to prove to the client that you got the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where using SEO software will come into play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always remember that SEO takes time. Between the moment you sign the client and the moment you start getting results, the client will want to know how their money is being spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending out professional reports of research, changes, and progress (often white-labeled to increase professionalism even further) puts the clients at ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means fewer lost clients, fewer irritated clients, and less time spent on customer support overall. It\u2019s a win-win.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you run an agency, time is by far your most valuable asset. It\u2019s why you decided to scale an agency in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we go into the SEO software your agency needs to invest in, here\u2019s a warning:<\/span><\/p>\n<p><b>Warning: Software Will Make SEO Easier \u2014 Not Better<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I can\u2019t stress this enough.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Purchasing SEO software, or signing up for SEO tools, won\u2019t magically make you good at SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Software is required when you want to take the next step. One person only has so much time in the day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that\u2019s where SEO software for agencies can make a difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have to check Google rankings for dozens or hundreds of keywords manually \u2014 you wouldn\u2019t have time to do anything else. So that\u2019s where SEO software like a <\/span><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">rank tracker<\/span><\/a><span style=\"font-weight: 400;\"> would come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To keep things easy to navigate, we\u2019ve divided our list of SEO software for agencies into 2 categories. (Although, sometimes, there will be overlap.)<\/span><\/p>\n<h3><strong>Category #1: SEO Tools for Agencies that Help Get Better Client Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Although SEO software won\u2019t guarantee increased SEO performance, certain tools can give you a big leg up when you\u2019re carrying out the processes that you already know how to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the SEO software tools that will help elevate your ROI-focused practice and increase client satisfaction:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword Research Tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical SEO Tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rank Tracking Tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics &amp; Conversion Tracking Tools<\/span><\/li>\n<\/ul>\n<h3><strong>Category #2: SEO Software for Agencies that Help with Management<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">By tools that help agencies with management, I mean anything that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impacts any changes to your SEO strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is related to fulfillment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helps with client relationship management<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019re growing your agency, you\u2019ll need to expand your agency in two ways.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, you\u2019ll need to make sure your current clients are 110% satisfied with your services \u2014 this will lead to case studies and referrals. Next, you\u2019ll need to optimize your efficiency and effectiveness, or else your company will become slow and sluggish \u2014 instead of nimble and competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tools that will help most with managing your agency (and keeping clients happy) are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics &amp; Conversion Tracking Tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rank Tracking Tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project Management Tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO Reporting Tools<\/span><\/li>\n<\/ul>\n<h2 id=\"top-5-tools-for-keyword-research\"><strong>Top 4 Tools for Keyword Research<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Possibly the most common tool you\u2019ll hear about SEO agencies using is a keyword research tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason why is simple:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is all about getting traffic from searchers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So to get that traffic, your web pages have to target the right search terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where keyword research tools come in. They\u2019re great for coming up with relevant topics and building strategies behind them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re very handy for content marketers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spoiler alert: This may come as a surprise when I say that they\u2019re not actually necessary for SEO. Sure, they make things a heck of a lot easier. But if you know an industry well enough, then you know exactly what your ideal customers are searching.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not to say they don\u2019t make SEO a lot easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are the characteristics of most keyword research tools on the market?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, they show off two main metrics: volume and keyword difficulty. What makes these two <\/span><a href=\"https:\/\/proranktracker.com\/blog\/search-kpi\/\"><span style=\"font-weight: 400;\">metrics<\/span><\/a><span style=\"font-weight: 400;\"> so valuable is that you can:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimate how much traffic you\u2019ll get from ranking for a keyword (volume).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have an estimation of how hard it\u2019ll be for your website to rank for a keyword (keyword difficulty).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">However, keep in mind that keyword \u201cvolume\u201d and \u201ckeyword difficulty\u201d should be taken with a grain of salt because they\u2019re often misleading or inaccurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all that in mind, let\u2019s take a look at our top 4 tools for keyword research.<\/span><\/p>\n<h3><strong>1. Google Keyword Planner<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image10.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8304\" title=\"Google Keyword Planner\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image10.png\" alt=\"Google Keyword Planner\" width=\"1030\" height=\"576\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image10.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image10-300x168.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image10-768x429.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image10-705x394.png 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the mother of all keyword research tools \u2014 the one created by Google themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Keyword Planner <\/span><\/a><span style=\"font-weight: 400;\">isn\u2019t the fastest or most robust tool out there, but it does allow you to source data that is verified directly by Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, as an SEO agency, you\u2019re most likely focused on the volume estimates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Keyword Planner volume estimates are helpful in two ways:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To show clients verified data instead of trying to explain estimates given by more robust tools like Ahrefs (explained below).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To compare volume estimates from other tools so you don\u2019t accidentally promise clients better results than you can feasibly deliver.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Both budding and established agencies can benefit from the Google Keyword Planner. There are even people who religiously stick to using Google Keyword Planner as their go-to keyword research tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The downside to Google Keyword Planner?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users miss out on the easier-to-user and more robust user-experiences that other tools offer. One of the most popular ones being:<\/span><\/p>\n<h3><strong>2. Ahrefs<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8305\" title=\"Ahrefs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-1030x503.png\" alt=\"Ahrefs\" width=\"1030\" height=\"503\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-1030x503.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-300x146.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-768x375.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-1536x750.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-1500x732.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13-705x344.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image13.png 1999w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/ahrefs-alternative\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> has become an agency favorite over the years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs does a lot of things, but its best feature, in our opinion, is the keyword research interface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the Google Keyword Planner, Ahrefs has its own way of estimating search volume. It\u2019s not perfect, but we\u2019ve found that the estimates are about as accurate as third-party keyword tools get.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since Ahrefs isn\u2019t solely relying on the Google Keyword Tool, you don\u2019t get jammed up with Google\u2019s current or future limitations on volume of queries. Ahrefs is second to none when it comes to finding new keywords, especially <a href=\"https:\/\/proranktracker.com\/blog\/discover-hundreds-more-keywords-from-a-single-keyword-for-any-niche-step-by-step-visual-guide\/\" target=\"_blank\" rel=\"noopener\">long-tail keywords<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These long-tail keywords often get left out of the Google Keyword Planner due to their lack of search volume. However, Ahrefs catches them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can sift through keywords exceptionally quickly with Ahrefs\u2019 intuitive sidebar and filtering options.<\/span><\/p>\n<h3><strong>3. Google Trends<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8306\" title=\"Google Trends\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image7.png\" alt=\"Google Trends\" width=\"1030\" height=\"491\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image7.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image7-300x143.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image7-768x366.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image7-705x336.png 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In SEO and life, the early bird truly does get the worm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being at the top of the SERPs for a new keyword is the dream.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competition is usually weak, and the traffic is bountiful. All you have to do is be the first one out of the gate.<\/span><\/p>\n<p><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\"> can give you that in-advance info you need to establish yourself in a trending space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Google Trends, you can search for trends in keywords, compare keywords, and come up with the freshest content on the web for trending topics before they get big.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get into the habit of checking for trending search terms related to your clients\u2019 industries a couple of times per month. When an opportunity presents itself, take decisive action to get the ball rolling with content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the trend reaches its peak, you\u2019ll be lying in wait to scoop up all of the easy traffic.<\/span><\/p>\n<h3><strong>4. ProRankTracker Rankings Discovery Tool<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8363\" title=\"keyword suggestions\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-1030x427.png\" alt=\"keyword suggestions\" width=\"1030\" height=\"427\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-1030x427.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-300x124.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-768x318.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-1536x637.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-1500x622.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions-705x292.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/keyword-suggestions.png 1583w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Rankings Discovery Tool by <a href=\"https:\/\/proranktracker.com\/plans_and_pricing\" target=\"_blank\" rel=\"noopener\">ProRankTracker<\/a><\/span><span style=\"font-weight: 400;\"> is a different kind of keyword research tool with a very special purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Rankings Discovery Tool will find keywords you\u2019re ranking for that you had no idea about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes this useful is you can revamp old content and reoptimize it around other keywords that have more potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is plug in a domain and let the software do the work for you.<\/span><\/p>\n<h2 id=\"best-rank-tracking-tool-proranktracker\"><strong>Best Rank Tracking Tool: ProRankTracker<\/strong><\/h2>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8308\" title=\"Best Rank Tracking Tool: ProRankTracker\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-1030x406.png\" alt=\"Best Rank Tracking Tool: ProRankTracker\" width=\"1030\" height=\"406\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-1030x406.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-300x118.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-768x302.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-1536x605.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-1500x591.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6-705x278.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image6.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Rank tracking is one of the most underrated SEO software for an agency<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to track progress and keep your clients happy by <\/span><a href=\"https:\/\/proranktracker.com\/blog\/agency-rank-tracking\/\"><span style=\"font-weight: 400;\">tracking their ranks<\/span><\/a><span style=\"font-weight: 400;\">, AND it<\/span><span style=\"font-weight: 400;\">\u00a0allows you to optimize your strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re confident that a particular strategy will result in a huge SERP movement, but nothing happens, then maybe it\u2019s time to put your opinion aside and trust the data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rank tracking is a highly invaluable SEO software for agencies for 2 significant reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencies work with a handful of clients and websites, so having a tool that automatically tracks all of their clients\u2019 most important rankings will save huge amounts of time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clients love to see results. One of the most important metrics to track is the rank of clients\u2019 most crucial keywords.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">But that\u2019s not all ProRankTracker can do, so let\u2019s talk more about this <\/span><a href=\"https:\/\/proranktracker.com\/tracker\"><span style=\"font-weight: 400;\">rank tracker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Basic Rank Tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cBasic\u201d rank tracking really isn\u2019t so basic at all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you conduct manual searches from your computer or phone to check keyword rankings, those rankings won\u2019t show the full picture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google optimizes search results for the user depending on a number of factors, like cookie history and location. Even if you use an incognito browser, there\u2019s still a chance you\u2019re not seeing the full picture.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\"> has a system in place to remove the personalization of search results and provide accurate and true rankings of any website and any keyword.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you conduct a manual Google search, you may see a different position, but that&#8217;s only because of the personalized search results that Google is showing you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PRT shows you where you\u2019re ranking for keywords across various devices and locations around the world on demand \u2014 which takes us to the next section:<\/span><\/p>\n<h3><strong>Local &amp; Mobile Tracking<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ProRankTracker<\/span><span style=\"font-weight: 400;\"> allows you to track both mobile and location-specific SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking <a href=\"https:\/\/proranktracker.com\/blog\/mobile-serp\/\" target=\"_blank\" rel=\"noopener\">mobile SERPs<\/a> is completely required for any respectable agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why such a strong opinion?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search gravitates more and more towards mobile every year, and certain industries are completely dominated by mobile searches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seriously. The number of cellular connections to the internet in the US is <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-united-states-of-america#:~:text=The%20state%20of%20digital%20in%20the%20United%20States%20of%20America%20in%202023&amp;text=A%20total%20of%20383.4%20million,percent%20of%20the%20total%20population.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">113% of the total population<\/span><\/a><span style=\"font-weight: 400;\">, meaning that there are more phones on the internet than there are people!<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8376\" title=\"best seo software\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-1030x341.png\" alt=\"inf best seo software (revamp) 1.1\" width=\"1030\" height=\"341\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-1030x341.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-300x99.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-768x254.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-1536x508.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-1500x496.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1-705x233.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/01\/inf_best_seo_software_revamp-1.1.png 1690w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you notice your <a href=\"https:\/\/proranktracker.com\/blog\/find-out-how-your-website-ranks-on-mobile\/\" target=\"_blank\" rel=\"noopener\">mobile rankings<\/a> are lagging behind your desktop rankings, you may need to help your client improve their website\u2019s mobile experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If mobile users are always bouncing from a particular page, Google knows that page isn\u2019t ideal for showing to searchers on mobile devices. So if your agency can\u2019t get results in the mobile realm, your client won\u2019t be happy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, tracking location-specific SERPs is also an extremely helpful ability to have, especially for larger agencies (or those who wish to grow into a larger agency). By being able to track location-specific search engines, you have the potential to expand your company worldwide and take on clients from any country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most crucial local SEO software for agencies that you\u2019ll need to track results is a <a href=\"https:\/\/proranktracker.com\/blog\/local-rank-tracker\/\" target=\"_blank\" rel=\"noopener\">local tracker<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The PRT rank tracker allows agencies to track rankings for their local business clients. This includes Snack Packs, map listings, and specific location searches.<\/span><\/p>\n<h3><strong>Full SERPs Tracking<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8309\" title=\"Full SERPs Tracking\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9-1030x507.png\" alt=\"Full SERPs Tracking\" width=\"1030\" height=\"507\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9-1030x507.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9-300x148.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9-768x378.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9-1500x738.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9-705x347.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image9.png 1531w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In SEO, not only do you have to make sure your SEO and content marketing is squared away, but you have to make sure you\u2019re outdoing your competitors too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If one of your clients is involved in a certain industry, it makes sense to keep track of that entire industry as a whole, rather than just your clients\u2019 place in it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tracking all website movement in the top 100 results for any particular keyword with ProRankTracker, you may do exactly that, which will help you identify your competitors\u2019 weaknesses and strengths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did a competitor just come out of nowhere and hit the first page? What did he do to accomplish that feat? Can you replicate his content strategy or backlink sources yourself?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, maybe a competitor just went into freefall. What happened? Can you capitalize on the situation in any way?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the full macrocosm of a niche, rather than just your client\u2019s place in it, affords you numerous competitive advantages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, SEO is just a competition for first-page rankings.<\/span><\/p>\n<h2 id=\"white-label-seo-reporting-tool-proranktracker\"><strong>White-Label SEO Reporting Tools for Agencies: ProRankTracker<\/strong><\/h2>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8310\" title=\"White-Label SEO Reporting Tools for Agencies: ProRankTracker\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-1030x486.png\" alt=\"White-Label SEO Reporting Tools for Agencies: ProRankTracker\" width=\"1030\" height=\"486\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-1030x486.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-300x142.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-768x362.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-1536x725.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-1500x708.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4-705x333.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image4.png 1837w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an SEO agency, chances are you\u2019re always looking for ways to increase your efficiency and save time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is to invest in <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">white label SEO reports<\/span><\/a><span style=\"font-weight: 400;\">. White label SEO reports are basically ready-made report templates that you can use to quickly generate client reports (and ProRankTracker has more than 20 different ready-made templates!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be a huge time-saver, as you don\u2019t have to start from scratch each time you need to create a report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a number of different white-label SEO report providers out there, so it\u2019s important to do your research and choose one that\u2019s right for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some things to look for include customizable templates, support for multiple languages, and the ability to include your own logo and branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve found a white-label SEO report provider that meets your needs, generating reports for your clients will be a breeze!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending out white-label reports is a good idea for a few reasons:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It keeps your client in the loop to prevent unnecessary time spent on support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It flexes your professionalism with what appears to be in-house software.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">ProRankTracker allows you to customize the reports that you\u2019ll potentially need to send your clients. Let\u2019s look at a few use cases of ProRankTracker\u2019s reporting system.<\/span><\/p>\n<h3><strong>Progress Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">ProRankTracker allows you to update your clients on SERP movements without lifting a finger.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Progress reports let you show off your rankings gains over a period of days, weeks, or months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything can be done from inside the PRT dashboard. Upload your company information and graphics, connect your custom email address, set report frequency, and you\u2019re done.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8311\" title=\"Progress Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5-1030x546.png\" alt=\"Progress Reports\" width=\"1030\" height=\"546\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5-1030x546.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5-300x159.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5-768x407.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5-710x375.png 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5-705x374.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image5.png 1473w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Progress reports are perfect for when you want to keep your clients updated, which helps them feel more involved in their SEO (and encourages them to keep paying you to get the results you\u2019re getting!).<\/span><\/p>\n<h3><strong>Comparison Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Show your clients how they stack up against their competitors.\u00a0 Because chances are, your clients are already concerned about competitors taking their rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparison reports can be used to show how quickly your client is gaining on their competitors and how they compare against competitors for key rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comparison reports also help you understand your own ranking success by allowing you to compare your performance across search engines, locations, devices, and URLs.<\/span><\/p>\n<h3><strong>Benchmark Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A benchmark report is a comparison of rankings between two different time periods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use these reports to show your clients just how far they\u2019ve come in the SERPs after making the wise decision to hire your agency.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8312\" title=\"Benchmark Reports\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12-1030x590.png\" alt=\"Benchmark Reports\" width=\"1030\" height=\"590\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12-1030x590.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12-300x172.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12-768x440.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12-705x404.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image12.png 1457w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Benchmark reports are also a great way to see how your SERP performance changes seasonally. You can easily compare your ranks for different days, weeks, or months to see how your ranks have fluctuated at different times.<\/span><\/p>\n<h3><strong>Bonus Use for Rank Tracking Reports: Case Studies<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Making your clients happy is the name of the game.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can actually use these reports to grow your own agency, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every sales process requires trust to close \u2014 and it\u2019s no different when it comes to SEO agencies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hardest part about selling SEO is that you can\u2019t make guarantees since your rankings are at the mercy of search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that\u2019s exactly why you need to be showing off case studies to build trust with leads and prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rankings reports are one awesome way to show off the results you\u2019re capable of through case studies.<\/span><\/p>\n<h2 id=\"top-tools-for-technical-seo\"><strong>Top 2 Tools for Technical SEO<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Having your technical SEO squared away without working on other aspects of SEO probably isn\u2019t enough to skip past the competition for the #1 ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But your clients\u2019 sites certainly couldn\u2019t survive without it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical SEO is already hard enough as it is, so equipping your agency with the right technical SEO tools will be critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at 2 tools you can use to drastically improve your clients\u2019 technical SEO quickly and effectively.<\/span><\/p>\n<h3><strong>Google Search Console<\/strong><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8313\" title=\"Google Search Console\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image3.png\" alt=\"Google Search Console\" width=\"1030\" height=\"552\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image3.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image3-300x161.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image3-768x412.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image3-705x378.png 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> provides plenty of interesting basic data.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But the real value is found under the hood.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Head to the \u201cEnhancements\u201d tab in your dashboard for a client site. You\u2019ll see a variety of errors and potential improvements, such as issues with AMP or slow page load times, which will help you improve the on-page SEO of your clients\u2019 websites and rankings overall.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best parts?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a FREE tool from Google.<\/span><\/p>\n<h3><strong>Screaming Frog SEO Spider<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your clients are putting out new content on a consistent basis (as they should be), their websites will eventually grow to become unmanageable if handled manually.<\/span><\/p>\n<p><a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Screaming Frog SEO Spider<\/span><\/a><span style=\"font-weight: 400;\"> can crawl every page of a client\u2019s website and present every on-page SEO problem, such as duplicate content, broken links, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t realize how helpful that can be, it\u2019s probably because your website isn\u2019t large enough yet. Use this tool with your larger clients to help fully understand and improve their technical SEO problems.<\/span><\/p>\n<h2 id=\"top-tools-for-conversion-tracking\"><strong>Top 2 Tools for Conversion Tracking<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">SEO agencies love traffic and first-page rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But at the end of the day, if an agency isn\u2019t increasing their client\u2019s bottom line \u2014 the partnership isn\u2019t going to last.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you want to really prove the ROI of your service, retain your clients, and wow prospects, then you need to be tracking conversions.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/convert-seo-leads-to-seo-clients\/\"><span style=\"font-weight: 400;\">Conversion<\/span><\/a><span style=\"font-weight: 400;\"> tracking can be easily set up regardless if your client is a local business, e-commerce store, SaaS company, or another agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worried conversion tracking is too complicated?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, setting up basic conversion tracking on a client\u2019s website is super simple. No crazy coding knowledge needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at 2 tools you can use to fully utilize conversion tracking to further improve your clients\u2019 websites and SEO performance.<\/span><\/p>\n<h3><strong>Google Analytics<\/strong><\/h3>\n<div id=\"attachment_8321\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting.gif\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8321\" class=\"size-large wp-image-8321\" title=\"\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-1030x546.gif\" alt=\"Google Analytics new reporting\" width=\"1030\" height=\"546\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-1030x546.gif 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-300x159.gif 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-768x407.gif 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-1536x814.gif 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-2048x1086.gif 2048w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-1500x795.gif 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-710x375.gif 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/Google_Analytics_new_reporting-705x374.gif 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><p id=\"caption-attachment-8321\" class=\"wp-caption-text\">Source: Search Engine Land<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Unlike most free products, <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> is not a limited one. It\u2019s incredibly robust and can be used by even the largest of SEO agencies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some SEO agencies would even argue that it\u2019s the most important tool to monitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Analytics, you can showcase just how many organic visitors are turning into conversion points, which at minimum justifies your existence, and at best, blows your client\u2019s socks off, leading to countless referrals later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To track any type of conversion on a site, you can add a specific \u201cThank You\u201d page where a user lands after taking action on a CTA. Then, all you have to do is add a \u201cGoal\u201d through the settings on that page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So whenever a user lands on that page after taking action, it\u2019ll fire a trackable signal (which allows you to quantify conversions!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can customize your Google Analytics a lot \u2014 you can even add a specific dollar amount for a CTA to track exact revenue.<\/span><\/p>\n<h3><strong>Google Looker Studio<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have your Google Analytics set up for a client, integrate Google Analytics data reports into <\/span><a href=\"https:\/\/lookerstudio.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Looker Studio<\/span><\/a><span style=\"font-weight: 400;\"> to create better data visualizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Looker Studio allows you to automate your data tracking and keep it all in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can turn your data into graphs, charts, and other forms that make it easy to digest and understand the data (and, therefore, use it to improve your clients\u2019 performance).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be a bit tricky for beginners, but it\u2019s very worth it after you impress your clients with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Showcasing conversion success from SEO in an attractive way can make a big difference. Everyone enjoys pretty visuals \u2014 especially clients!<\/span><\/p>\n<h2 id=\"top-project-management-tools-for-seo-agencies\"><strong>Top 2 Project Management Tools for SEO Agencies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Believe it or not, SEO takes a lot more than simply doing some technical SEO, tracking some ranks, and sending some reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also have to manage the project as a whole!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you have to keep track of deadlines, manage employees, create plans, and keep everything moving forward on schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss using project management tools for SEO agencies to keep your fulfillment and communications running like a well-oiled machine.<\/span><\/p>\n<h3><strong>Google Workspace<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Formerly G Suite, <\/span><a href=\"https:\/\/workspace.google.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Workspace<\/span><\/a><span style=\"font-weight: 400;\"> makes teams more efficient with some basic collaborative tools.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom @domain email addresses with the intuitive Gmail UI<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborative features between Google Docs and Google Sheets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Storage for each user starting at 30GB and going all the way up to multiple terabytes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secure file storage (rather than hosting it on your own server)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image11.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8315\" title=\"Google Workspace\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image11.png\" alt=\"Google Workspace\" width=\"1024\" height=\"768\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image11.png 1024w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image11-300x225.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image11-768x576.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image11-705x529.png 705w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Every agency can get good use out of Google Workspace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might even be thinking this one is a no-brainer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there are just so many high-value features you can use with Google; it\u2019d be a loss not to take full advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning how to use spreadsheets, for example, is one way to get rid of a bunch of confusing software. Keep it simple.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind, however, that this tool (unlike some other Google tools) costs. It carries a price tag of $6\/user\/month at a minimum, and can go up beyond $18\/user\/month depending on your needs.<\/span><\/p>\n<h3><strong>Trello<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are dozens of project management software to choose from, and many of them work perfectly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s really up to preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But one of the tools, which is easy to start with for free, is Trello.<\/span><\/p>\n<p><a href=\"https:\/\/trello.com\/en-US\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Trello<\/span><\/a><span style=\"font-weight: 400;\"> uses a combination of boards, lists, and cards to make SEO project management easy.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8316\" title=\"Trello\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image8.png\" alt=\"Trello\" width=\"540\" height=\"337\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image8.png 540w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2020\/12\/image8-300x187.png 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I recommend Trello if you have an established agency or are just starting out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Software can get really complicated, but Trello is simple to get started with \u2014 even for a tech novice.<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3><strong>What is the best SEO tool for agency?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It depends on what type of tool you\u2019re looking for! Ahrefs is a great keyword research tool, but ProRankTracker offers more flexibility when it comes to reporting. If you need help with technical SEO, Google Search Console might be your best bet. Start with our list of tools above and see which ones work best for your business.<\/span><\/p>\n<h3><strong>Which is the best software for SEO?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Again, <\/span><span style=\"font-weight: 400;\">the software you<\/span> <span style=\"font-weight: 400;\">need<\/span><span style=\"font-weight: 400;\"> depends on what you\u2019re looking for. However, ProRankTracker has consistently impressed agency clients with its unlimited white-label reports and other agency-specific features that help you wow your clients. I highly recommend signing up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><strong>The Bottom Line for Choosing SEO Software for Agencies<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">No single piece of software will make your agency a success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with the right combination of skills and SEO software for agencies, you\u2019ll be able to optimize processes, grow faster, and remove a bunch of the headache that\u2019s frequently associated with managing SEO campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting started now on implementing the software that your agency needs most is easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">14-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> today to see how ProRankTracker can take your agency to the next level. Feel free to <\/span><a href=\"https:\/\/calendly.com\/alproranktracker\/demo?month=2020-12\"><span style=\"font-weight: 400;\">schedule a demo<\/span><\/a><span style=\"font-weight: 400;\"> to see ProRankTracker\u2019s expansive list of <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">features<\/span><\/a><span style=\"font-weight: 400;\"> in action.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an agency, maximizing efficiency while maintaining effectiveness is key. Anyone can manage a couple of SEO clients\u2026\u00a0 But if you hope to reach the next level, you\u2019ll need to step up your game. And using the right SEO software for your agency is the fastest way to do just that. With SEO software like [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21,470,308,471,472],"class_list":["post-3949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-rank-tracker","tag-seo-agencies","tag-seo-agency","tag-seo-software","tag-seo-software-for-agencies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to find the best SEO software for your agency? This article shows our top 11 picks for the best SEO software and helps you decide what\u2019s right for you.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"rank tracker,seo agencies,seo agency,seo software,seo software for agencies\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/best-seo-software-for-agencies\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Best SEO Software for Agencies: Our Top 11 Picks\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to find the best SEO software for your agency? 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