{"id":3287,"date":"2021-05-19T22:33:39","date_gmt":"2021-05-19T22:33:39","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=3287"},"modified":"2024-11-04T18:14:24","modified_gmt":"2024-11-04T18:14:24","slug":"the-amazing-benefits-of-using-schema-markups-and-rich-snippets-on-your-websites","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/the-amazing-benefits-of-using-schema-markups-and-rich-snippets-on-your-websites\/","title":{"rendered":"10 Types of Schema Markup &#038; Rich Snippets (+Benefits)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Should you use Schema markup?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are the claims that it\u2019ll help your search engine ranks true?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll cover the basics of the Schema markup along with its perks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since more than<\/span><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">92% of all web searches are made on Google<\/span><\/a><span style=\"font-weight: 400;\">, we&#8217;ll focus on Schema markup&#8217;s functionality within Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of this article, you&#8217;ll know whether or not Schema markup can help your website&#8217;s SEO.<\/span><\/p>\n<p>You&#8217;ll learn:<\/p>\n<ul>\n<li><a href=\"#what-is-schema-markup\">What is Schema Markup?<\/a><\/li>\n<li><a href=\"#benefits-of-schema-markup\">The Benefits of Schema Markup<\/a><\/li>\n<li><a href=\"#rich-snippets\">Rich Snippets<\/a><\/li>\n<li><a href=\"#google-serp-elements\">Google SERP Elements<\/a><\/li>\n<li><a href=\"#how-to-find schema-markup\">How to Find Schema Markup<\/a><\/li>\n<\/ul>\n<h2 id=\"what-is-schema-markup\"><b>What is Google Schema Markup?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Are you a newbie to SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No worries, it\u2019s not as complicated as you might think.<\/span><\/p>\n<p><a href=\"http:\/\/schema.org\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Schema.org<\/span><\/a><span style=\"font-weight: 400;\">, an initiative launched by major search engines such as Google, Bing (Microsoft), Yahoo!, and Yandex in June 2011 is a form of structured metadata to help search engine spiders recognize website content and categorize it properly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In human speak, it\u2019s a type of code that tells search engines what your website content IS, not just what it SAYS.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of website data classification helps the searcher by providing more detailed information about a particular search engine result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s part of the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Semantic_Web\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Semantic Web<\/span><\/a><span style=\"font-weight: 400;\"> vision proposed by Tim Berners-Lee in 2001 &#8212; the idea that every piece of content on the web can be understood and organized by machines (<\/span><i><span style=\"font-weight: 400;\">in this case, search engines<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Schema markup is extensive and diverse, containing hundreds of different objects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to accurately describe most of your content using it, regardless of your niche or business type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/schema.org\/docs\/schemas.html\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">core vocabulary<\/span><\/a><span style=\"font-weight: 400;\"> currently has 779 Types, 1390 Properties, 15 data types, 81 enumerations, and 437 Enumeration members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 10 million websites use it to enrich enrich search engine results pages. To add schema markup to your SEO strategy might be a good idea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s dive in.<\/span><\/p>\n<h2 id=\"benefits-of-schema-markup\"><b>The Benefits of Schema Markup<\/b><\/h2>\n<p>As you scroll through the Google SERP, the typical result contains a title, a URL, and a description of the page.<\/p>\n<p>Anything in addition to a title, URL, and description is a result of adding Schema markup code.<\/p>\n<p>Google and other search engines regularly introduce new ways to feature Schema-marked content.<\/p>\n<p>For example, star ratings shown under \u201creview search results\u201d are a Schema-defined markup<b>.<\/b><\/p>\n<h3><b>Credibility<\/b><\/h3>\n<p>Whether or not Schema markup benefits directly boost your Google rank is still up for debate.<\/p>\n<p><span style=\"font-weight: 400;\">Some SEO experts swear by using Schema for SEO &#8212; it appears in <\/span><a href=\"https:\/\/trinity.one\/insights\/seo\/is-schema-the-secret-serp-weapon\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">33%<\/span><\/a><span style=\"font-weight: 400;\"> of search results.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_1.2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4251\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_1.2.png\" alt=\"\" width=\"845\" height=\"272\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_1.2.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_1.2-300x97.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_1.2-768x247.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_1.2-705x227.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p>However, Google\u2019s <a href=\"https:\/\/www.seroundtable.com\/google-structured-data-ranking-factor-25510.html\">official statement<\/a> is that it doesn\u2019t directly boost ranks.<\/p>\n<p>Keep in mind that Schema markup benefits are primarily indirect.<\/p>\n<p>It helps your SERP rank because Schema lends additional credibility and usefulness to your site.<\/p>\n<h3><b>CTR<\/b><\/h3>\n<p>Increasing your SERP results\u2019 usefulness increases CTR, which has a direct influence on search rank.<\/p>\n<p>Schema markup uses SERP elements and rich snippets to feature your valuable content directly on Google search results.<\/p>\n<p>And we all know that anything that helps you stand out from other bland search results is beneficial.<\/p>\n<p>Because when you stand out, people click through to your site.<\/p>\n<p>That\u2019s what it\u2019s all about, right?<\/p>\n<p><span style=\"font-weight: 400;\">For example, below is a Schema featured SERP snippet:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4250\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00-1030x250.png\" alt=\"\" width=\"1030\" height=\"250\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00-1030x250.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00-300x73.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00-768x187.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00-705x171.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.43.00.png 1284w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p>This search result stands out and looks professional.<\/p>\n<p>You might even think Google sponsors it.<\/p>\n<p>Being featured in a SERP element such as a knowledge graph, Q&amp;A box, or simply having a search result with rich snippets gives an air of authority and establishment.<\/p>\n<p>Because Schema is virtually unknown to the average Joe browsing on Google and yet Schema markup benefits determine a lot of what an average Joe can and will see on SERPs.<\/p>\n<h2 id=\"rich-snippets\"><b>Rich Snippets<\/b><\/h2>\n<p>Simply put, rich snippets spice up regular search results.<\/p>\n<p>There are dozens of rich snippets that cover various query types, and more are continuously created as Google strives to improve and make search results as informative and accurate as possible.<\/p>\n<p>You can even use the native Structured Data testing tool in Google Search Central to validate structured data markup and rich results.<\/p>\n<h3><b>Reviews:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common rich snippets on Google is a review snippet (<\/span><i><span style=\"font-weight: 400;\">products, recipes, or anything else that has user reviews<\/span><\/i><span style=\"font-weight: 400;\">):<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4249\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19-1030x218.png\" alt=\"\" width=\"1030\" height=\"218\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19-1030x218.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19-300x64.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19-768x163.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19-705x150.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.42.19.png 1226w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Review snippets use the <\/span><a href=\"https:\/\/schema.org\/AggregateRating\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">AggregateRating<\/span><\/a><span style=\"font-weight: 400;\"> Schema attribute, which can show up on any search result with user ratings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shows the average rating + the total number of reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other types of reviews can also pop up in a snippet \u2014 check out this editorial reviewer score:<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4248\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50-1030x271.png\" alt=\"\" width=\"1030\" height=\"271\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50-1030x271.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50-300x79.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50-768x202.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50-705x185.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.41.50.png 1308w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the most valuable types of Schema markup for marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s eye-catching and easily recognizable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also shows one of the most valuable pieces of information to help purchasers make decisions \u2014 customer reviews.<\/span><a href=\"https:\/\/www.dixa.com\/blog\/3-important-statistics-that-show-how-reviews-influence-consumers\/#:~:text=In%20fact%2C%20according%20to%20their,say%2C%20reviews%20are%20very%20important.\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.dixa.com\/blog\/3-important-statistics-that-show-how-reviews-influence-consumers\/#:~:text=In%20fact%2C%20according%20to%20their,say%2C%20reviews%20are%20very%20important.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">97% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> say that seeing reviews influences their buying decisions, and 92% are less likely to purchase a product if there aren&#8217;t any reviews!<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4247\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_2.png\" alt=\"\" width=\"845\" height=\"354\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_2.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_2-300x126.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_2-768x322.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/benefits_of_schema_markup_2-705x295.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Simply<\/span> <span style=\"font-weight: 400;\">having reviews<\/span><span style=\"font-weight: 400;\"> in the SERP helps you stand out above higher-ranked websites.<\/span><\/p>\n<h3><b>Product Details:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Using the <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/product\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Schema product markup<\/span><\/a><span style=\"font-weight: 400;\"> allows you to show price range, ratings, availability, and more on the SERP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Products can also appear on Google&#8217;s image search with a link to the product page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a powerful marketing tool!<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4246\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18-1030x244.png\" alt=\"\" width=\"1030\" height=\"244\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18-1030x244.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18-300x71.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18-768x182.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18-705x167.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.40.18.png 1258w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you offer competitive prices, this Schema markup code is especially beneficial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will you have an edge over higher-priced items in the same search, but you\u2019ll be head and shoulders above the search results that display no price.<\/span><\/p>\n<h3><b>Recipes:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Recipes can have rich snippets like prep time, ratings, calorie count, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can also show up in the main SERP, in Google&#8217;s image search, and as a carousel.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4244\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48-1030x328.png\" alt=\"\" width=\"1030\" height=\"328\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48-1030x328.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48-300x95.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48-768x244.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48-705x224.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.38.48.png 1288w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Recipes tend to feature images so<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/recipe\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">Google recommends<\/span><\/a><span style=\"font-weight: 400;\"> implementing recipe pages with the AMP protocol for instant-loading times.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4245\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33-1030x523.png\" alt=\"\" width=\"1030\" height=\"523\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33-1030x523.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33-300x152.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33-768x390.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33-705x358.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.39.33.png 1284w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to see how this type of Schema markup could boost your website traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you own a restaurant, you could offer a free recipe through a recipe snippet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because people have to click on the snippet to get the full recipe, it funnels additional traffic to your site.<\/span><\/p>\n<h3><b>Music:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The music-rich snippet enables you to display song and album information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could list singers, songwriters, release date, song length, and more.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4243\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46-1030x290.png\" alt=\"\" width=\"1030\" height=\"290\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46-1030x290.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46-300x85.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46-768x216.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46-705x199.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.36.46.png 1270w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This<\/span><a href=\"https:\/\/schema.org\/MusicRecording\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">Schema markup code<\/span><\/a><span style=\"font-weight: 400;\"> is beneficial for providing extra value to the searcher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since you provide them with information about the song or album they searched, they\u2019ll be more likely to click through to your website.<\/span><\/p>\n<h3><b>Events:<\/b><\/h3>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/event\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The events snippet<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most effective Schema marketing techniques for 2 reasons.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> The events related snippet can show:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location (<\/span><i><span style=\"font-weight: 400;\">also appears on geo-targeted searches<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dates and times<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performer names<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prices<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> The definition of an event is relatively broad \u2014 you can advertise:<\/span><\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meetings\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concerts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Races\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Festivals<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, marking content as an event is misleading and it&#8217;s a big no-no.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could be penalized, so be sure to only use the events snippet for actual events.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4242\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47-1030x254.png\" alt=\"\" width=\"1030\" height=\"254\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47-1030x254.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47-300x74.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47-768x189.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47-705x174.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.33.47.png 1258w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Schema&#8217;s<\/span><a href=\"https:\/\/schema.org\/Event\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">documentation<\/span><\/a><span style=\"font-weight: 400;\"> about the events snippet gives specific directions about how to implement this Schema markup.<\/span><\/p>\n<h2 id=\"google-serp-elements\"><b>Google&#8217;s SERP Elements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google&#8217;s SERP elements are yet another Schema implementation to structure your search results uniquely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re often featured on the top or right side of the SERP, and they have their functions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, they STAND OUT because they don&#8217;t look anything like regular search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some common ones we all interact with daily.<\/span><\/p>\n<h3><b>Video Carousel:<\/b><\/h3>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4241\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-1030x544.png\" alt=\"\" width=\"1030\" height=\"544\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-1030x544.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-300x159.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-768x406.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-1536x812.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-1500x793.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-710x375.png 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26-705x373.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.31.26.png 1718w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/video\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">video carousel<\/span><\/a><span style=\"font-weight: 400;\"> is a SERP feature that shows the Top video results for a given search query.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carousels are generally featured at the top of the first page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It sources videos from all over the web, including YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube videos are the most common result \u2014 according to<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1201880\/most-visited-websites-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">Statista&#8217;s research<\/span><\/a><span style=\"font-weight: 400;\">, YouTube is the second-most visited website globally (<\/span><i><span style=\"font-weight: 400;\">with over 24 BILLION views per month!<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the SERP elements you can directly track with<\/span><a href=\"https:\/\/proranktracker.com\/tracker\"> <span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter where you publish your video, it should be tracked since it might get featured on the video carousel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To track your video&#8217;s position within the carousel, add the URL to ProRankTracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you simply want to track your video&#8217;s position on YouTube&#8217;s SERP, you can do that with ProRankTracker, too.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4240\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22-1030x666.png\" alt=\"\" width=\"1030\" height=\"666\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22-1030x666.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22-300x194.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22-768x497.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22-705x456.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.26.22.png 1190w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Video carousels and snack packs (<\/span><i><span style=\"font-weight: 400;\">we\u2019ll talk about those next<\/span><\/i><span style=\"font-weight: 400;\">) are some of the<\/span> <span style=\"font-weight: 400;\">most valuable positions on the SERP<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting your results in one of those Google features will rocket your site&#8217;s traffic into the stratosphere.<\/span><\/p>\n<h3><b>Local Business Listing\/Snack Pack:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The snack pack is the Holy Grail of local SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a mighty equalizer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has excellent CTR potential and is great for small local businesses by giving those companies with no SEO budget a fighting chance.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4238\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39-964x1030.png\" alt=\"\" width=\"964\" height=\"1030\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39-964x1030.png 964w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39-281x300.png 281w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39-768x820.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39-660x705.png 660w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.20.39.png 1350w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4239\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-1030x515.png\" alt=\"\" width=\"1030\" height=\"515\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-1030x515.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-300x150.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-768x384.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-1536x767.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-2048x1023.png 2048w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-1500x749.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.24.28-705x352.png 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p>It appears at the top of the SERP and steals the show from regular organic results.<\/p>\n<p>Since the snack pack includes geo-data, it can drive physical traffic to your business along with website visitors.<\/p>\n<p>By adding structured data to your<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/local-business\"> local business listings<\/a> you can give search engines understand specific information about your business like operating hours, images, contact details, user ratings, and a map location.<\/p>\n<p>This helps them to provide more accurate and relevant results when people search for businesses like yours.<\/p>\n<p>Since local business listings include locations, they\u2019ll only appear to people searching within a certain distance.<\/p>\n<p>Keeping track of your snack pack listings performance in different locations is important because it helps you know what tweaks to make.<\/p>\n<p>You can track these unique positions directly using<a href=\"https:\/\/proranktracker.com\/\"> ProRankTracker\u2019s<\/a> Local and Mobile Tracking feature.<\/p>\n<p>Tracking local business ranks from several locations will paint the most accurate picture of your business\u2019s performance.<\/p>\n<p>Here\u2019s an example of using ProRankTracker to track a Local Business Listing for a business in Queens, New York.<\/p>\n<p>We\u2019ve selected 3 key locations in the Queens area to gain perspective on how that business is performing:<\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4237\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-1030x488.png\" alt=\"\" width=\"1030\" height=\"488\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-1030x488.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-300x142.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-768x364.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-1536x727.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-1500x710.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50-705x334.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.50.png 1880w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s the How-to:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Track the two Google SERP elements with MORE value than regular organic listings<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><b>Knowledge Graph:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Knowledge Graph (KG) is quite diverse and shows extensive details and photos about a wide variety of search terms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typical uses of KG include events, companies, and people.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4236\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.01-428x1030.png\" alt=\"\" width=\"428\" height=\"1030\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.01-428x1030.png 428w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.01-125x300.png 125w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.01-293x705.png 293w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.17.01.png 472w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/a><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.15.28.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4235\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.15.28-664x1030.png\" alt=\"\" width=\"664\" height=\"1030\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.15.28-664x1030.png 664w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.15.28-193x300.png 193w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.15.28-454x705.png 454w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.15.28.png 722w\" sizes=\"auto, (max-width: 664px) 100vw, 664px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the key benefits for businesses is that KG can also feature your company or brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are featured in a knowledge graph, break out the bubbly because it\u2019s a powerful marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it isn&#8217;t easy to appear in KG.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In most cases, people will have to search your company&#8217;s name directly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you must have enough traffic to appear for related search terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The current essential requirement to appear in KG is to have everything structured correctly (<\/span><i><span style=\"font-weight: 400;\">including <\/span><\/i><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/logo\" target=\"_blank\" rel=\"nofollow noopener\"><i><span style=\"font-weight: 400;\">defining your logo<\/span><\/i><\/a><span style=\"font-weight: 400;\">) and to have your business listed on <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/local-business\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google Businesses<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Top Stories:<\/b><\/h3>\n<p>The Top Stories Feature displays recent news about the search query.<\/p>\n<p>For your articles to be featured on Top Stories, the content needs to have an article schema markup and structured correctly according to<a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/article\"> Google\u2019s guidelines<\/a> (and be optimized with AMP)<\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4234 size-large\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38-1030x595.png\" alt=\"\" width=\"1030\" height=\"595\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38-1030x595.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38-300x173.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38-768x444.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38-705x407.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.14.38.png 1354w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h3><b>Q&amp;A Box:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/qapage\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">Q&amp;A feature<\/span><\/a><span style=\"font-weight: 400;\"> displays answers to commonly asked questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, many search queries are phrased as a question like &#8220;<\/span><i><span style=\"font-weight: 400;\">How to remove a wine stain from a carpet.<\/span><\/i><span style=\"font-weight: 400;\">&#8220;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your content contains answers to common questions like this one, it could be featured in the &#8220;<\/span><i><span style=\"font-weight: 400;\">People Also Ask<\/span><\/i><span style=\"font-weight: 400;\">&#8221; section, generating a high volume of traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating your answer, make sure to give the viewer a reason to click through to your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, they may read the response from the SERP and never visit your website.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4232\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16-1030x828.png\" alt=\"\" width=\"1030\" height=\"828\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16-1030x828.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16-300x241.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16-768x617.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16-705x567.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.12.16.png 1212w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<h2 id=\"how-to-find schema-markup\"><b>How Do I Find Schema Markup?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know how helpful Schema markup code is, you&#8217;ll want to implement it on your site and use ProRankTracker to gauge how much it helps your SEO rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To implement Schema markup code on your website, use<\/span><a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">Schema.org<\/span><\/a><span style=\"font-weight: 400;\"> and the<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/article\" target=\"_blank\" rel=\"nofollow noopener\"> <span style=\"font-weight: 400;\">Feature Guides<\/span><\/a><span style=\"font-weight: 400;\"> in Google Search Central to see precisely how to add the code to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Google provides instructions about<\/span> <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/video\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">adding code<\/span><\/a><span style=\"font-weight: 400;\"> that allows your video to appear in the SERP video carousels.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4231\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57-1030x642.png\" alt=\"\" width=\"1030\" height=\"642\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57-1030x642.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57-300x187.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57-768x479.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57-705x440.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2019\/07\/Screenshot-2021-05-20-at-15.10.57.png 1196w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Useful Knowledge Resources<\/b><\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/reference\/overview\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google&#8217;s main documentation page on structured data<\/span><\/a><\/p>\n<p><a href=\"https:\/\/schema.org\/docs\/full.html\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Schema.org full list<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google&#8217;s Structured Data Markup Helper<\/span><\/a><\/p>\n<p><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Google&#8217;s Structured Data Testing Tool<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.bing.com\/toolbox\/markup-validator\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Bing Markup Validator<\/span><\/a><\/p>\n<p><a href=\"https:\/\/webmaster.yandex.com\/tools\/microtest\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Yandex Markup Validator<\/span><\/a><\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/tags\/structured-data\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">WordPress Structured Data plugins<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Tracking Google&#8217;s video carousel and Local Businesses Listings with ProRankTracker<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>Schema markup gives you a whopping advantage over websites that don\u2019t choose to use rich snippets in their website content.<\/p>\n<p>Choosing not to use Schema markup on your website means you run the risk of losing out to someone who did.<\/p>\n<p>It\u2019s as simple as that.<\/p>\n<p>Taking the time to learn how to implement Schema is a no-brainer.<\/p>\n<p>Not only does it provide more value to users, but it increases the likelihood that they\u2019ll click through to your site.<\/p>\n<p>Using ProRankTracker combined with local Google SERP features like the Snack Pack is a powerful combo that will help you get noticed in organic search listings in your area.<\/p>\n<p>It also gives you the info you need to improve your search performance and beat out your competitors.<\/p>\n<p>We\u2019d love to hear how Schema improves your SEO ranking in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you use Schema markup? Are the claims that it\u2019ll help your search engine ranks true? In this article, we&#8217;ll cover the basics of the Schema markup along with its perks.\u00a0 Since more than 92% of all web searches are made on Google, we&#8217;ll focus on Schema markup&#8217;s functionality within Google. By the end of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to improve your SEO rankings with schema? 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