{"id":2655,"date":"2021-04-05T10:18:02","date_gmt":"2021-04-05T10:18:02","guid":{"rendered":"https:\/\/blog.proranktracker.com\/?p=2655"},"modified":"2025-01-02T19:04:52","modified_gmt":"2025-01-02T19:04:52","slug":"20-advanced-seo-techniques-to-improve-your-search-rankings-in-2019","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/20-advanced-seo-techniques-to-improve-your-search-rankings-in-2019\/","title":{"rendered":"20 Advanced SEO Techniques to Dominate Your Rankings in 2025"},"content":{"rendered":"

The world of SEO is dynamic.\u00a0<\/span><\/p>\n

As Google and other search engines continually update their algorithms, your previous tricks that kept your website on top of SERPs may not work anymore. <\/span><\/p>\n

To stay relevant and a top search result, you\u2019ll need to adapt constantly.\u00a0<\/span><\/p>\n

There are many moving parts to keep an eye on, from optimization and content to keywords and backlinks.\u00a0<\/span><\/p>\n

While it might seem like a daunting task, we\u2019ve rounded up <\/span>20<\/b> surefire ways to improve your site\u2019s SEO performance.<\/span><\/p>\n

1. Analyze Your Website\u2019s Foundational SEO<\/b><\/h2>\n

When you build a house, you need to lay a solid foundation to ensure that the structure stands strong. When it comes to building your SEO performance, that foundation is your website.\u00a0<\/span><\/p>\n

Before undertaking any new efforts, you must clearly understand your site\u2019s current performance and areas that need improvement. Clarity starts with an up-to-date <\/span>SEO analysis<\/span><\/a> of your website.<\/span><\/p>\n

Because most people are concerned with getting quick results, they skip this essential foundational work.\u00a0<\/span><\/p>\n

However, conducting this audit will give you a sense of how search engines read and rank your site \u2014 page titles, descriptions, spam scores, and load speed are often overlooked factors that affect SEO.\u00a0<\/span><\/p>\n

2. Prioritize User Experience<\/b><\/h2>\n

Staying with your website\u2019s analogy as a house, you know you must design a blueprint before you build. If you build a house without a blueprint in hand and add new features and elements on a whim, you\u2019re going to wind up with something completely unlivable.\u00a0<\/span><\/p>\n

Like a house, your website needs solid architecture rooted in user experience.\u00a0<\/span><\/p>\n

When determining how to update your site and improve search engine performance, you must prioritize your users\u2019 wants. If your site is challenging to navigate, visually unappealing, or otherwise unfriendly for users, you won\u2019t reach your SEO performance goals.\u00a0<\/span><\/p>\n

Much SEO is based on <\/span>website traffic KPIs<\/span><\/a> \u2014 if you can\u2019t keep users on your site, you can\u2019t expect search engines to view your site favorably.<\/span><\/p>\n

Even if your site looks good on the front end, you must build with SEO in mind.<\/b>\u00a0<\/span><\/p>\n

A clear site map (<\/span>your blueprint<\/span><\/i>) will add structure from the beginning, making ongoing growth scalable and consistent.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

In addition to a clearly mapped out structure, be sure that your site\u2019s categories and subcategories are well-defined. This will help bots understand your website\u2019s design more efficiently. It also allows your users to see how your pages relate to one another and what your website is all about.<\/span><\/p>\n

This SEO technique is particularly important for eCommerce websites.\u00a0<\/span><\/p>\n

If your website navigation is simple, it\u2019s easier for your users to find (<\/span>and purchase<\/span><\/i>) your products. Multiple factors affect user experience, not to mention conversion rates. Button position, product categories, and checkout flow play a\u00a0 role in your site\u2019s success.<\/span><\/p>\n

3. Consider the Details<\/b><\/h2>\n

With your audit and blueprint in hand, it\u2019s time to start making changes. While you might be tempted to focus solely on the significant changes that need to occur, don\u2019t forget the little things.\u00a0<\/span><\/p>\n

Small details on your site can significantly impact the amount of traffic and conversion rates from SERPs.<\/span><\/p>\n

For example, Google now displays Favicons in search results. These little icons were initially only displayed at the top of your browser in each tab. Now they also appear next to your name in SERPs.\u00a0<\/span><\/p>\n

Making sure your favicons appear alongside your page names and metadata gives your site a more polished and professional look.\u00a0<\/span><\/p>\n

Favicons might not make a dramatic difference, but searchers are more likely to click on results that contain useful information with an appearance that makes your site look like an authority.<\/span><\/p>\n

Breadcrumbs help users navigate between pages on your site.\u00a0<\/span><\/p>\n

These navigational cues are beneficial to add to the content that falls into specific categories \u2014 think blogs and shops.\u00a0<\/span><\/p>\n

It\u2019s easiest for users to get lost in these larger repositories. Giving them a simple way to get from an<\/span> article or a product back to a previous category encourages more browsing of your site for extended periods and exploration of more pages.\u00a0<\/span><\/p>\n

Consider adding images that add more value to your content. One way to do this is with an image generator<\/a> to create optimized visuals that maintain quality without affecting page speed.<\/p>\n

4. Optimize Your Website for Mobile Devices<\/b><\/h2>\n

It\u2019s more important than ever to make sure your site is mobile-friendly. <\/span>Nearly 60 percent of all online searches<\/span> are now carried out on a mobile device, and depending on your industry that number is even higher.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Google recognizes that most users now access websites via a mobile device. So, they introduced mobile-first indexing.\u00a0<\/span><\/p>\n

This means Google now uses the mobile version of a page\u2019s content for indexing and ranking purposes. And because It\u2019s not possible to create a separate site index for mobile, your site must perform as well on mobile as it does on a desktop.\u00a0<\/span><\/p>\n

One of Google\u2019s criteria for the evaluation of a website is now its <\/span>readiness for mobile-first indexing<\/span><\/a> \u2014 a clear indication that Google insists you choose a responsive web design and prioritize your mobile customers.<\/span><\/p>\n

Whether your site is genuinely responsive or just mobile-friendly, make sure that your mobile load times are quick, your appearance consistent, and your title and header tags are styled to display correctly on mobile devices.<\/span><\/p>\n

5. Improve Your Page Loading Speed<\/b><\/h2>\n

\"\"<\/a><\/p>\n

When a user lands on your website, how long does it take your web pages to load?\u00a0<\/span><\/p>\n

This is an important question that all webmasters need to ask themselves. If it takes too long, it can turn away potential visitors from your website. Slow loading speed creates a <\/span>bad user experience.<\/span><\/p>\n

Search engines also view this as a red flag.\u00a0<\/span><\/p>\n

Page loading speed is an important metric that can influence your website\u2019s SEO immensely. Since 2010, we\u2019ve known that page loading speed is an important ranking factor for desktop searches.\u00a0<\/span><\/p>\n

But in 2018, they took it up a notch.<\/span><\/p>\n

In July 2018, Google announced that page speed was a ranking factor, <\/span>even for mobile searches<\/b>, and it\u2019s continued to grow in importance.\u00a0<\/span><\/p>\n

Users are more likely to abandon a site if it\u2019s slow to load or doesn\u2019t load correctly. In fact, <\/span>40% of people abandon a website that takes more than 3 seconds to load<\/span><\/a>, and 73% of mobile internet users say that they\u2019ve encountered and abandoned a website that was too slow to load.\u00a0<\/span><\/p>\n

To improve your page loading speed, you first need to identify the factors slowing down your pages.\u00a0<\/b><\/p>\n