{"id":2396,"date":"2024-12-25T22:43:17","date_gmt":"2024-12-25T22:43:17","guid":{"rendered":"https:\/\/blog.proranktracker.com\/?p=2396"},"modified":"2025-01-03T20:02:42","modified_gmt":"2025-01-03T20:02:42","slug":"is-bing-rank-tracking-worth-it-yes-heres-why","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/is-bing-rank-tracking-worth-it-yes-heres-why\/","title":{"rendered":"Bing Rank Tracker: How to Check Your Bing Keyword Ranks"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bing is mainly seen as Microsoft\u2019s hopeless attempt at making a search engine and the distant runner-up to Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve previously thought: &#8220;Bing will never overtake Google.&#8221; So what\u2019s the point?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that Microsoft has poured millions upon millions of dollars into Bing over more than a decade of competition with Google. They\u2019ve done all that for a reason.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may not be the top dog<\/span><span style=\"font-weight: 400;\"> in the search world, but it\u2019s PROFITABLE.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, it doesn\u2019t matter that Bing doesn\u2019t lead the charts. It is consistently helping businesses make MONEY, and it can help you<\/span><span style=\"font-weight: 400;\">rs, to<\/span><span style=\"font-weight: 400;\">o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will show you how to track your Bing ranks so you can get more traffic from search&#8230; and ChatGPT!\u00a0<\/span><\/p>\n<p>We&#8217;ll cover:<\/p>\n<ul>\n<li><a href=\"#why-not-to-ignore-bing\">Why You Shouldn\u2019t Ignore Bing<\/a><\/li>\n<li><a href=\"#use-proranktracker-to-tap-into-bing-potential\">How to Use ProRankTracker to Tap Into Bing\u2019s SEO Potential<\/a><\/li>\n<li><a href=\"#who-uses-bing-and-why\">Who Uses Bing (and Why)?<\/a><\/li>\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n<h2 id=\"why-not-to-ignore-bing\"><strong>Why You Shouldn\u2019t Ignore Bing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You will occasionally hear that it isn\u2019t worth it to do Bing SERP tracking or exert any effort on Bing, but we disagree.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bing can become one of your best traffic sources if you play your cards right!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 4 reasons why you CAN\u2019T afford to ignore Bing in your SEO.<\/span><\/p>\n<h3><strong>ChatGPT Uses Bing (Because It\u2019s Owned by Microsoft)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With the advent and popularization of ChatGPT, Bing is more important than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because Microsoft owns both ChatGPT AND Bing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So guess which search engine ChatGPT uses to power its generative AI responses?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You got it: Bing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since ChatGPT has over <\/span><a href=\"https:\/\/www.demandsage.com\/chatgpt-statistics\/#:~:text=ChatGPT%20has%20an%20average%20of,over%20100%20million%20visitors%20daily.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">123 MILLION<\/span><\/a><span style=\"font-weight: 400;\"> daily users, Bing\u2019s SERPs have become a lot more important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you search on Bing, it searches the internet for knowledge about that topic (this is a bit simplified but sufficient for the current explanation). For example, I asked ChatGPT to \u201cResearch websites about rank-tracking strategies.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In response, it gave me a list of essential websites and sources for where it got the information it passed on to me.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9828\" title=\"ChatGPT Uses Bing\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1030x464.png\" alt=\"ChatGPT Uses Bing \" width=\"1030\" height=\"464\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1030x464.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-768x346.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1536x692.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-1500x675.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3-705x317.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image3.png 1881w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT gets those sources from the top-ranking pages on BING!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means that the higher you rank on Bing, the more likely you are to appear in someone\u2019s ChatGPT \u201ccitations\u201d list!<\/span><\/p>\n<h3><strong>Bing Is Bigger Than You Think<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">So, how much revenue does Microsoft see from Bing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surprisingly, a lot.<\/span><\/p>\n<p><a href=\"https:\/\/backlinko.com\/bing-users\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Bing generated $6.24 billion<\/span><\/a><span style=\"font-weight: 400;\"> in ad revenue for Microsoft in 2022. Contrary to popular opinion, Bing\u2019s revenue is INCREASING every year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand why Bing is successful, let\u2019s look at the current <\/span><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/desktop\/worldwide\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">worldwide desktop search engine market share<\/span><\/a><span style=\"font-weight: 400;\"> of the top 4 companies:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google is at the top with a whopping 80.35%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bing with 11.55%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo with 2.79%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yandex with 2.62%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">11.55% seems like a tiny fraction of what you could be getting on Google, but Bing only had around 6% of the market share just a few years ago!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means that the increased usage of ChatGPT and other factors have increased Bing\u2019s market share of worldwide searches by <\/span><a href=\"https:\/\/backlinko.com\/bing-users\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">over 60%<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anyone who tells you that Bing isn\u2019t worth it hasn\u2019t done their research! With around <\/span><a href=\"https:\/\/backlinko.com\/bing-users\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">900 million searches a day<\/span><\/a><span style=\"font-weight: 400;\">, Bing could be a HUGE traffic source for your business after some targeted SEO (more on that later).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your primary target audience is in the US and UK, you should start caring about Bing SEO even more.<\/span><span style=\"font-weight: 400;\"> Bing\u2019s market share is MUCH more prominent in those 2 countries than worldwide.<\/span><\/p>\n<h3><strong>Access a Different Audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The average user on Google is much younger than the average user on Bing (discussed more below), which me<\/span><span style=\"font-weight: 400;\">ans you can split your campaigns up and target 2 utterly different age groups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Google, you can use keywords that focus on young searchers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Bing, however, you can use keywords that focus on older searchers. Structuring your keyword strategy like this allows you to take full advantage of the Bing demographic \u2013 and with a good Bing Rank Tracker this is easy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, this different audience helps your business grow across multiple groups instead of just with Google\u2019s audience.<\/span><\/p>\n<h3><strong>Extra Traffic<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a business owner, I would never turn away an extra few visits to my site. After all, every visit is a potential sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why do so many business owners turn away the opportunity to bring in extra traffic on Bing? <\/span><span style=\"font-weight: 400;\">Many people focus on the lower search volume on Bing, but they forget that even a smaller number of visitors is still incredible!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you saw a $100 bill on the street, you would pick it up and take it (after trying to return it to its owner, of course). Even though it\u2019s not enough to pay your re<\/span><span style=\"font-weight: 400;\">nt, it\u2019ll help<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of Bing like that $100 bill. It\u2019s not a ton of traffic, b<\/span><span style=\"font-weight: 400;\">ut it\u2019s enou<\/span><span style=\"font-weight: 400;\">gh to make a difference in your business\u2019s future!<\/span><\/p>\n<h3><strong>Easier SEO Opportunities<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, Bing SEO doesn\u2019t take as much effort as Google SEO. You can get a larger slice of the Bing pie without NEARLY as much competition as Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s simple. Most businesses don\u2019t t<\/span><span style=\"font-weight: 400;\">hink of target<\/span><span style=\"font-weight: 400;\">ing Bing-specific keywords, so t<\/span><span style=\"font-weight: 400;\">hey rank poorly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you spend a reasonable amount of time researching Bing keywords and targeting them, you can rank in the top 3 much more frequently <\/span><span style=\"font-weight: 400;\">than on Goo<\/span><span style=\"font-weight: 400;\">gle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll also show you some great tips for finding great Bing keywords later, which will make your Bing SEO even easier.<\/span><\/p>\n<h2 id=\"use-proranktracker-to-tap-into-bing-potential\"><strong>How to Use ProRankTracker to Tap Into Bing\u2019s SEO Potential<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So, you decided you\u2019re doing some Bing SEO in addition to Google.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s great!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of your strategy, the first step is k<\/span><span style=\"font-weight: 400;\">nowing your cur<\/span><span style=\"font-weight: 400;\">rent rank. After all, you can\u2019t measure your progress or make strategic decisions if you don\u2019t know where you stand now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where ProRankTracker comes into play!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker can track any Bing rank with <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">100% accuracy<\/span><\/a><span style=\"font-weight: 400;\"> (in addition to Google and other search engines). It offers several key features that will help you increase your Bing ranks:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword discovery tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detailed breakdowns of your current ranks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historical rank reports to help you understand your progress<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L<\/span><span style=\"font-weight: 400;\">et\u2019s look at how to use ProRankTracker as a Bing rank tracker online and quickly improve your traffic!<\/span><\/p>\n<h3><strong>Step 1: Research Bing-Specific Keywords<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What if you don\u2019t have many keywords to track on Bing? Should you just make some up?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s probably a bad idea. Instead, try using ProRankTracker\u2019s Keyword Suggestions tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Keyword Suggestions tool takes the keywords you\u2019re already tracking and helps you identify new keywords.<\/span><\/p>\n<p>However, it doesn\u2019t just pair random words together. It uses AI that looks at the specific language, original context, and niche to help you find keywords that are relevant and that people are searching for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9902\" title=\"Keyword Suggestions PRT New\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-1030x449.png\" alt=\"Keyword Suggestions PRT New\" width=\"1030\" height=\"449\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-1030x449.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-300x131.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-768x335.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-1536x669.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-1500x654.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New-705x307.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2024\/12\/Keyword-Suggestions-PRT-New.png 1590w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Just select the keywords you want and add them for tracking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to do more research on these keywords and what their SERPs look like on Bing, the Insta-Check tool is a great place to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just input the keywords you found from the Keyword Suggestions tool, select Bing as the search engine, specify your location, and click \u201cSave.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9830\" title=\"Save\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1030x468.png\" alt=\"Save\" width=\"1030\" height=\"468\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1030x468.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1536x698.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1500x682.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image5.png 1885w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker will instantly generate a view of Bing\u2019s SERP for the keywords you selected, allowing you to gauge the search intent and competitiveness of the keywords you discovered.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9831\" title=\"keywords\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-1030x462.png\" alt=\"keywords\" width=\"1030\" height=\"462\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-1030x462.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-300x135.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-768x345.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-1536x689.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-1500x673.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11-705x316.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image11.png 1888w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the best parts about Insta-Check is that you don\u2019t have to increase your ProRankTracker plan to add more keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You only have to pay for the Insta-Check credits you think you\u2019ll need, so you won\u2019t waste your precious tracking slots on keywords you might not even use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you follow this strategy, you will quickly see your list of tracked Bing keywords growing!<\/span><\/p>\n<h3><strong>Step 2: Add Bing Keywords and URLs to Your Tracking List<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you do anything else, you\u2019ll need to ensure that ProRankTracker tracks all of your Bing keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fastest way to input your keywords is to use the Add Wizard on the left-side toolbar.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type in your URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill out the box with your keywords (separated by lines)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select where you want to track your keywords (remember to select Bing!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click \u201cSave.\u201d<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9832\" title=\"Save\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image18.jpg\" alt=\"Save\" width=\"1030\" height=\"581\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image18.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image18-300x169.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image18-768x433.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image18-705x398.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Repeat this process if you have multiple URLs until they\u2019re all uploaded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your rankings views will now show you data points for your Bing keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want more control over your added keywords\/URLs and the ability to add them in bulk, you can use the Advanced Add tool. It works very similarly to the Add Wizard, but with added customizability (perfect for transferring a large number of keyword\/URL combos from another rank-tracking tool via Excel file or CSV).<\/span><\/p>\n<h3><strong>Step 3: Create Bing-Specific Projects<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The core organizational feature of ProRankTracker is the Project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Projects allow you to group URLs and keywords into a single entity, making it easy to find specific aspects of your ranking strategy in the future. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Separate each client into their own Project<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divide your ranking strategy into locations, then create Projects for each location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Separate keyword campaigns into Projects for easy analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put Google keywords in one project, Bing in another, Yahoo in another, etc\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The point is that Projects are INCREDIBLY flexible and important. A well-organized Project system makes it much easier to keep track of your ranks and understand how different aspects of your ranking strategy are working (or not working).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a Project, go to the \u201cManage\u201d tab, then click \u201cProjects.\u201d Click \u201cAdd New Project\u201d and fill out the details to create the Projects that help you organize your ranks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9833\" title=\"Project\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1030x460.png\" alt=\"Project\" width=\"1030\" height=\"460\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1030x460.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-300x134.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-768x343.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1536x685.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-1500x669.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4-705x315.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image4.png 1898w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this case, we\u2019ll create a Bing-specific project to easily monitor how our ranking strategies improve our visibility on Bing.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9834\" title=\"Project\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-1030x459.png\" alt=\"Project\" width=\"1030\" height=\"459\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-1030x459.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-300x134.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-768x342.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-1536x684.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-1500x668.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17-705x314.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image17.png 1886w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<h3><strong>Step 4: Check Your Bing Rankings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got a solid list of keywords, you can use ProRankTracker\u2019s Bing keyword tracking tools to help you understand your ranks (and improve them).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In ProRankTracker, you will track your ranks in the Rankings Views. These views are designed to give you different perspectives on your ranks and help you understand your URLs\u2019 movements up and down the SERPs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 6 Rankings Views:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Dashboard gives you a general overview of all your current tracked URL\/keyword combinations.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9835\" title=\"Dashboard\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-1030x467.png\" alt=\"Dashboard\" width=\"1030\" height=\"467\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-1030x467.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-768x348.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-1536x696.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-1500x680.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image2.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Term view lets you see all your tracked terms and which URLs are associated with each.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9836\" title=\"Term view\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-1030x458.png\" alt=\"Term view\" width=\"1030\" height=\"458\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-1030x458.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-300x133.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-768x341.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-1536x682.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-1500x666.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16-705x313.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image16.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL view lets you see all your tracked URLs and which keywords are associated with each.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9837\" title=\"URL view\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-1030x468.png\" alt=\"URL view\" width=\"1030\" height=\"468\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-1030x468.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-1536x698.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-1500x681.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6-705x320.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image6.png 1887w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily View gives you a daily breakdown of how your keyword\/URL ranks have changed over time, making it easy to see trends and changes.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9838\" title=\"Daily View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-1030x466.png\" alt=\"Daily View\" width=\"1030\" height=\"466\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-1030x466.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-768x347.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-1536x694.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-1500x678.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15-705x319.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image15.png 1885w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Full SERPs view shows you the SERP (and you can select the Google or Bing SERP depending on your needs) for your chosen keyword and gives you critical data on each ranked page. It also has a chart view showing a graphical representation of EVERY page\u2019s movement over a selected period.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9839\" title=\"Full SERPs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-1030x470.png\" alt=\"Full SERPs\" width=\"1030\" height=\"470\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-1030x470.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-300x137.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-768x351.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-1536x701.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-1500x685.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9-705x322.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image9.png 1877w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Project View allows you to view your Projects and gives you key data, such as a daily view, a yearly heat map, and a general overview. This is the perfect place to see how your ranks on a particular search engine like Bing are doing (or whatever other information you\u2019re using Projects to prioritize).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9843\" title=\"Project View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-1030x469.png\" alt=\"Project View\" width=\"1030\" height=\"469\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-1030x469.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-300x136.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-768x349.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-1536x699.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-1500x682.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14-705x321.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image14.png 1895w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In each Ranking View, powerful filtering options make finding exactly what you\u2019re looking for easier. For example, you could pull up the URL view and filter all your current URLs by which ones you\u2019re tracking on Bing. Then, you could filter even further to specify keywords being tracked on Bing AND in a specific location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use all 6 Rankings Views regularly to understand your ranks well!<\/span><\/p>\n<h3><strong>Step 5: Generate Bing SEO Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reports are an automated system that allows you to gather data about your Bing ranking (or any other search engine) without lifting a finger. ProRankTracker offers <\/span><span style=\"font-weight: 400;\">more than <a href=\"https:\/\/proranktracker.com\/blog\/the-18-types-of-seo-ranking-reports\/\">20<\/a><\/span><span style=\"font-weight: 400;\"> premade rank tracker reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s delve into a few key reports that can help boost your position in Bing search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One valuable tool is the \u201cDifferent Search Engines\u201d report, which lets you see how a specific keyword and URL rank in multiple search engines. For example, you might want to see where your URL and keyword rank on Google compared to how they rank on Bing. This knowledge could help you determine where to exert most of your effort.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9841\" title=\"Different Search Engines\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-1030x514.png\" alt=\"Different Search Engines\" width=\"1030\" height=\"514\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-1030x514.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-300x150.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-768x383.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-1536x766.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-1500x748.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13-705x352.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image13.png 1877w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great report is the Shared Report.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shared Reports use a live link that <\/span><a href=\"https:\/\/proranktracker.com\/seo_agency_rank_tracker\"><span style=\"font-weight: 400;\">agency users<\/span><\/a><span style=\"font-weight: 400;\"> can share with their clients, meaning the report is continuously updated with new data daily. After generating the report, you can return to the link and view the updated data anytime.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019ve established a Project (as discussed above) that collects a single client\u2019s data in one place. You could then generate a Shared Report that allowed them to see how their ranks are progressing. They could even compare their Bing and Google results and see other important details.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9842\" title=\"Project\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-1030x514.png\" alt=\"Project\" width=\"1030\" height=\"514\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-1030x514.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-300x150.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-768x383.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-1536x766.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-1500x748.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7-705x352.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image7.png 1880w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A third extremely valuable report for Bing SEO is the Projects Summary report, which lets you see selected Projects at a glance. If you\u2019ve divided your Google and Bing data into separate projects, the Projects Summary report can give you a detailed look at JUST your Bing data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Project Summaries include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A daily view of your URL\/keyword combo\u2019s movement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A heatmap of your average rank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ranking overview for all terms in that Project<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Well-organized data, allowing you to quickly see how each term and URL is performing<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9840\" title=\"Project View\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-1030x601.png\" alt=\"Project View \" width=\"1030\" height=\"601\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-1030x601.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-300x175.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-768x448.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-1536x896.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-1500x875.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10-705x411.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image10.png 1617w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are many other types of reports and notifications that you can generate using ProRankTracker\u2019s Reports Center. These are just some of the highest-yield reports for Bing rank tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> and explore the Reports Center for a better idea of how much you can accomplish with automated reports!<\/span><\/p>\n<h3><strong>Step 6: Perfect Your Bing Keyword Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Did you know that you might already be ranking for some search terms on Bing without even realizing it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stranger things have happened.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some underlying SEO properties for both Google and Bing are identical, meaning you might rank well on Bing even without actively promoting it.<\/span><span style=\"font-weight: 400;\"> And best of all, there\u2019s an easy way to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s Ranking Discovery Tool lets<\/span> you see keywords that you\u2019re already ranking for on Bing. Pretty neat, right?<\/p>\n<p><span style=\"font-weight: 400;\">Just click on the Rankings Discovery tool on the left-side toolbar, then select the URL you want to work with from the dropdown menu. <\/span><span style=\"font-weight: 400;\">ProRankTracker will pull up a list of all the keywords you\u2019re ranking for but are not yet tracking.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9844\" title=\"Rankings Discovery tool\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image12.jpg\" alt=\"Rankings Discovery tool\" width=\"1030\" height=\"564\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image12.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image12-300x164.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image12-768x421.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image12-705x386.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Discovering your ranked keywords is half the battle to improve them. Once you know what you\u2019re working with, you can start targeting those keywords on Bing to push your ranks even higher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve been working on your Bing SEO for a while, it\u2019s good to occasionally check back with the Rankings Discovery tool, Keyword Suggestions tool, and Insta-Check tool (discussed above) to perfect your Bing keyword strategy and shore up any gaps.<\/span><\/p>\n<h2 id=\"who-uses-bing-and-why\"><strong>Who Uses Bing (and Why)?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To start using Bing in your business, you need to know WHO uses the search engine. Otherwise, you won\u2019t <\/span><span style=\"font-weight: 400;\">get very far.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you could target the wrong demographic with your keyword strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Witho<\/span><span style=\"font-weight: 400;\">ut carefully considering the Bing audience, your Bing keyword tracking will all go to waste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at Bing\u2019s user demographics and one of the primary reasons we see those users on Bing.<\/span><\/p>\n<h3><strong>The Demographics of Bing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As you might imagine, Bing users are typically less tech-savvy than Google users.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9845\" title=\"Demographics of Bing\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image8.png\" alt=\"Demographics of Bing\" width=\"845\" height=\"575\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image8.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image8-300x204.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image8-768x523.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/02\/image8-705x480.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not all there is to the Bing audience:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bing users are older than Google users (<\/span><a href=\"https:\/\/99firms.com\/blog\/bing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more than 70%<\/span><\/a><span style=\"font-weight: 400;\"> are over 35!).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bing\u2019s audience is wealthier, with <\/span><a href=\"https:\/\/99firms.com\/blog\/bing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">around 38%<\/span><\/a><span style=\"font-weight: 400;\"> having a household income of more than $100,000!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bing\u2019s audience may be older, but they\u2019re also wealthier. Ignore this audience at your own risk!<\/span><\/p>\n<h3><strong>The Power of the Default Browser<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The majority of the computers in the world run Microsoft Windows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you guess what search engine Windows runs by default?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You guessed it \u2013 it\u2019s Bing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bing is running on <\/span><a href=\"https:\/\/99firms.com\/blog\/bing-statistics\/#gref\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">more than 1.5 billion devices<\/span><\/a><span style=\"font-weight: 400;\">! Many people who get a computer use the default browser without thinking about changing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, many Bing users are on the platform simply because they haven\u2019t taken the time (or don\u2019t know how) to change their search engine to Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, the fact that Bing is the default browser on most computers in the world means you CAN\u2019T afford to ignore this search engine!<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3><strong>Is Bing good for SEO?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">YES!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some businesses, Bing can dramatically increase their traffic and revenue. The key is to ensure that you\u2019re targeting the Bing audience correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, even though Bing\u2019s audience is smaller, they\u2019re more willing to click and make purchases. Don\u2019t believe me? The CTR for ads on Bing is <\/span><a href=\"https:\/\/99firms.com\/blog\/bing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">45% HIGHER<\/span><\/a><span style=\"font-weight: 400;\"> than on Google!<\/span><\/p>\n<h3><strong>\u00a0Is it easy to rank on Bing?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Fortunately, Bing is easier to rank on than Google, meaning it could be easier to break into Bing SEO than Google, allowing you to build your revenue without competing on difficult keywords.<\/span><\/p>\n<h3><strong>Is Google better than Bing for SEO?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google is bigger than Bing, but that doesn\u2019t mean it\u2019s better for SEO. If your target demographic is older and wealthier, Bing could be a BETTER SEO target than Google. Check above for more information about who uses Bing and how that should impact your decision to rank on Bing.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Peo<\/span><span style=\"font-weight: 400;\">ple often talk about Bing as if it were a search engine of the past because it\u2019s so much smaller than Googl<\/span><span style=\"font-weight: 400;\">e. However, it has a lot to offer<\/span><span style=\"font-weight: 400;\"> businesses lookin<\/span><span style=\"font-weight: 400;\">g to boost their web traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fact that Microsoft owns both Bing and ChatGPT should be all the proof you need to know that Bing is worth your investment! Ignoring the impact of AI on search results is likely a mistake akin to ignoring the development of the internet and its impact on marketing in the 90s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Signing up for ProRankTracker\u2019s <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free 30-day trial<\/span><\/a><span style=\"font-weight: 400;\"> is a great place t<\/span><span style=\"font-weight: 400;\">o take adva<\/span><span style=\"font-weight: 400;\">ntage of Bing SEO!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy tracking!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bing is mainly seen as Microsoft\u2019s hopeless attempt at making a search engine and the distant runner-up to Google. We&#8217;ve previously thought: &#8220;Bing will never overtake Google.&#8221; So what\u2019s the point? The reality is that Microsoft has poured millions upon millions of dollars into Bing over more than a decade of competition with Google. They\u2019ve [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[117,354,21,10,7],"class_list":["post-2396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-bing","tag-extra-value","tag-rank-tracker","tag-rank-tracking","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wonder if Bing rank tracking is worth the effort? 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