{"id":2008,"date":"2022-04-01T16:42:07","date_gmt":"2022-04-01T16:42:07","guid":{"rendered":"https:\/\/blog.proranktracker.com\/?p=2008"},"modified":"2024-11-04T17:57:20","modified_gmt":"2024-11-04T17:57:20","slug":"seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency\/","title":{"rendered":"The True Importance of Tracking SERPs: Why You Can\u2019t Ignore It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Can your business succeed without tracking SERPs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it worth it to try?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are important questions facing every business owner! Everyone has to decide if they\u2019ll put the time, money, and effort into rank tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the deal, though. You CAN\u2019T afford to ignore SERP tracking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s business climate, the success of a company\u2019s SEO efforts makes or breaks its future. So is it worth it to leave it up to chance?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NO!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019re going to cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-google-search-rankings-work\">How Do Google Search Rankings Work?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#why-serp-matters-for-seo\">Why Do SERPs Matter for SEO?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#why-is-rank-tracking-important\">Why Is Rank Tracking Important?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#why-you-need-rank-tracker\">Why You NEED a Rank Tracker<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-to-look-for-in-online-serp-tracker\">What to Look for in an Online SERP Tracker<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-use-proranktracker-to-track-serps\">How to Use ProRankTracker to Track Your SERPs<\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<h2 id=\"how-google-search-rankings-work\"><strong>How Do Google Search Rankings Work?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google is an enormous, constantly shifting entity employing spiders that crawl the web nonstop, ranking pages based on its ever-changing ranking algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that sounds scary, it\u2019s because it is.<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Over 85%<\/span><\/a><span style=\"font-weight: 400;\"> of the world\u2019s searches are performed on Google, and they have developed an extremely complex system to deliver the best results to every searcher.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how does the ranking system work, and what does it mean for your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding Google\u2019s ranking system is crucial for understanding how to track SERPs, so that\u2019s where we\u2019re going to start.<\/span><\/p>\n<h3><strong>Website Crawlers<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">First, we need to go over how Google indexes its search engine results page (SERP) and how often it\u2019s being updated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s <\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/crawling-indexing\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">spiders<\/span><\/a><span style=\"font-weight: 400;\"> regularly \u2018crawl\u2019 the web and collect information from hundreds of billions of web pages and organize it in Google\u2019s search index.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s ranking algorithm then decides several crucial things about the crawled websites:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where to rank them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often to crawl them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether the site deserves a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/google-penalty-removal\/\"><span style=\"font-weight: 400;\">Google penalty<\/span><\/a><span style=\"font-weight: 400;\"> or not<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google\u2019s SERP is a constantly shifting entity, and its crawlers are continually evolving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to stay at the top of the SERP, Google needs to crawl your site frequently. Getting crawled as often as possible requires you to produce fresh content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, you have to prove to Google\u2019s crawlers that they\u2019ll miss something if they don\u2019t crawl your site daily. Otherwise, they might only crawl it every few days or weeks, causing your site to drop on the SERP.<\/span><\/p>\n<h3><strong>Update Frequency<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Why does it matter how often your website gets crawled?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website only gets crawled very infrequently, its search relevance won\u2019t get updated either.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, if Google sees that your website hasn\u2019t changed in weeks or months, it will let other websites pass yours on the SERP when rankings are updated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how often are ranks updated?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some instances showed that ranks changed in mere SECONDS if the website was heavily crawled by Google!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An excellent example of Google\u2019s hyperfast indexing is when there\u2019s a breaking news story, and Google search results are updated almost instantaneously around that subject.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, Google can update ranks exceptionally frequently, so ensuring that your page gets crawled as much as possible is beneficial for your site.<\/span><\/p>\n<h3><strong>Local Search Results<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A third important factor in Google search ranking is the impact of location on search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people don\u2019t realize that almost half of all searches made on Google show different results depending on the searcher\u2019s location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This becomes especially clear when searching for something with a keyword phrase like \u201cnear me.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google uses the searcher\u2019s location to provide them with the most relevant results and help them discover local businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When working with your ranking on the SERP, ignoring search location is missing half the battle.\u00a0<\/span><\/p>\n<h3><strong>Google Updates<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u2019s ranking algorithm updates have become notorious for their tendency to strike out of the blue and knock out websites\u2019 rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no way to anticipate how a Google ranking algorithm update might affect your ranks. So your only option is to make sure that you have the monitoring structure to notice any rank changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re monitoring your rankings on the SERP with a tool, you should be able to respond to any changes a Google update might cause quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, a Google update can cause websites to change strategies completely, but most updates only cause minor changes.<\/span><\/p>\n<h2 id=\"why-serp-matters-for-seo\"><strong>Why Do SERPs Matter for SEO?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Some people a website without understanding how organic traffic is generated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When they learn about the complexity of Google rankings (Crawlers? Indexing?), they understandably wonder if they could just skip that part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, how much could it hurt?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, SERPs are one of the most critical factors for your business\u2019s success. This is because they impact the quantity and quality of the traffic your website receives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth taking a very close look at SEO strategy to ensure you can get to the top of the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will discuss why you should pay attention to the SERPs and the different impacts they can have on your website.<\/span><\/p>\n<h3><strong>Visibility<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You probably have a website because you want people to discover your business online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you probably won\u2019t accomplish that purpose if you\u2019re not on the first page of the SERP. <\/span><a href=\"https:\/\/www.theleverageway.com\/blog\/how-far-down-the-search-engine-results-page-will-most-people-go\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Less than 5%<\/span><\/a><span style=\"font-weight: 400;\"> of all web traffic goes to results beyond the first page of Google.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/importance_of_tracking_serps_1.2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5202\" title=\"importance of tracking serps 1.2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/importance_of_tracking_serps_1.2.png\" alt=\"importance of tracking serps 1.2\" width=\"845\" height=\"550\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/importance_of_tracking_serps_1.2.png 845w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/importance_of_tracking_serps_1.2-300x195.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/importance_of_tracking_serps_1.2-768x500.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2022\/04\/importance_of_tracking_serps_1.2-705x459.png 705w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In other words, your searchers are essentially going to pretend that the second page of the SERP doesn\u2019t exist. So if you aren\u2019t on the first page, you aren\u2019t going to get seen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The SERP has a MASSIVE impact on your company\u2019s online visibility. Since visibility is an essential part of making sales, it\u2019s safe to say that SERPs are important to your business.<\/span><\/p>\n<h3><strong>Click-Through-Rate (CTR)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Visibility doesn\u2019t do much good if people don\u2019t click on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 10th position on Google has about a <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#:~:text=Unsurprisingly%2C%20the%20tenth%20position%20in,second%20page%20of%20search%20results.\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">2.5% CTR<\/span><\/a><span style=\"font-weight: 400;\">, meaning only 1 out of every 40 people that see the 10th result will click on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The third position has an 11% CTR. The second position has a 15% CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first position on Google has a whopping 25% CTR! 1 out of 4 people that sees the first result will click through to the website!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means that your position on the first page of the SERP has an impact on your visibility and your clickability!<\/span><\/p>\n<h3><strong>Competition<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s the easiest way to beat your competition?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower prices?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better customer service?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better customizability?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More options?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What about beating them on the SERP?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 3rd position on Google has an 11% CTR, and the 1st position has a 25% CTR. So that means you\u2019re more than TWICE as likely to get clicks if you\u2019re at the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can beat your competitors by just a position or two on the SERP, you can give yourself a MASSIVE advantage over them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re competing with someone who offers lower prices, you can probably beat them if you rank higher on the SERP.<\/span><\/p>\n<h3><strong>Foot Traffic for Local Businesses<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a brick-and-mortar store, your position on the SERP could push tons of customers to you.<\/span><\/p>\n<p><a href=\"https:\/\/99firms.com\/blog\/local-seo-statistics\/#gref\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">97% of the people on Google<\/span><\/a><span style=\"font-weight: 400;\"> use it to look for local businesses. So if you can place your business near the top of those searches, you can gain many new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The local SERPs include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/proranktracker.com\/blog\/how-to-track-your-websites-seo-rank-in-google-maps\/\"><span style=\"font-weight: 400;\">Google Maps<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snack Pack<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local Finder<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When working on your SEO, it\u2019s essential to consider the effects your position on the SERP could have on your physical location!<\/span><\/p>\n<h2><b>Why Is Rank Tracking Important?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Getting to the top of the SERP is easier said than done.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes careful planning and preparation even to target the right keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, even after targeting the right keywords, it still takes careful monitoring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, people often forget this last step. They think targeting keywords is enough, but they lack the data to improve their keyword strategy over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, failure to do daily rank tracking can lead to a failed SEO campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody wants that! Let\u2019s look at 3 primary reasons why you NEED to be tracking your ranks on the SERP, then we\u2019ll show you how.<\/span><\/p>\n<h3><strong>Evaluate Your Strategy\u2019s Success<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">How do you know if your strategies are working?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you just measure traffic to your website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, you\u2019re missing out on some of the key performance indicators that can tell you how well your strategies are working:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ranks compared to your competition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local search rank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total change in rank over the last week, month, or quarter<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without these KPIs, it\u2019s almost impossible to know if your keyword strategy is successful or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, tracking the SERP gives you access to all this data and more, allowing you to evaluate your strategy\u2019s success.<\/span><\/p>\n<h3><strong>Make Strategic Decisions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">After looking over your ranking data, you\u2019ll probably learn that some parts of your strategy aren\u2019t working as well as you\u2019d hoped.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your keyword strategy isn\u2019t specific enough, so you aren\u2019t getting an outstanding share of the search volume for a particular word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe your local business appears more frequently to people in the wrong city or state, meaning you need to work more on your local keyword targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a detailed understanding of the SERPs, it\u2019s almost impossible to make these specific strategic decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, strategy without SERP tracking data is more like guessing!<\/span><\/p>\n<h3><b>Monitor Your Competition<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The success of your competition has a significant impact on your business\u2019s success, so it\u2019s worth your time to keep track of it well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using an online SERP tracker allows you to monitor search engine rankings and your competitors\u2019 ranks, making it easy to compare them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should understand your competitors\u2019 ranking strategies as well as you know your own. Without detailed rank tracking, there is no way to understand your competitors that well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll talk more in a moment about HOW to monitor your competition. But, for now, we just want to highlight precisely how critical competitor tracking is to your business\u2019s success.<\/span><\/p>\n<h2 id=\"why-you-need-rank-tracker\"><strong>Why You NEED a Rank Tracker\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve firmly established how essential rank tracking is, let\u2019s talk about the different tracking methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 rank tracking methods:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your ranks manually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an online SERP tracker<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Method number 1 is almost entirely obsolete, as there are now fantastic <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\">affordable tools<\/span><\/a><span style=\"font-weight: 400;\"> available on the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a rank tracking tool provides better data, saves time, and can EARN you money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the 4 most significant benefits of using a rank tracking tool over the manual tracking method.<\/span><\/p>\n<h3><b>Automatically Check Your SERP<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first benefit is time savings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have 30 keywords that you\u2019re tracking, how much time would it take you to gather all the data you need about those ranks?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could take hours! Then, you have to repeat that process EVERY DAY.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare that to a rank tracker. It automatically checks your SERPs and gives you the daily rank tracking data already organized in nice columns and rows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The time you save on CHECKING your ranks can be used to IMPROVE them in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That isn\u2019t even to mention the fact that the data you get from the tool will be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More accurate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More in-depth<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More comprehensive<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Automation is a good thing for businesses trying to get to the top of the SERP!<\/span><\/p>\n<h3><strong>Compare Platforms and Search Engines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You probably haven\u2019t thought about Bing or Yahoo in a while, but they still exist (and they\u2019re <\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-really-a-failure-should-you-even-track-your-bing-ranks\/\"><span style=\"font-weight: 400;\">still important<\/span><\/a><span style=\"font-weight: 400;\">!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a good ranking tool to monitor SERP activity allows you to instantly check your ranks across all the major search engines\u2013including YouTube and Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to checking multiple search engines, rank trackers can also check different search platforms!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Android phones and tablets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPhones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">iPads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Desktops<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unless you own each type of device, it\u2019s impossible to check your ranks for each device without a rank tracking tool!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you have all those devices, it\u2019s a massive waste of time to manually check all those devices\u2019 rankings. Using the tool makes it super quick and easy.<\/span><\/p>\n<h3><b>Monitor Your Competitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know what your competitors are doing, they\u2019re probably beating you on the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it can be tough to monitor search engine rankings without a rank checker, especially your competitors. Their keyword strategies are just as complex as yours, so you need to understand each of their ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a good rank tracker, you can keep track of your competitors\u2019 ranking data alongside your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, you can quickly compare your performance for a competitive keyword with your competitor\u2019s performance. If they\u2019re beating you, you know it\u2019s time to make strategic adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of strategic information is only available with a rank tracking tool, but it\u2019s crucial to your company\u2019s success.<\/span><\/p>\n<h3><strong>Client Reporting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once you get good at managing your SEO and ranking data, it might be time to sell SEO services as a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/white-label-seo\/\"><span style=\"font-weight: 400;\">white-label provider<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">White-label SEO can quickly turn into a profitable business, but you need a rank tracker to make it work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Client reporting involves detailed, automated reports full of your clients\u2019 data. For example, a rank tracker\u2019s reporting tool generates reports that would be extremely time-consuming to create yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you shouldn\u2019t ignore this aspect of SEO. Client reporting is the most crucial aspect of growing as a white-label provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later in this article, we\u2019ll discuss the type of reports you can expect to see when using the best SERP rank tracker.<\/span><\/p>\n<h2 id=\"what-to-look-for-in-online-serp-tracker\"><strong>What to Look for in an Online SERP Tracker<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As manual rank checking became <\/span><a href=\"https:\/\/proranktracker.com\/blog\/rank-tracker-template\/\"><span style=\"font-weight: 400;\">counterproductive and obsolete<\/span><\/a><span style=\"font-weight: 400;\">, SEO experts outsourced rank tracking to external tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, that change lead to today\u2019s saturated market full of tools of varying degrees of quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, not every tool on the market can be the best. For example, not all SERP trackers can check your ranks daily (and some can but won\u2019t).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you decide which of the 100s of rank trackers will work best to monitor search engine rankings for your business?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 5 questions you need to ask about the main functions of your current or future SERP tracker are<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the accuracy rating of the rankings I get?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How freshly updated and relevant are the ranks your SERP tracker shows you?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can I automate the SERP checker to save myself time?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the SERP tracker easy to use?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the SERP tracker fit in my business\u2019s budget?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at each of these questions so you can make the best decision for your business.<\/span><\/p>\n<h3><strong>Accuracy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Does your rank tracker show you your actual Google rank as it\u2019s currently listed in their search index, or is it off by a few places?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You wouldn\u2019t believe how many rank tracking tools on the market can have accuracy as low as 60%!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reasons for this can vary, but it generally has something to do with update frequency, which is what we\u2019ll talk about next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should only ever use a rank checking tool if they can guarantee the 100% accuracy of their rank data!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker uses the <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">most accurate algorithm<\/span><\/a><span style=\"font-weight: 400;\"> of any rank tracking tool on the market, so you can trust their data every time.<\/span><\/p>\n<h3><strong>Update Frequency<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Not checking for rank update frequency is like investing in a gaming computer and not checking what graphics card it has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s crazy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some SERP trackers on the market only update your ranks once per week. However, they offer this service at a low cost and making it seem like you are getting a good deal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The hasty shopper might miss the small print about update frequency and think they\u2019re getting a good deal. In reality, they\u2019ll be paying for a stale, week-old rank each time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal is to keep your website fresh enough to get crawled every day, so you need a rank tracker that updates EVERY DAY! Otherwise, you\u2019ll never be able to trust the data you get from it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your website is rarely crawled, Google ranks can change daily, so update frequency is crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When looking for a rank tracking tool, ensure you find one that offers at least daily updates. Ideally, you should also have the option to update more frequently than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker updates all their ranks daily (even on their cheapest plans). In addition, users on <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">Pro-level plans<\/span><\/a><span style=\"font-weight: 400;\"> and above get additional daily updates on demand.<\/span><\/p>\n<h3><strong>Automation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many SEO experts also sell their services to multiple clients, meaning they have to keep track of hundreds or thousands of keywords. Automation is key to making that process manageable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you aren\u2019t managing multiple websites, automation is still an invaluable resource for saving time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, automation isn\u2019t just for saving time. It also ensures that you stay up-to-date even when you\u2019re too busy to log into your rank tracker and check your ranks. In addition, it guarantees that you look at valuable data regularly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the next section, we\u2019ll talk more about ProRankTracker\u2019s industry-leading automation options. But, no matter the size of your agency, ProRankTracker has a plan with everything you need.<\/span><\/p>\n<h3><strong>Ease-of-Use<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your rank tracker isn\u2019t easy to use, you probably won\u2019t use it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are TONS of tools available that offer about a thousand different features, and it can be tempting to pay a high price tag for their supposed versatility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, many of those tools are not very user-friendly. I\u2019ve personally used many, and sometimes it feels like you need advanced knowledge of computer science just to check your ranks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get your money\u2019s worth on your online SERP tracker, you have to use it regularly. If you\u2019re going to use it regularly, it has to be easy enough to learn to use (even with limited technical knowledge).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to make sure you can use a tool is by trying out their free trial. ProRankTracker offers a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">30-day free trial<\/span><\/a><span style=\"font-weight: 400;\"> so you can make sure it works for you.<\/span><\/p>\n<h3><strong>Price<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Many young businesses don\u2019t have a huge SEO budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That shouldn\u2019t keep you from accessing the best ranking data on the market. You shouldn\u2019t have to pay $199 a month just to track your ranks on the SERP!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you\u2019re looking for ranking tools, make sure you find one that fits your budget. They\u2019re out there!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s plans start at just $11\/month, and they give those plans the EXACT <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-3-most-and-actually-the-only-affordable-rank-tracking-plans-for-beginners-and-small-businesses\/\"><span style=\"font-weight: 400;\">same data as their larger plans<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h2 id=\"how-to-use-proranktracker-to-track-serps\"><strong>How to Use ProRankTracker to Track Your SERPs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers the most accurate ranking data available, but how do you use it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we wrap this article up, let\u2019s go through the basics of how to track SERPs using ProRankTracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This section will also address some of the best ways to use ProRankTracker to benefit your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to follow along with this guide, we highly recommend signing up for a <\/span><a href=\"https:\/\/proranktracker.com\/plans_and_pricing\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\">. During the trial, you can learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use the platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to automate your rank checking process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to benefit strategically from ProRankTracker data<\/span><\/li>\n<\/ul>\n<h3><strong>Add Keywords and URLs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To use any of ProRankTracker\u2019s SERP tracking features, first you have to add your tracked keywords and URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest place to add them is in the Add Wizard section.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type your URL.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Type all the keywords you want to track for the URL, separated in lines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose which platforms and search engines you want to track.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Input location data for local tracking.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5186\" title=\"1\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1-1030x560.jpg\" alt=\"1\" width=\"1030\" height=\"560\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1-1030x560.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1-300x163.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1-768x418.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1-705x383.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/1.jpg 1501w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Repeat this process for all of the URLs and ranks that you\u2019re tracking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want more control over the details of the keywords you\u2019re tracking or if you want to bulk add, use the Advanced Add.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5187\" title=\"2\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-1030x543.jpg\" alt=\"2\" width=\"1030\" height=\"543\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-1030x543.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-768x405.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-1500x791.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2-705x372.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/2.jpg 1511w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve entered all the tracked terms and URLs, ProRankTracker will automatically examine the SERPs and start giving you the freshest ranking data.<\/span><\/p>\n<h3><strong>Full SERPs Page<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to have a super in-depth understanding of the SERPs, the Full SERPs tab is going to be your best friend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Full SERPs page is one of the 5 Rankings Views on ProRankTracker. It gives you a beefed-up view of the SERPs where your URLs are ranked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each URL is accompanied with extra data, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A link to the Whois page for each URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How long that URL has occupied its current rank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top rank that URL has occupied in the selected time frame<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The bottom rank that URL has occupied in the selected time frame<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5188\" title=\"3\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-1030x475.jpg\" alt=\"3\" width=\"1030\" height=\"475\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-1030x475.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-300x138.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-768x354.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-1536x708.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-1500x692.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3-705x325.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/3.jpg 1872w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To get a closer historical look at your SERP, switch the Full SERPs page over to Chart mode.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5189\" title=\"4\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-1030x587.jpg\" alt=\"4\" width=\"1030\" height=\"587\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-1030x587.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-300x171.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-768x438.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-1536x876.jpg 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-1500x855.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4-705x402.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/4.jpg 1540w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In Chart mode, you can follow the detailed movement of each URL on the SERP over the selected time period. Hover over any of the URL\u2019s timelines to get even more detailed information about its ranking.<\/span><\/p>\n<h3><strong>Rankings Views<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The other 4 rankings views each provide a different look at your ranks. Let\u2019s take a brief look at each of the views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The dashboard is your go-to view for understanding the current health of your entire SEO strategy. It doesn\u2019t go into detail, but it\u2019s great for monitoring big-picture changes.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5190\" title=\"5\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-1030x543.jpg\" alt=\"5\" width=\"1030\" height=\"543\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-1030x543.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-300x158.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-768x405.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-1500x790.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-710x375.jpg 710w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5-705x371.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/5.jpg 1503w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The URL View shows you each URL you\u2019re tracking. Under each URL, you can see detailed information about the each keyword being tracked for that URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker also gives you key information about the URL, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average rank of all terms being tracked for that URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highest rank<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many ranks have changed in the last 24 hours<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5191\" title=\"6\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6-1030x442.jpg\" alt=\"6\" width=\"1030\" height=\"442\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6-1030x442.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6-300x129.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6-768x330.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6-1500x644.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6-705x303.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/6.jpg 1505w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Term View is just like the URL View, but organizes information according to keyword instead of URL. This is a great view if you want to compare yourself with your competitors on a specific keyword.<\/span><\/p>\n<div id=\"attachment_5192\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5192\" class=\"size-large wp-image-5192\" title=\"7\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7-1030x553.jpg\" alt=\"7\" width=\"1030\" height=\"553\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7-1030x553.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7-300x161.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7-768x412.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7-705x378.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/7.jpg 1492w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><p id=\"caption-attachment-5192\" class=\"wp-caption-text\"><span style=\"font-size: 16px;\">The Daily View gives you a detailed and customizable historical graph of a keyword\u2019s ranking changes. It also highlights any important changes, like if the rank changed from an organic result to a featured snippet.<\/span><\/p><\/div>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5193\" title=\"8\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8-1030x507.jpg\" alt=\"8\" width=\"1030\" height=\"507\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8-1030x507.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8-300x148.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8-768x378.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8-1500x739.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8-705x347.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/8.jpg 1508w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using all of the Rankings Views regularly will give you a well-balanced view of your ranking progress. Over time, your understanding of this data will help you make better strategic choices for your SEO.<\/span><\/p>\n<h3><strong>Automate With Reports<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Automation is key to efficiently using a good rank tracker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are 2 types of reports offered by ProRankTracker:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Triggered notifications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduled reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Triggered notifications are sent when a certain event occurs. For example, you can set up a notification to trigger when one of your ranks drops 2 places.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scheduled reports are detailed reports of your ranking data that are sent on a specified schedule. Even if nothing changes, your scheduled reports will still send automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker offers more than 20 total reports and notifications to choose from.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5194\" title=\"9\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9-1030x536.jpg\" alt=\"9\" width=\"1030\" height=\"536\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9-1030x536.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9-300x156.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9-768x400.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9-705x367.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/9.jpg 1501w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Using a combination of the <\/span><a href=\"https:\/\/proranktracker.com\/blog\/the-11-types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">different available reports<\/span><\/a><span style=\"font-weight: 400;\"> will give you the best look at your ranking data. It\u2019ll also save you tons of time to be sent the most important information without ever having to log in.<\/span><\/p>\n<h3><strong>Historical Data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Historical data is key to understanding the success of your SEO campaigns. We recommend using:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily View<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Historical Progress Reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Benchmark Reports<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Daily View, as we discussed earlier, shows you a day-by-day look at how your ranks have changed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Historical progress reports are similar to the Daily View, but they allow you to look at your historical progress in a daily, weekly, or monthly format.<\/span><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5195\" title=\"10\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10-1030x556.jpg\" alt=\"10\" width=\"1030\" height=\"556\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10-1030x556.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10-300x162.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10-768x414.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10-1500x809.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10-705x380.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/10.jpg 1503w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Benchmark Reports allow you to compare 2 days, weeks, or months. For example, you can compare your performance this January to your performance last January. This type of report is especially helpful for identifying ranking trends.<\/span><\/p>\n<div id=\"attachment_5196\" style=\"width: 1040px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5196\" class=\"size-large wp-image-5196\" title=\"11\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11-1030x534.jpg\" alt=\"11\" width=\"1030\" height=\"534\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11-1030x534.jpg 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11-300x155.jpg 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11-768x398.jpg 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11-1500x777.jpg 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11-705x365.jpg 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2017\/12\/11.jpg 1502w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><p id=\"caption-attachment-5196\" class=\"wp-caption-text\"><span style=\"font-size: 16px;\">A clear understanding of how your ranks have changed over time helps you chart a better course for your future. Every strong SEO plan will involve careful analysis of multiple types of historical data.<\/span><\/p><\/div>\n<h3><strong>Updates on Demand<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before we conclude, let\u2019s talk about on-demand updates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From our discussion on update frequency and Google crawlers, it should be clear that you should want Google to crawl your site frequently. If it doesn\u2019t crawl your site frequently, your ranks can slip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website is being crawled frequently, it\u2019s just as important for your ranking tool to update your ranks frequently. Otherwise, your data could be out of date and inaccurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker\u2019s pro-level and agency-level plans offer updates on demand. That means you can update your terms more than once per day for when you\u2019re involved in a really intense rank battle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While starter-level plans don\u2019t have access to updates on demand, they still enjoy daily rank updates on ALL their terms.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking your SERPs is one of the most crucial parts of improving your ranks. Unfortunately, many people don\u2019t give it the attention it deserves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following the tips in this article, you should quickly have access to super fresh ranks. You should also be able to put that ranking data to good use to improve your ranks online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving your ranks isn\u2019t an overnight process, but you should be well on your way with an SEO SERP rank checker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can your business succeed without tracking SERPs? Is it worth it to try? These are important questions facing every business owner! Everyone has to decide if they\u2019ll put the time, money, and effort into rank tracking. Here\u2019s the deal, though. You CAN\u2019T afford to ignore SERP tracking.\u00a0 In today\u2019s business climate, the success of a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[300,270,351,71,261,260,77,16,72,74,340,53,264,332,103,102,60,265,319,333,135,43,61,147,209,259,18,78,79,34,22,207,21,10,334,251,177,345,353,352,7,25,63,54,55,75,24,99,133,101,9,210,205,11,14,335,62,263,20,31,290,8,208,12,13,15,224,225,42,218,214,29,336,349,339,344,346,280,341,348,338,343,347,337,342,271,73,219,350],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-best-rank-tracker","tag-best-serp-tracker","tag-bing-rank","tag-global-rank","tag-google-organic-rank","tag-google-organic-seo","tag-google-personalization","tag-google-ranks","tag-google-com-rank","tag-how-to-find-my-google-rank","tag-how-to-track-my-google-rank","tag-keyword","tag-local-google-rank","tag-local-rank","tag-local-seo-rank","tag-local-seo-ranking","tag-mobile","tag-mobile-google-rank","tag-mobile-rank","tag-mobile-rank-tracker","tag-mobile-rankings","tag-mobile-search","tag-mobile-seo","tag-mobile-seo-rankings","tag-mobile-serp","tag-organic-rank","tag-organic-seo","tag-paid-seo-tool","tag-paid-serp-tracker","tag-pro-rank-tracker","tag-proranktracker","tag-rank-on-mobile","tag-rank-tracker","tag-rank-tracking","tag-rank-tracking-app","tag-ranking-data","tag-ranktracker","tag-search-engine-optimization","tag-search-engine-rank-tracking","tag-search-engine-tracking","tag-seo","tag-seo-advice","tag-seo-basic","tag-seo-basics","tag-seo-essentials","tag-seo-expert","tag-seo-guide","tag-seo-hacks","tag-seo-keyword-rank","tag-seo-professional","tag-seo-rank","tag-seo-rank-on-iphone","tag-seo-rank-on-mobile","tag-seo-rank-tracking","tag-seo-ranking","tag-seo-serp-tracker","tag-seo-tip","tag-seo-tips","tag-seo-tool","tag-seo-tool-price","tag-seo-trick","tag-serp","tag-serp-on-mobile","tag-serp-rank","tag-serp-rank-tracking","tag-serp-ranking","tag-serp-ranking-google-ranks","tag-serp-ranking-how-to","tag-serp-tracker","tag-serp-tracker-global-rank","tag-serp-tracker-google-ranks","tag-serp-tracker-price","tag-the-best-seo-tool","tag-top-10-google-ranks","tag-top-10-ranks","tag-top-10-serp","tag-top-100-google-ranks","tag-top-100-ranks","tag-top-100-serp","tag-top-20-google-ranks","tag-top-20-ranks","tag-top-20-serp","tag-top-50-google-ranks","tag-top-50-ranks","tag-top-50-serp","tag-top-serp-tracker","tag-what-is-my-google-rank","tag-what-is-my-google-rank-global-rank","tag-yahoo-rank"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you know the importance of tracking SERPs? Read this article to learn how to automatically check your SERP and boost your ranks!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"best rank tracker,best serp tracker,bing rank,global rank,google organic rank,google organic seo,google personalization,google ranks,google.com rank,how to find my google rank,how to track my google rank?,keyword,local google rank,local rank,local seo rank,local seo ranking,mobile,mobile google rank,mobile rank,mobile rank tracker,mobile rankings,mobile search,mobile seo,mobile seo rankings,mobile serp,organic rank,organic seo,paid seo tool,paid serp tracker,pro rank tracker,proranktracker,rank on mobile,rank tracker,rank tracking,rank tracking app,ranking data,ranktracker,search engine optimization,search engine rank tracking,search engine tracking,seo,seo advice,seo basic,seo basics,seo essentials,seo expert,seo guide,seo hacks,seo keyword rank,seo professional,seo rank,seo rank on iphone,seo rank on mobile,seo rank tracking,seo ranking,seo serp tracker,seo tip,seo tips,seo tool,seo tool price,seo trick,serp,serp on mobile,serp rank,serp rank tracking,serp ranking,serp ranking google ranks,serp ranking how-to,serp tracker,serp tracker global rank,serp tracker google ranks,serp tracker price,the best seo tool,top 10 google ranks,top 10 ranks,top 10 serp,top 100 google ranks,top 100 ranks,top 100 serp,top 20 google ranks,top 20 ranks,top 20 serp,top 50 google ranks,top 50 ranks,top 50 serp,top serp tracker,what is my google rank,what is my google rank global rank,yahoo! rank\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/seos-life-monitor-why-you-absolutely-must-know-about-your-serp-trackers-rank-update-frequency\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The True Importance of Tracking SERPs: Why You Can\u2019t Ignore It\" \/>\n\t\t<meta property=\"og:description\" content=\"Do you know the importance of tracking SERPs? 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