{"id":10272,"date":"2025-06-03T21:30:50","date_gmt":"2025-06-03T21:30:50","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=10272"},"modified":"2025-10-31T14:36:49","modified_gmt":"2025-10-31T14:36:49","slug":"how-ai-will-affect-seo","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/how-ai-will-affect-seo\/","title":{"rendered":"How AI Will Affect SEO (Based on Real Data)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">AI affects SEO in 2 major ways:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) It changes how users search and how search results are presented<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) It changes how we execute SEO tasks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone is excited about the second, but everyone is worried about the first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will primarily focus on how AI is changing SEO\u2026 based on facts we actually know, so you can prepare your website and business for the AI future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(If you\u2019re more interested in AI workflows, <\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-really-a-failure-should-you-even-track-your-bing-ranks\/)\"><span style=\"font-weight: 400;\">check out this guide on 18 ways to use AI for SEO<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feel free to skip ahead:<\/span><\/p>\n<ul>\n<li data-start=\"175\" data-end=\"253\"><a href=\"#ai-powered-conversational-search-is-on-the-rise-but-far-from-taking-over\">AI-Powered Conversational Search is on the Rise (But Far from Taking Over)<\/a><\/li>\n<li data-start=\"256\" data-end=\"292\"><a href=\"#search-is-becoming-more-personal\">Search is Becoming More Personal<\/a><\/li>\n<li data-start=\"295\" data-end=\"360\"><a href=\"#ai-decreases-traffic-but-increases-traffic-and-lead-quality\">AI Decreases Traffic (But Increases Traffic and Lead Quality)<\/a><\/li>\n<li data-start=\"363\" data-end=\"412\"><a href=\"#search-rankings-are-the-top-ai-results-factor\">Search Rankings are the Top AI Results Factor<\/a><\/li>\n<li data-start=\"415\" data-end=\"455\"><a href=\"#traffic-from-llms-is-harder-to-track\">Traffic from LLMs is Harder to Track<\/a><\/li>\n<li data-start=\"458\" data-end=\"507\"><a href=\"#google-is-committed-to-keeping-websites-alive\">Google is Committed to Keeping Websites Alive<\/a><\/li>\n<\/ul>\n<h2 id=\"ai-powered-conversational-search-is-on-the-rise-but-far-from-taking-over\"><b>AI-Powered Conversational Search is on the Rise (But Far from Taking Over)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI chatbots like ChatGPT, Gemini, and Perplexity are reshaping how people search for information online. These tools can answer questions, summarize research, and even synthesize insights from thousands of sources in seconds (as Google co-founder <\/span><a href=\"https:\/\/www.searchenginejournal.com\/googles-sergey-brin-says-ai-can-synthesize-top-1000-search-results\/547790\/\"><span style=\"font-weight: 400;\">Sergey Brin<\/span><\/a><span style=\"font-weight: 400;\"> recently pointed out).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ChatGPT currently commands <\/span><a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-leads-ai-search-race-while-google-others-slip-data-shows\/546204\/\"><span style=\"font-weight: 400;\">80% of the traffic<\/span><\/a><span style=\"font-weight: 400;\"> in the emerging AI search space, while Google\u2019s own AI efforts currently account for just 5.6%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So does this mean AI is about to dethrone Google? Not so fast.<\/span><\/p>\n<h3><b>Why This Matters for SEO Pros and Marketers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The reality is: Google still dwarfs non-Google AI search in volume and influence. Google handles <\/span><a href=\"https:\/\/sparktoro.com\/blog\/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt\/\"><span style=\"font-weight: 400;\">373 times more searches than ChatGPT<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even when it comes to traffic impact, AI chatbots make up just a small slice of the pie.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A recent study of 35,000 sites found that <\/span><b>AI chatbots drive just <\/b><a href=\"https:\/\/ahrefs.com\/blog\/ai-traffic-research\/\"><b>0.1% of referral traffic<\/b><\/a><span style=\"font-weight: 400;\"> \u2014 and that\u2019s mostly limited to U.S. audiences in business sectors. Compare that to the top traffic sources:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search<\/b><span style=\"font-weight: 400;\">: 44%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct<\/b><span style=\"font-weight: 400;\">: 42%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social<\/b><span style=\"font-weight: 400;\">: 13%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The bottom line: Google Search is evolving, not disappearing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most recently, Google has launched <\/span><a href=\"https:\/\/blog.google\/products\/search\/google-search-ai-mode-update\/#deep-search\"><span style=\"font-weight: 400;\">AI Mode<\/span><\/a><span style=\"font-weight: 400;\"> in the US to give other AI chatbots a run for their money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI Mode now offers smarter, deeper, and more personalized results, blending traditional SERP listings with AI-powered insights that analyze and synthesize thousands of pages in seconds.<\/span><\/p>\n<h2 id=\"search-is-becoming-more-personal\"><b>Search is Becoming More Personal<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI is making search experiences more tailored than ever, and Google\u2019s new AI Mode is leading the way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soon, AI Mode will not only synthesize information from across the web, but it\u2019ll also personalize results based on your own search history and, if you choose, data from other Google apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With personal context enabled, AI Mode could surface things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Restaurant recommendations<\/b><span style=\"font-weight: 400;\"> based on your past reservations and dining searches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Event suggestions<\/b><span style=\"font-weight: 400;\"> aligned with your interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Location-based tips<\/b><span style=\"font-weight: 400;\"> tied to your flight and hotel confirmations (pulled from Gmail)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google says they\u2019ll clearly indicate when personal context is being used in your results.<\/span><\/p>\n<h3><b>Why This Matters for SEO Pros and Marketers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Personalized AI search is changing how and why certain content is displayed. Instead of purely ranking pages based on keywords and links, Google is factoring in what matters to each user (preferences, habits, context, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means relevance at the individual level will be more important than ever for SEO.<\/span><\/p>\n<h2 id=\"ai-decreases-traffic-but-increases-traffic-and-lead-quality\"><b>AI Decreases Traffic (But Increases Traffic and Lead Quality)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI Overviews have become one of the biggest shifts in SEO today because of how it changes how users interact with search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On one hand, they reduce clicks to traditional websites. On the other? They may improve lead quality for businesses that do get clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google has admitted <\/span><a href=\"https:\/\/searchengineland.com\/google-search-boss-ai-overviews-boost-click-quality-454386\"><span style=\"font-weight: 400;\">AI Overviews reduce total traffic<\/span><\/a><span style=\"font-weight: 400;\"> but increase the quality of the remaining traffic, meaning conversions may hold steady even as volume drops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent data backs this up:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\"><span style=\"font-weight: 400;\">90% of B2B tech buyers<\/span><\/a><span style=\"font-weight: 400;\"> still click through to sources shown in AI Overviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">72% encounter AI Overviews during product research<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But the losses are real:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews<\/span><a href=\"https:\/\/searchengineland.com\/google-ai-overviews-search-clicks-fell-report-455498\"><span style=\"font-weight: 400;\"> slashed search clicks by ~30%<\/span><\/a><span style=\"font-weight: 400;\"> over the past year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ahrefs found a <\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\"><span style=\"font-weight: 400;\">34.5% drop<\/span><\/a><span style=\"font-weight: 400;\"> in click-through rate (CTR) for top-ranking pages when AI Overviews appear<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR for informational queries has fallen as much as 44.6% compared to pre-AI patterns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NerdWallet reported a <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/glen-allsopp-63084025_nerdwallet-ceo-tim-chen-just-confirmed-ai-activity-7325903341027241985-dgQS\/\"><span style=\"font-weight: 400;\">29% YoY traffic decline<\/span><\/a><span style=\"font-weight: 400;\">, even as it claims a &#8220;high share&#8221; of AI traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These impacts hit content-heavy, informational sites the hardest. 99.2% of AI Overview triggers are for informational keywords.<\/span><\/p>\n<h3><b>Why This Matters for SEO Pros and Marketers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you\u2019re ranked #1, AI Overviews will steal your clicks by summarizing the answer before users ever visit your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AI Overview is essentially a super-featured snippet, citing multiple sources (often 4\u201328 links), which dilutes your visibility and increases zero-click outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, Google is supporting its own ecosystem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.searchenginejournal.com\/google-links-to-itself-43-of-ai-overviews-point-back-to-google\/546574\/\"><b>43.4% of AI Overview<\/b><\/a><span style=\"font-weight: 400;\"> links point to other Google pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users now click <\/span><b>10 times<\/b><span style=\"font-weight: 400;\"> within Google before exiting to another site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews already appear in <\/span><b>~30% of searches<\/b><span style=\"font-weight: 400;\">, especially longer-tail, low-volume, and medium-difficulty keywords<\/span><\/li>\n<\/ul>\n<h2 id=\"search-rankings-are-the-top-ai-results-factor\"><b>Search Rankings are the Top AI Results Factor<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest questions in SEO right now: Does your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/ranking-position\/\"><span style=\"font-weight: 400;\">search ranking<\/span><\/a><span style=\"font-weight: 400;\"> influence whether AI tools cite your content?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short answer: <\/span><b>Yes.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We ran a mini-study across major AI tools to see exactly <\/span><a href=\"https:\/\/proranktracker.com\/blog\/how-do-rankings-impact-ai-results\/\"><span style=\"font-weight: 400;\">how Google and Bing rankings impact AI visibility<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 and while the results weren\u2019t identical across platforms, one pattern was clear: <\/span><b>Rankings matter a lot<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>ChatGPT Favors Bing Rankings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s something surprising: ChatGPT\u2019s web-based results are more influenced by <\/span><a href=\"https:\/\/proranktracker.com\/blog\/is-bing-really-a-failure-should-you-even-track-your-bing-ranks\/)\"><span style=\"font-weight: 400;\">Bing<\/span><\/a><span style=\"font-weight: 400;\"> than Google \u2014 likely because both ChatGPT and Bing are Microsoft products.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">63% of top-ranking Bing pages showed up in ChatGPT\u2019s sources for the same search term.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 45% of top-ranking Google pages made it in.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><b>Takeaway:<\/b><span style=\"font-weight: 400;\"> If you want to boost your visibility in ChatGPT\u2019s web results, improving your Bing rankings may actually help more than focusing solely on Google.<\/span><\/p>\n<h3><b>Perplexity and Gemini Lean More on Google Results<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For other major AI tools: Google still dominates.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On Perplexity, 63% of Google\u2019s #1 results were cited \u2014 compared to only 29% of Bing\u2019s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gemini was more selective: just 20% of Google\u2019s #1 pages appeared, and only 16% of Bing\u2019s.<\/span><\/li>\n<\/ul>\n<h3><b>AI Results are Unpredictable \u2014 Especially for Local Searches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One consistent finding across all tools: AI sometimes does its own thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our test of 51 search terms:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">12 top-ranking Google or Bing pages didn\u2019t appear in ChatGPT at all.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In some cases, neither Google nor Bing\u2019s #1 result showed up in any AI outputs across ChatGPT, Gemini, or Perplexity.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This unpredictability was most common on searches with local intent, where AI engines often blended different sources or skipped traditional top results.<\/span><\/p>\n<h3><b>For B2B results: Blogs are Still King<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Across all four major AI engines \u2014 ChatGPT, Gemini, Perplexity, and Google AI Overviews \u2014 one thing is clear for B2B queries: <\/span><a href=\"https:\/\/searchengineland.com\/how-to-get-cited-by-ai-seo-insights-from-8000-ai-citations-455284\"><span style=\"font-weight: 400;\">Blogs are the top-cited source<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the B2B space, maintaining high-quality blog content is still one of the most effective ways to earn AI visibility \u2014 especially for the complex, information-rich queries that drive AI interactions.<\/span><\/p>\n<h2 id=\"traffic-from-llms-is-harder-to-track\"><b>Traffic from LLMs is Harder to Track<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking search traffic is getting trickier \u2014 fast. As AI Mode and LLM-driven search results reshape Google\u2019s SERPs, it\u2019s becoming harder to see where your clicks are really coming from.<\/span><\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-search-console-to-show-ai-mode-performance-but-you-wont-be-able-to-break-it-out-455992\"><span style=\"font-weight: 400;\">Google recently confirmed<\/span><\/a><span style=\"font-weight: 400;\"> that AI Mode traffic will be included in Search Console\u2019s Performance report \u2014 but it won\u2019t be broken out from traditional search clicks. That means you\u2019ll see blended data, without clear visibility into how AI Overviews or other AI surfaces are affecting your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019ll also be harder to track people who find your company in an AI result, then separately search for your website.<\/span><\/p>\n<h3><b>Why This Matters for SEO Pros and Marketers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can\u2019t optimize what you can\u2019t see. Without separate reporting for AI traffic, it\u2019s harder to pinpoint which pages are benefiting (or losing out) from AI-driven search changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s an interesting twist: homepage traffic seems to be rising, even as overall search clicks decline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a <\/span><a href=\"https:\/\/searchengineland.com\/llm-ai-overviews-homepage-traffic-455904\"><span style=\"font-weight: 400;\">new study<\/span><\/a><span style=\"font-weight: 400;\"> from Siege Media:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Homepage clicks increased 10.7% overall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B sites saw a 15% homepage traffic boost<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2C sites gained 8%<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Why? It looks like users who see AI-generated summaries are choosing to visit brand homepages directly, seeking validation and trustworthy sources, rather than relying solely on AI content or deep content pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the caveat: non-brands are still struggling. As the report bluntly states: \u201cIf you weren\u2019t a brand, this change hasn\u2019t suddenly made you one.\u201d<\/span><\/p>\n<h2 id=\"google-is-committed-to-keeping-websites-alive\"><b>Google is Committed to Keeping Websites Alive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With all the buzz about AI Overviews and conversational search, it\u2019s easy to wonder: <\/span><i><span style=\"font-weight: 400;\">Are websites on the way out?<\/span><\/i><span style=\"font-weight: 400;\"> According to Google\u2019s leadership \u2014 absolutely not.<\/span><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-ceo-on-future-of-search\/513619\/\"><span style=\"font-weight: 400;\">Google CEO Sundar Pichai<\/span><\/a><span style=\"font-weight: 400;\"> recently emphasized that AI will enhance \u2014 not replace \u2014 Search and the open web over the next decade. AI is already deeply embedded in Google Search, and future iterations (like SGE and AI Mode) will continue to build on the web, not bypass it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pichai also made it a point to emphasize that Google is sending more traffic to websites than ever, but it\u2019s sending to a wider range of websites.<\/span><\/p>\n<h3><b>Why This Matters for SEO Pros and Marketers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of fear that AI might \u201ceat\u201d all SEO traffic. But Google\u2019s vision is different:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites will remain central to how users access trustworthy information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI summaries will still cite and drive traffic to web content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SGE is an enhanced search experience \u2014 not a chatbot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google continues evolving beyond \u201c10 blue links\u201d (but that evolution still depends on the web)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">AI Overviews increasingly pull citations from deep in the SERPs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4x more citations from positions 21\u201330<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2x more from positions 31\u2013100<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">89% of citations now come from beyond the top 100<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But here\u2019s the catch: users only read the <\/span><a href=\"https:\/\/ppc.land\/most-users-only-read-top-third-of-google-ai-overviews\/\"><span style=\"font-weight: 400;\">top third of AI Overviews<\/span><\/a><span style=\"font-weight: 400;\">, and what they trust often outweighs pure ranking relevance.<\/span><\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Search and SEO aren\u2019t going anywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s evolving fast, but one thing is clear:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI is giving searchers more specific results than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So instead of focusing on getting tons of clicks (like many SEOs have been doing for years), it\u2019s time to focus on optimizing websites for our specific ICP (ideal customer profile).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This includes creating content that bridges the gap between what your ICP searches and your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We should be tracking our website\u2019s rankings on Google and Bing. But we should also be tracking the visibility of other places where our company lives on the web, like our social media and listings on other websites that will show our authority and relevance in our industry (aka good backlinks).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI will look at our presence AND positioning on the web as a whole.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI affects SEO in 2 major ways: 1) It changes how users search and how search results are presented 2) It changes how we execute SEO tasks. Everyone is excited about the second, but everyone is worried about the first. This article will primarily focus on how AI is changing SEO\u2026 based on facts we [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[449,508,7],"class_list":["post-10272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ai","tag-ai-seo","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to know how to optimize your business for AI results? AI is changing search and SEO in these 6 major ways (based on facts and stats).\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jacob Statler\"\/>\n\t<meta name=\"keywords\" content=\"ai,ai seo,seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/proranktracker.com\/blog\/how-ai-will-affect-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ProRankTracker Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How AI Will Affect SEO (Based on Real Data)\" \/>\n\t\t<meta property=\"og:description\" content=\"Want to know how to optimize your business for AI results? 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