{"id":10235,"date":"2025-04-28T07:12:43","date_gmt":"2025-04-28T07:12:43","guid":{"rendered":"https:\/\/proranktracker.com\/blog\/?p=10235"},"modified":"2025-04-28T07:25:14","modified_gmt":"2025-04-28T07:25:14","slug":"link-building-reports","status":"publish","type":"post","link":"https:\/\/proranktracker.com\/blog\/link-building-reports\/","title":{"rendered":"How to Create Link Building Reports that Wow Clients"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SEOs spend a ridiculous amount of time (and money) building links to boost rankings and traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how exactly do you know if a new backlink is paying off or not?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attributing SEO gains to any single factor can be nearly impossible if you\u2019re just checking Google Search Console to see if traffic is going up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link building reports give a detailed view of what links you built and the results they generated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet? They help you make smarter SEO decisions and impress your clients or team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, I\u2019ll show you how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#measure-success-of-link-building-campaigns\"><span style=\"font-weight: 400;\">Measure the success of your link building campaigns<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#use-seo-tools-to-track-efforts\"><span style=\"font-weight: 400;\">Use SEO tools to track your efforts<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#vital-metrics\"><span style=\"font-weight: 400;\">Know the vital metrics you need to keep an eye on<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#faq\"><span style=\"font-weight: 400;\">FAQ<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"measure-success-of-link-building-campaigns\"><strong>How to Measure the Success of Your Link Building Campaigns<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The big idea behind a <\/span><span style=\"font-weight: 400;\">report in link building<\/span><span style=\"font-weight: 400;\"> is to paint a picture of your efforts and their impact on your site&#8217;s SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you offer a <\/span><a href=\"https:\/\/www.linksmanagement.com\/\" target=\"_blank\"><span style=\"font-weight: 400;\">backlink producing service<\/span><\/a><span style=\"font-weight: 400;\">, your clients should be able to see a clear difference between the before (your service) and the after (your service\u2019s results).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, simply creating a routine process where you check your links can save you from spammy backlinks. (You know, the kind that tends to attract Google penalties.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To pull this off, you\u2019ll need to look beyond just the number of backlinks built and:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pay more attention to each backlink\u2019s quality by using the right metrics (more on this below).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep in mind that a natural profile will include a mix of nofollow and dofollow links.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include branded, keyword-based, and generic anchor texts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set clear objectives for your <\/span><a href=\"https:\/\/proranktracker.com\/blog\/types-of-seo-ranking-reports\/\"><span style=\"font-weight: 400;\">SEO report<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 this will highlight the goals clearly, making it easier to measure your efforts later.<\/span><\/li>\n<\/ul>\n<p><b>How does this work in real life?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Imagine you\u2019re building links for a roofing company in Arizona. Instead of simply reporting that you got 10 links that come from DR40+ sites, you want to show the bigger picture. This means specifying that you:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Used different natural anchors<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Examples:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Three anchors mentioned your brand name \u2014 e.g., \u201cRoofing Company\u201d;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">One was the exact keyword \u2014 e.g., \u201croofing in Arizona\u201d;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">One anchor was a partial keyword \u2014 e.g., \u201cmaking it hard to choose a roofing company\u201d;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">One was the naked URL \u2014 e.g., \u201croofingcompany.com\u201d;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">And four others were generic anchors \u2014 e.g., \u201cget to know more,\u201d \u201cdon\u2019t overcomplicate the process,\u201d \u201cleaving it to experts,\u201d etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Got some nofollow links too (e.g., seven dofollow and three nofollow)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Received links from <\/span><b>relevant<\/b><span style=\"font-weight: 400;\"> websites with different DRs (e.g., one link came from DR30+, three from DR 40+, three from DR 50+, two from DR 60+, and one from DR 70+);<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But you\u2019ll also want to show the actual SEO results that your backlinks contributed to, like increased traffic and rankings.<\/span><\/p>\n<h2 id=\"use-seo-tools-to-track-efforts\"><strong>Tools You Can Use for Backlink Reporting<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You need more than just your eyes and gut feeling to track the results of your link building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where using the right tools comes in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that there are tons of solutions. Let\u2019s see the most popular options out there.<\/span><\/p>\n<h3><strong>Ahrefs<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10236\" title=\"Ahrefs\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-1030x500.png\" alt=\"Ahrefs\" width=\"1030\" height=\"500\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-1030x500.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-300x146.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-768x372.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-1536x745.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-1500x728.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1-705x342.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image1.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/ahrefs.com\/academy\/how-to-use-ahrefs\/site-explorer\/backlinks\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/ahrefs-alternative\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> is known as a great all-in-one tool for all kinds of SEO needs, but it shines for backlink analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs gives you detailed data into your backlink profile like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of dofollow and nofollow links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DR of backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The specific anchor text you\u2019re getting links from<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The traffic of pages that are linking to you<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you gained and lost each backlink<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, Ahrefs is great for tracking WHAT backlinks you\u2019re getting and the general quality of those backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs\u2019 downside is that its data around traffic, rankings, and DR are estimations \u2014 so it\u2019s not great for measuring the ACTUAL impact on your website\u2019s SEO.\u00a0<\/span><\/p>\n<h3><strong>Semrush<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10237\" title=\"Semrush\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image9-1030x473.png\" alt=\"Semrush\" width=\"1030\" height=\"473\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image9-1030x473.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image9-300x138.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image9-768x352.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image9-705x324.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image9.png 1216w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.semrush.com\/analytics\/backlinks\/overview\/?q=https%3A%2F%2Fwww.apple.com%2F&amp;searchType=domain\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><\/p>\n<p><a href=\"https:\/\/proranktracker.com\/blog\/semrush-position-tracking-alternatives\/\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\"> is another option similar to Ahrefs that can show you a comprehensive overview of your link building efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The functionality is very similar to what you get in Ahrefs. Of course, some features will have different names, but overall, the idea is the same.<\/span><\/p>\n<h3><strong>Google Search Console<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10238\" title=\"Google Search Console\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-1017x1030.png\" alt=\"Google Search Console\" width=\"1017\" height=\"1030\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-1017x1030.png 1017w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-296x300.png 296w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-80x80.png 80w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-768x778.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-1517x1536.png 1517w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-36x36.png 36w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-1481x1500.png 1481w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6-696x705.png 696w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image6.png 1580w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.semrush.com\/blog\/google-search-console-links\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Unlike the other two, the Google Search Console is free and delivered to you by Google itself. This tool shows you all the top-linked pages, linking sites, and anchor texts (with some restrictions).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Google Search Console\u2019s #1 advantage is the accuracy of its data since it directly measures the clicks and impressions your website\u2019s pages get on specific dates. This is invaluable for tracking the impact a backlink is having on your overall traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, it has several limitations compared to the previous solutions. For example, you can\u2019t do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your competitors\u2019 backlink profiles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track new and lost backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detect toxic links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See the domain authority of linking websites<\/span><\/li>\n<\/ul>\n<h3><strong>ProRankTracker<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10239\" title=\"ProRankTracker\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1.png\" alt=\"ProRankTracker\" width=\"1030\" height=\"569\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1-300x166.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1-768x424.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image7-1-705x389.png 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker is an affordable rank tracker that comes with 20+ reports that you can share with clients and even white-label.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives you 100% accurate data on how your rankings change for specific keywords and pages \u2014 across locations and devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is helpful for getting a real-time analysis into the direct impact of your link building efforts (because to get more sales, you need more traffic, and to get more traffic, you need higher rankings).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I recommend pairing your ProRankTracker data with other sources like Google Search Console to get a fully comprehensive view of your SEO results. (Which you can do by building a <\/span><a href=\"https:\/\/proranktracker.com\/blog\/data-studio-rank-tracker\/\"><span style=\"font-weight: 400;\">Looker Studio report.<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h2 id=\"vital-metrics\"><strong>6 Crucial Metrics for Link Building Reporting\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know what software you can use. The next logical question is, what metrics should you focus on when analyzing your link building campaigns?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a couple of things that can affect the value of the links you build.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is why some backlinks have more impact than others. The only way to know which is which is to keep your eyes on the following factors:<\/span><\/p>\n<h3><strong>#1: Domain Rating\/Authority (DR\/DA)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Imagine you have one link from Forbes and another one from randomwebsite.com. Which one do you think will have more value?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, it\u2019s the first one. Why? Because it has a higher domain authority (aka rating) and, therefore, credibility.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10240\" title=\"Domain Rating\/Authority\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-1030x536.png\" alt=\"Domain Rating\/Authority \" width=\"1030\" height=\"536\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-1030x536.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-300x156.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-768x400.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-1536x800.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-1500x781.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5-705x367.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image5.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/ahrefs.com\/backlink-checker\/?input=forbes.com&amp;mode=subdomains\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Domain authority is an estimation of how much search engines trust a particular web page. After all, this is the main metric a lot of <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> professionals use when judging link quality \u2014 about <\/span><a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-measurement-and-reporting\/\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> of them, in fact.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10241\" title=\"Domain Rating\/Authority\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-1030x720.png\" alt=\"Domain Rating\/Authority \" width=\"1030\" height=\"720\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-1030x720.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-300x210.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-768x537.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-1536x1073.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-1500x1048.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1-705x493.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image2-1.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/aira.net\/state-of-link-building\/link-building-measurement-and-reporting\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">AIRA<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s what most people don\u2019t fully realize: It\u2019s a great rule of thumb for measuring the value of a backlink\u2026 BUT shocker: it\u2019s not even a Google metric at all. So this metric can be misleading and shouldn\u2019t be the only metric you\u2019re measuring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you\u2019re an SEO or marketing agency, you have to keep in mind that your backlink reporting has to be a lot more complex to show real ROI.<\/span><\/p>\n<h3><strong>#2: Page Authority<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Page authority is like domain authority, except it is focused on a single page rather than on the entire site. Basically, this metric (<\/span><a href=\"https:\/\/moz.com\/learn\/seo\/page-authority\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">created by Moz<\/span><\/a><span style=\"font-weight: 400;\">) shows how likely a page is to rank well in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important because it gives you a rule of thumb metric to understand the amount of link juice a specific page could pass on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, generally, getting a backlink from a page with a higher page authority is going to be more valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, page authority has the same issue that DA has \u2014 it\u2019s not a real ranking factor that Google uses.<\/span><\/p>\n<h3><strong>#3: Root Domains<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Does your <\/span><span style=\"font-weight: 400;\">backlink reporting<\/span><span style=\"font-weight: 400;\"> show a considerable amount of linking root domains? Well, you\u2019re going to want to mention that in your report. Google loves it when you score many quality linking domains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, remember that a linking domain is not the same as a backlink. You can have 10 links from the same website. But that counts as just one domain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, for example, if CNN links to your article one time and Wikipedia links to your site three times. That means you now have 4 backlinks and 2 root domains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s pretty much impossible to have as many root domains as links. But when you get more high-quality referring domains, it tells Google that people really love your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if all your hundreds of backlinks come from just a couple of domains, that\u2019s just not as valuable and might even be suspicious.<\/span><\/p>\n<h3><strong>#4: Page Relevance<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This \u201cmetric\u201d is even more important than domain authority when doing your <\/span><span style=\"font-weight: 400;\">link building reporting. <\/span><span style=\"font-weight: 400;\">A link from a website that has no topical relevance to yours is a sign of link spam, so Google may entirely disregard that backlink, even if it\u2019s from a high DR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, you want to check that your donor sites (or at least most of them) tick this box.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s take a look at this page on Backlinko that talks about law firm SEO.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10242\" title=\"Page Relevance\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-1030x619.png\" alt=\"Page Relevance\" width=\"1030\" height=\"619\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-1030x619.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-300x180.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-768x462.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-1536x924.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-1500x902.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1-705x424.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image4-1.png 1600w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/backlinko.com\/law-firm-seo\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we look at this page\u2019s backlink profile, we\u2019ll see that most links come from websites that also talk about SEO for law firms. Most of them are from marketing companies, and some are blogs that focus on law marketing tactics. Either way, they are relevant.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10243\" title=\"Page Relevance\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3-1030x802.png\" alt=\"Page Relevance\" width=\"1030\" height=\"802\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3-1030x802.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3-300x234.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3-768x598.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3-1500x1168.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3-705x549.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image3.png 1516w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/ahrefs.com\/backlink-checker\/?input=https%3A%2F%2Fbacklinko.com%2Flaw-firm-seo&amp;mode=exact\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if this Backlinko\u2019s blog on legal SEO got backlinks from a pet or travel blog that mentioned nothing about law or even crime, it would be weird.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something like this isn\u2019t only random for readers but also for search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not to say that you can\u2019t get the occasional links from unrelated sites (as long as they add contextual information).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, suppose a legal news blog linked to the legal SEO article. In this case, a link to the blog post on law firm SEO we\u2019ve seen above would fit pretty well (even though Backlinko is a marketing blog). But anything that looks like a shameless plug is going to feel spammy.<\/span><\/p>\n<h3><strong>#5: Organic Traffic and Engagement Over Time<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When you\u2019re selecting your donor sites, it\u2019s a good idea to analyze the traffic and see whether the website is actually \u201calive.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use tools like Ahrefs to see if the backlinks you\u2019re building are actually from website with traffic (usually the more traffic, the better).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when it comes to the link building report you prepare at the end of the month, make sure you show whether the backlinks you gained resulted in increased traffic to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check this by reviewing your website and its pages&#8217; traffic data in Google Search Console.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for you to get more traffic, you\u2019re going to need the most important SEO reporting metric of them all:<\/span><\/p>\n<h3><strong>#6: Rankings<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your backlink building doesn\u2019t result in increased rankings, you can forget traffic and all the metrics I previously mentioned (although those can be nice to brag about).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many SEOs will make the mistake of manually searching through Google to see where they rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a HUGE waste of time and can be flat-out inaccurate (rankings can vary based on users and locations).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Witty SEOs use an <\/span><a href=\"https:\/\/proranktracker.com\/blog\/accurate-rank-tracker\/\"><span style=\"font-weight: 400;\">accurate rank tracker<\/span><\/a><span style=\"font-weight: 400;\"> to see exactly how their rankings change after new backlinks are built.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to track this is to create a daily ranking report to see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When rankings changed for important keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What keywords were affected<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much the rankings change<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-10244\" title=\"Rankings\" src=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-1030x427.png\" alt=\"Rankings\" width=\"1030\" height=\"427\" srcset=\"https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-1030x427.png 1030w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-300x124.png 300w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-768x318.png 768w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-1536x637.png 1536w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-1500x622.png 1500w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1-705x292.png 705w, https:\/\/proranktracker.com\/blog\/wp-content\/uploads\/2025\/04\/image8-1.png 1848w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pro tip: Reports like these are easily shareable with clients via PDFs, emails, and shareable link reports with <\/span><a href=\"https:\/\/proranktracker.com\/\"><span style=\"font-weight: 400;\">ProRankTracker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you see which pages increased in rankings for specific keywords, you can easily tie your results to traffic (in Google Search Console) and conversions (in Google Analytics).<\/span><\/p>\n<h2 id=\"faq\"><strong>FAQ<\/strong><\/h2>\n<h3><strong>What Is Link Building Reporting?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Link building reporting<\/span><span style=\"font-weight: 400;\"> is simply any activity you take to track and measure the results of your link building efforts. It involves using an SEO tool to measure several metrics and then using the insights gathered to make better SEO decisions.\u00a0<\/span><\/p>\n<h3><strong>Why Do You Need Backlink Reporting?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Backlink reporting<\/span><span style=\"font-weight: 400;\"> is a very important way to see if your (or your client\u2019s) investment in link building is paying off. Plus, it helps you gain insights into which SEO strategies are beneficial for you and which are not.<\/span><\/p>\n<h3><strong>What Metrics Should Your Link Building Report Include?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">link building report<\/span><span style=\"font-weight: 400;\"> should show metrics like the total number of links built, domain rating\/authority, and referral traffic. But it should also show the results of your backlinks with traffic and keyword ranking increases.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to create easy-to-share SEO reports that\u2019ll help you pinpoint how new backlinks impact your rankings and ROI?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ProRankTracker gives you a ton of reporting options that\u2019l help you impress clients with professionalism and accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get started today with a <\/span><a href=\"https:\/\/proranktracker.com\/features\"><span style=\"font-weight: 400;\">14-day ProRankTracker free trial<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEOs spend a ridiculous amount of time (and money) building links to boost rankings and traffic. But how exactly do you know if a new backlink is paying off or not? Attributing SEO gains to any single factor can be nearly impossible if you\u2019re just checking Google Search Console to see if traffic is going [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[510,436,476,275],"class_list":["post-10235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-link-building","tag-reporting","tag-seo-report","tag-seo-reporting"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to prove the ROI of your link building efforts to clients? 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