Why you should take SEO Price-Per-Keyword into account
Today we are going to discuss the elusive and rarely used price-per-keyword parameter that you might want to factor in your monthly SEO services. This parameter is the most relevant of them all as far as price is concerned, and yet very few mention it at all, if ever… even though it relates to the MAIN reason you would need a SERP tracker, and that is tracking keywords ranking on search engine results pages. Acknowledging this parameter will help you decide more lucidly when you shop for a SERP tracker and allow you to better plan any future business expansion.
What is Price Per Keyword?
Put simply, SEO price-per-keyword (PPK) is the cost of tracking a keyword in your chosen rank tracker. Most tools charge based on how many keywords you track, meaning that tools with a higher PPK will cost more money overall. It’s important to understand that all rank trackers charge differently for their services—some may offer one flat monthly fee while others may have tiered pricing structures, SEO pricing models, or other more complex plans. This means that it’s essential to do your research before settling on any one tool; after all, if you don’t know what you’re being charged for each keyword, then you could end up paying far more than necessary!
If you sampled the market even a bit, you noticed that every SERP tracking tool offers their own unique keyword quota that they can track for you at all times for a monthly fee. To get the PPK, you simply need to divide the monthly fee by the number of keywords tracked. For example, if a service asks for $100 per month and the keyword quota is 1,000 keywords, then the price per keyword will be $0.10. That’s actually the standard these days for the “big” well-known tools (and just plain expensive, but that’s for another article).
We actually did an article about this a while back where I broke down and compared all the major SERP trackers by their price-per-keyword parameters, so be sure to check that out if you haven’t already. There are lots of great tips in there about choosing the right SERP tracker in general:
|Average monthly price per keyword|
|Advanced Web Ranking||$0.1|
What Counts as a Keyword?
Now we need to look at what counts as a keyword – most often it’s a keyword + URL + organic search engine combo, but several tools out there calculate it differently, so take note. To give you an example of the most common way to count keywords – “Gentleman’s monocles” for the URL “monoclesareus.com” tracked on google.com will count as one. This becomes crucial, as we need to consider volume necessity – the total number of keywords your combined campaigns require for you to track on all needed fronts. As a general rule of thumb, always plan to track more keywords than you think by at least 20% (and that’s a conservative estimate). Even the most modest campaigns that focus on local SEO regularly require a quota of as much as 100 keywords to get the most accurate results. What more if you’re running digital marketing and focusing on ecommerce SEO?
Read more about that here:
Breaking Down The Cost
How much does SEO cost when it comes to monitoring keyword ranking?. Let’s say you currently work on four modest campaigns, which means you would need to look for a keyword quota of 500 keywords. In this case, $0.05 PPK vs. $0.10 PPK makes a whole lot of difference in the long run, especially if you consider the future and the possibility your clients suddenly want to expand. The sudden price bump can be unpleasant to say the least. If you are planning to grow as a business, PPK is very relevant.
The number of URLs that can be tracked in a plan can make things tricky, although we (along with a few other SERP trackers) don’t limit the number of URLs that can be tracked. Others provide a handsome amount of keywords while restricting your number of URLs, which can end up being very limiting depending on what sort of SEO campaign you’re running.
You need to determine the best per-keyword value that’s represented by the PPK parameter, and this is subjective to your search engine optimization needs. For that, we need to see the included features for a certain PPK, and we need to know whether those features are essential, rarely used, or redundant in your case. Some tools bloat up on features for a bigger price—features which, in most cases, you don’t even need. For example, let’s take an SEO audit, which you need to do only occasionally – does it really make sense for you to be paying monthly for a relatively rarely used feature, or does it makes more sense to locate a free tool which can do it for you, or simply pay per audit whenever you need one?
Examine the number of white label reports you can generate. The best services will offer unlimited reports, as that makes the most sense for the average SERP tracker user. Let’s say you generated the wrong report by accident… you don’t want the report counter to be affected. Also, depending on what client you’re working for, you might need to send reports to a team of people and not just a single individual.
Lastly for this article, but not least, is the number of updates on demand. How many times a day will your rank tracker check your ranks to give you a fresh picture? Rank updates use the full resources of the respected system to check for all your current keyword positions in real time. The market standard for this is once every 24 hours, however there are tools (PRT included) that can offer updates on demand. These tools can check your positions more than once in 24 hours, giving you several times the value for possibly the same price. Getting updated, fresh data several times a day can be a great advantage for a fast-paced hard-hitting SEO strategy that would benefit from knowing immediate signals and queues. This feature can be an amazing strategical gauge for the right type of SEO plan.
How to Determine the Right SEO Price-Per-Keyword When Choosing a Rank Tracking Tool
SEO can be a daunting task. Aside from link building and thorough keyword research, you also need to consider the cost of tools you’re using. Things are a bit more challenging for SEO companies and SEO professionals looking to identify the optimal keywords for their unique industry niche. As such, choosing a reliable rank-tracking tool is essential in accurately gauging your website’s performance and improving your online presence.
With countless options available in the market, understanding the price-per-keyword plans of each tool is a critical factor in selecting an SEO solution that is not only competitively priced but also aligns with your SEO agency and goals.
- Understand Your Keyword Needs
The first and arguably most important step in determining the right price-per-keyword is a thorough understanding of your organization’s keyword requirements. Conduct extensive research on your target audience, competitors, and industry to compile a preliminary list of high-priority keywords. You want to ensure that the rank tracking tool you choose offers adequate keyword tracking for your specific needs while remaining cost-effective. Moreover, you should also consider the prospect of growth and expansion, and how that might influence your keyword requirements in the future.
- Evaluate the Pricing Models
When comparing SEO solutions, it is crucial to understand the different pricing models in place. Some providers offer unlimited keyword tracking under a fixed monthly subscription, while others charge on a per-keyword basis. Take the time to analyze the available options and the extent of the features offered within each package. For instance, a rank tracking tool with API access, robust competitor analysis, distribution of search volumes, and multiple search engines tracked may warrant a slightly higher price point.
- Look for Plans with Flexibility
It’s always best to select a rank tracking tool that offers a degree of flexibility with its pricing plans. Staying within a rigid pricing model might prevent you from expanding your keyword list or utilizing new and advanced features in the ever-evolving world of SEO. Opt for a provider that allows you to seamlessly scale your subscription level, whether it’s adding new keywords or upgrading to a more powerful plan with advanced features.
- Additional Features and Integration Capabilities
Price-per-keyword isn’t the only factor to consider when choosing an SEO rank tracking tool. Be on the lookout for additional features and integration capabilities that can improve the effectiveness of your SEO efforts. For example, a rank tracking tool that integrates with your website’s analytics platform or has comprehensive reporting options can help streamline your workflow and provide valuable insights. While these extra features might come at a higher price, they can often be invaluable to enhancing your SEO strategy.
- Seek Reviews and Recommendations
Lastly, you can’t underestimate the power of reviews and recommendations in finding the right rank tracking tool. Consult fellow SEO specialists, agencies, and online review platforms to gather insights on the experiences others have had with specific solutions in terms of price-per-keyword and overall satisfaction. This can help you identify the best options to consider, as well as providers to avoid.
ProRankTracker – Affordable SEO Price-Per-Keyword Tracking
That’s about it. As for us, as I’ve mentioned PRT offers you up to 3 updates on demand, unlimited reports, and we currently have the BEST price per keyword on the market. When it comes to SEO costs, We have one of the biggest keyword quotas on the market today. We can manage all that by being strictly SEO goal oriented without including bloated and rarely used features in our tool – just fresh, ACCURATE ranks and crisp, easy to read reports for you and your clients!
Give us a try today! It’s FREE!