Why you should take Price-Per-Keyword into account
ProRankTracker Blog
  • Blog Home
  • ProRankTracker
  • Features
  • Reports
  • Plans & Pricing
  • Menu Menu
02H30458

Why you should take Price-Per-Keyword into account

September 19, 2016/in Articles/by ProRankTracker.com

Today we are going to discuss the elusive and rarely used price-per-keyword parameter. This parameter is the most relevant of them all as far as price is concerned, and yet very few mention it at all, if ever… even though it relates to the MAIN reason you would need a SERP tracker, and that is tracking keywords on search engines. Acknowledging this parameter will help you decide more lucidly when you shop for a SERP tracker and allow you to better plan any future business expansion. If you sampled the market even a bit, you noticed that every SERP tracking tool offers their own unique keyword quota that they can track for you at all times for a monthly fee. To get the PPK, you simply need to divide the monthly fee by the number of keywords tracked. For example, if a service asks for $100 per month and the keyword quota is 1,000 keywords, then the price per keyword will be $0.10. That’s actually the standard these days for the “big” well-known tools (and just plain expensive, but that’s for another article).

We actually did an article about this a while back where I broke down and compared all the major SERP trackers by their price-per-keyword parameters, so be sure to check that out if you haven’t already. There are lots of great tips in there about choosing the right SERP tracker in general:

How to choose the right Rank tracking tool for your SEO agency

Average monthly price per keyword
ProRankTracker $0.04
RankTrackr $0.08
Siteoscope $0.08
Authority Labs $0.1
MOZ $0.11
SERPs $0.1
SerpBook $0.08
Rank Ranger $0.1
Advanced Web Ranking $0.1
SEM Rush $0.1

Now we need to look at what counts as a keyword – most often it’s a keyword + URL + search engine combo, but several tools out there calculate it differently, so take note. To give you an example of the most common way to count keywords – “Gentleman’s monocles” for the URL “monoclesareus.com” tracked on google.com will count as one. This becomes crucial, as we need to consider volume necessity – the total number of keywords your combined campaigns require for you to track on all needed fronts. As a general rule of thumb, always plan to track more keywords than you think by at least 20% (and that’s a conservative estimate). Even the most modest campaigns regularly require a quota of as much as 100 keywords to get the most accurate results.

Read more about that here:

Why you simply can’t do SEO without a SERP tracker

The SERP tracking basics for every SEO campaign

So, let’s say you currently work on four modest campaigns, which means you would need to look for a keyword quota of 500 keywords. In this case, $0.05 PPK vs. $0.10 PPK makes a whole lot of difference in the long run, especially if you consider the future and the possibility your clients suddenly want to expand. The sudden price bump can be unpleasant to say the least. If you are planning to grow as a business, PPK is very relevant.

1avsz9

The booming monocle market might require a hefty keyword quota

The number of URLs that can be tracked in a plan can make things tricky, although we (along with a few other SERP trackers) don’t limit the number of URLs that can be tracked. Others provide a handsome amount of keywords while restricting your number of URLs, which can end up being very limiting depending on what sort of SEO campaign you’re running.

You need to determine the best per-keyword value that’s represented by the PPK parameter, and this is subjective to your SEO needs. For that, we need to see the included features for a certain PPK, and we need to know whether those features are essential, rarely used, or redundant in your case. Some tools bloat up on features for a bigger price—features which, in most cases, you don’t even need. For example, let’s take an SEO audit, which you need to do only occasionally – does it really make sense for you to be paying monthly for a relatively rarely used feature, or does it makes more sense to locate a free tool which can do it for you, or simply pay per audit whenever you need one?

Examine the number of white label reports you can generate. The best services will offer unlimited reports, as that makes the most sense for the average SERP tracker user. Let’s say you generated the wrong report by accident… you don’t want the report counter to be affected. Also, depending on what client you’re working for, you might need to send reports to a team of people and not just a single individual.

Lastly for this article, but not least, is the number of updates on demand. How many times a day will your rank tracker check your ranks to give you a fresh picture? Rank updates use the full resources of the respected system to check for all your current keyword positions in real time. The market standard for this is once every 24 hours, however there are tools (PRT included) that can offer updates on demand. These tools can check your positions more than once in 24 hours, giving you several times the value for possibly the same price. Getting updated, fresh data several times a day can be a great advantage for a fast-paced hard-hitting SEO strategy that would benefit from knowing immediate signals and queues. This feature can be an amazing strategical gauge for the right type of SEO plan.

That’s about it. As for us, as I’ve mentioned PRT offers you up to 3 updates on demand, unlimited reports, and we currently have the BEST price per keyword on the market. We have one of the biggest keyword quotas on the market today. We can manage all that by being strictly SEO goal oriented without including bloated and rarely used features in our tool – just fresh, ACCURATE ranks and crisp, easy to read reports for you and your clients! Give us a try today!

 

Tags: Google ranks, How-to, Organic SEO, Organic traffic, paid seo tool, paid serp tracker, pro rank tracker, proranktracker, Rank tracker, Rank tracker comparison, Rank tracker price, Rank Tracking, SEO, SEO advice, seo expert, SEO guide, SEO Rank, SEO Rank Tracking, SEO Ranking, SEO tool, seo tool comparison, SEO tool price, SERP, SERP Rank, SERP Rank Tracking, SERP Ranking, SERP tracker, SERP tracker comparison, SERP tracker price, upgraded account
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://proranktracker.com/blog/wp-content/uploads/2016/09/02H30458.jpg 933 1400 ProRankTracker.com https://proranktracker.com/blog/wp-content/uploads/2020/11/prt-blog-1-1.png ProRankTracker.com2016-09-19 18:27:312017-06-13 08:26:21Why you should take Price-Per-Keyword into account
You might also like
03D05724 Reverse-engineer search and discover your hidden organic traffic
03A10788b The Ideal Solution for SERP Tracker Beginners and New Users
02H66165 Migrating to a new SERP tracker: The best solutions to importing and exporting your ranking data
Web directories 24 Best Web Directories for SEO (That Still Have Value in 2021)
Depositphotos 12302447 l 2015 Google is hiding ranks from you, time to get them back!
keys The Keyword Suggestion Tool – The ideal tool for SEO beginners and experts alike
ISS 3560 02224b 21 Sweet Video Marketing Stats for 2019 (+ How to Track your Videos on Google and YouTube)
ISS 17053 00057b How to sell SEO services using Pro Rank Tracker

Welcome to

ProRankTracker's Blog!

ProRankTracker is a Highly specialized SEO rank tracking & reporting solution for SEO Agencies and Professionals

Haven't tried ProRankTracker yet?
Try for Free

Sections

  • Announcements
  • Articles
  • Localized Tutorials

Search the blog

Popular
  • SEO Techniques20 Advanced SEO Techniques to Dominate Your Rankings in...April 5, 2021 - 10:18 am
  • 03A10000bAll the rank tracking types you will need for SEO in 20...November 9, 2017 - 6:37 pm
  • Depositphotos 31216585 l 20155 amazing things you can do with PRT’s Ranking Discovery...May 3, 2017 - 5:20 pm
  • Depositphotos 30142467 originalYou can now see Google keyword search volume with PRT!October 19, 2016 - 5:56 pm
  • admin ajaxWhy Google’s latest change is another nail in the coffin...November 27, 2017 - 6:01 pm
  • ISS 2663 04467 e1507487710425PRT’s SnackTrack and Local Finder: The ideal tools for...October 16, 2017 - 10:38 am
  • 02F45530sWhy knowing your mobile ranks is now more important than...February 9, 2017 - 3:34 pm
  • discover keywordsHow to Find Keywords That Generate REAL RevenueApril 22, 2022 - 5:00 pm
  • 03B57109Manage your SEO campaigns like never before with PRT’s...February 6, 2018 - 8:58 pm
  • bing rank trackingIs Bing Rank Tracking Worth It? Yes! Here’s WhyFebruary 19, 2022 - 10:43 pm
  • ISS 2488 03215b 1PRT’s tactical Notifications Tool: Level up your SEO ...May 25, 2017 - 7:38 pm
  • 02G63123The Amazing Value of White Label Solutions for SEOsFebruary 23, 2017 - 7:24 pm
  • ISS 17697 03249bWhat Google isn’t telling us about their current (and...August 6, 2018 - 12:22 pm
  • GOOGLE EYE2SERP tracking in a post-privacy world: How Google knows...April 11, 2018 - 8:16 pm
  • AIRPORTGoogle airport ranks and the new levels of local SEO rank...April 30, 2018 - 10:00 pm
Recent
  • daily rank trackingWhy You Need Daily Rank TrackingMay 23, 2022 - 7:58 am
  • 7 Reasons Why Your Business Needs SEO7 Reasons Why Your Business Needs SEOMay 17, 2022 - 10:00 am
  • video rank trackingHow to Get Started With Video Rank TrackingMay 16, 2022 - 10:40 am
  • Supercharge your business with the Google Map PackUltimate Guide To Superpower Your Business With Google Map...May 14, 2022 - 10:00 am
  • 5 Search Platforms You Can Use With Pro Rank Tracker5 Search Platforms You Can Use With Pro Rank TrackerMay 9, 2022 - 9:26 am
  • The 12 SEO Standards Every SERP Tracker NeedsMay 2, 2022 - 6:29 pm
  • discover keywordsHow to Find Keywords That Generate REAL RevenueApril 22, 2022 - 5:00 pm
  • Do I Need An SEO Agency Your Checklist for Choosing the Best SEO AgencyDo I Need An SEO Agency? Your Checklist for the Best SEO...April 18, 2022 - 8:24 am
  • 7 Ways Yelp Listings Affect SEO7 Ways Yelp Listings Affect SEOApril 18, 2022 - 7:26 am
  • SEO basicsSEO Basics 101: What Keywords Should You Target?April 15, 2022 - 4:32 pm
  • 7 Ways to Maximize Your Google My Business Reviews7 Ways to Maximize Your Google Business Profile ReviewsApril 14, 2022 - 12:54 pm
  • 10 Reasons You Need to Sign up for Pro Rank Tracker Now10 Reasons You Need to Sign-up for Pro Rank Tracker NowApril 14, 2022 - 12:21 pm
  • best rank trackers5 Best Rank Trackers: Which One is Best For You?April 7, 2022 - 10:01 am
  • importance of tracking serpsThe True Importance of Tracking SERPs: Why You Can’t Ignore...April 1, 2022 - 4:42 pm
  • cheapest rank trackerWhat’s The Best Cheap Rank Tracker? PRT!March 28, 2022 - 11:42 pm

Tags

extra value global rank google.com rank Google ranks how to find my google rank keyword Local SEO Rank Local SEO Ranking mobile mobile SEO Organic SEO Organic traffic paid seo tool paid serp tracker pro rank tracker proranktracker ranking discovery ranking reports Rank tracker Rank Tracking SEO SEO advice seo basic seo basics seo essentials seo expert SEO guide SEO Hacks SEO method SEO Rank SEO Ranking SEO Rank Tracking SEO secret SEO tip SEO tool SEO tool price SERP SERP Rank SERP Ranking SERP Ranking Google ranks SERP Ranking How-to SERP Rank Tracking SERP tracker SERP tracker price what is my google rank

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
Copyright © 2022. Pro Rank Tracker
Fantastic search engines and where to find them exotic blog 02F20778 How Google’s most recent Penguin update will affect your SERP tracker
Scroll to top