Why Tracking Mobile Rankings Is More Important Than Ever!
ProRankTracker Blog
  • Blog Home
  • ProRankTracker
  • Features
  • Reports
  • Plans & Pricing
  • Menu Menu
Why Tracking Mobile Rankings Is More Important Than Ever!

Why Tracking Mobile Rankings Is More Important Than Ever!

February 9, 2017/in Announcements, Articles/by ProRankTracker.com

Why Tracking Mobile Rankings is Now More Important Than Ever Before! (+ 5 Tips on Improving Mobile Visibility)

I’ve mentioned on numerous occasions how important it is to know your mobile ranks, but for 2017 it goes beyond important – if you care about SEO at all and what the future holds for your website, knowing mobile ranks is now officially mandatory for any and all websites as Google has launched its Mobile-First Indexing.

Google will primarily be crawling the mobile version of a website to learn how it should be indexed in search. What this means is Google will start to determine the overall organic rank of a website based on the mobile version of the website. In a nutshell, mobile ranks are now officially more important if you want to optimize for the biggest search engine on the planet. Having a good mobile rank will affect your overall organic rank, and if you rank well on mobile, you will also rank well for desktop searches. This also means that if your website has top-notch desktop SEO but lacks any mobile optimization, your desktop ranks might be affected!

If you’re new to all this, you should know that mobile ranks are different than desktop ranks because Google personalizes search results differently for searches done through mobile devices. For starters, mobile SERPs are always GPS targeted and influenced by where the person is physically located when he does the search. Mobile ranks are in fact “local ranks” that have gone through additional search personalization suited for mobile users. To track mobile rankings of your website accurately, you need to use a SERP tracker and choose a location for the rank.

This allows Google to give us higher-quality and more relevant search results. For example, a person who searches his smartphone in Paris for “Chinese restaurant” will get different results than a person who searches for the same keyword from London. They will both get results for proper Chinese restaurants in their vicinity, instead of irrelevant Chinese restaurants they can’t even get to. Needless to say, the Chinese restaurants that did their mobile SEO properly and monitor their mobile keyword rankings will be ranked in the top results and consequently drive highly relevant traffic to their websites.

 

Woman with coffee and phone on hand

Woman with coffee and phone on hand

Is Tracking Mobile Rankings Worth It?

In today’s digital age, where smartphones and tablets are ubiquitous, it’s no secret that mobile searches are on the rise. In fact, mobile searches now make up more than half of all web searches, and this trend is only going to continue. This is why it is more important than ever for businesses to know their mobile ranks.

So, why is knowing your mobile ranks so critical? Here are a few reasons:

1. Mobile-first indexing

In 2018, Google switched to mobile-first indexing, which means that Google now primarily uses the mobile version of a website’s content for indexing and ranking. This means that if your website is not mobile-friendly, it will be penalized in mobile search results. Therefore, it is essential to ensure that your website is mobile-friendly and optimized for mobile devices to maintain and improve your mobile rankings.

2. Mobile user experience

Mobile users have a different set of expectations when it comes to the user experience than desktop users. They want quick and easy access to information, with minimal scrolling and zooming. If your website is not optimized for mobile devices, users are likely to leave quickly and choose another website that provides a better user experience. This can lead to a high bounce rate and negatively impact your mobile rankings.

3. Local search

Mobile searchers are often looking for local information, such as a nearby restaurant or store. Google’s local search algorithm uses mobile signals such as GPS and user location to provide users with relevant results based on their location. Therefore, if your website is not optimized for local search and mobile devices, you may not show up in local search results, which can result in a loss of potential customers. Using target keywords relevant to the search area is also recommended.

4. Voice search

Voice search is becoming increasingly popular, with more and more people using voice assistants like Siri and Alexa to search for information. Voice search queries tend to be longer and more conversational than text-based queries, and they often include local search intent. If your website is not optimized for voice search, you may miss out on potential traffic and lose valuable leads.

5. Mobile optimization is a ranking factor

Google has made it clear that mobile optimization is a ranking factor. Websites that are optimized for mobile devices are more likely to rank higher in mobile search results. Google also provides a Mobile-Friendly Test tool that allows you to check whether your website is mobile-friendly or not. And for best results, use a mobile rank tracking tool like ProRankTracker to get the most accurate data.

In conclusion, knowing your mobile ranks is more critical than ever before. Mobile-first indexing, mobile user experience, local search, voice search, and mobile optimization as a ranking factor all emphasize the importance of having a mobile-friendly website. If you want to maintain and improve your mobile rankings, you need to prioritize mobile optimization and ensure that your website is optimized for mobile devices.

 

Tracking mobile rankings is vital in any SEO strategy

Tracking mobile rankings is vital in any SEO strategy

Tips To Improve Website Mobile Ranking

Here are just some of the things that can improve your mobile ranking with Google and make your website mobile-friendly:

  1. Responsive, dynamic serving, or separate-site configuration (the most basic requirement) – Is your site even viewable through mobile? The mobile version/configuration should be as similar as possible to the desktop version with the same content, links, and mark-up. Sometimes people will make the mistake of making the mobile version with less or poorer content (although there are some rare cases that it actually makes more sense).
    • Responsive Design means pages and elements that adjust to the user’s screen instead of a single version with fixed measurements. Responsive Design is Google’s preference.
    • Dynamic Serving means the same URL will be viewed differently depending on the type of device it is viewed from, and the design will be different accordingly.
    • Separate Site means you have a separate URL for the mobile version of the main website, usually looking something like this: m.yourwebsite.com. If not done correctly, this can cause indexing issues with Google, so read up on it if you go with that approach.
  2. AMP protocol (Accelerated Mobile Pages) – This is a protocol to make web pages load very fast on mobile devices. AMPs load about 4 times faster than non AMPs and use considerably less data than normal pages. Google favors websites with AMPs.
  3. Finger-friendly design – Is the website designed for touch screens as well as a mouse? An example of a bad design choice in that regard would be tightly grouped elements, making it hard for a finger to tap accurately.
  4. Flash Elements – Mobile devices favor Java and HTML5, and many smartphones can’t see flash elements at all. Even YouTube defaulted to HTML5 back in 2015.
  5. Local SEO – Mobile search is always geo-targeted, so a well-optimized site for local search will also be a benefit for mobile ranks.

And the list goes on. You’re free to look it up further, as the internet is full of useful mobile SEO tips.

 

Businessman with Mobile

Businessman with Mobile

 

There’s also a much more obvious logical reasoning behind the importance of mobile ranks, and it’s something I talk about often in my posts – mobile is destroying PC in the contest of popularity. There are far more mobile devices than desktops, and the total Internet browsing done via mobile devices surpassed desktop browsing for the first time a few months ago. Mobile devices are becoming cheaper and cheaper, and they are far more available than an expensive desktop computer that not everyone needs or can afford.

The statistics have shown several years in a row that most Internet searches on Google are done through mobile devices, a figure that grows every year and is sure to keep growing. It’s pretty old news saying mobile is the future, but I’ll say it again – it simply is, and one can’t ignore their mobile rank under any excuse anymore. And since Google is the one setting the pace in the search engine market, it’s only reasonable to assume the other search engines (be it Bing, Yahoo!, YouTube or Amazon) will follow suit in the same direction and go for a mobile-first approach. Learning about this information, we know that you fully understand the importance of tracking mobile rankings. BUT we’re not saying that you should be less vigilant about your desktop SEO strategy as both mobile and desktop rankings are important for your website’s success.

If your website isn’t mobile friendly, it’s time to get on board the mobile train before your website ranks get stranded in some godforsaken ghost town outside top100 country. For starters, get to know your real mobile rank with PRT – the most accurate mobile rank tracker you can get your hands on. It is the most basic indicator of whether your mobile optimization is working or not!

Start using a rank tracker tool today (if you haven’t already). Try ProRankTracker for FREE!

Tags: Google ranks, google.com rank, how to find my google rank, How-to, increasing organic traffic, increasing traffic, local google rank, local ranks, Local SEO Rank, Local SEO Ranking, mobile, mobile google rank, mobile ranks, mobile SEO, Mobile SERP, Organic SEO, Organic traffic, paid seo tool, paid serp tracker, personalization, pro rank tracker, proranktracker, Rank on Mobile, Rank tracker, Rank Tracking, ranking discovery, ranking reports, RankTracker, SEO, SEO advice, seo basic, seo basics, seo essentials, seo expert, SEO guide, SEO Hacks, SEO method, seo mistake, seo principle, SEO Professional, SEO Rank, SEO Rank on iPhone, SEO Rank on Mobile, SEO Rank Tracking, SEO Ranking, SEO secret, SEO Strategy, SEO tip, seo tips, SEO tool, SERP, SERP on Mobile, SERP Rank, SERP Rank Tracking, SERP Ranking, SERP Ranking Google ranks, SERP Ranking How-to, SERP tracker, SERP tracker global rank, SERP tracker Google ranks, upgraded account google personalization, what is my google rank global rank
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://proranktracker.com/blog/wp-content/uploads/2017/02/02F45530s.jpg 320 320 ProRankTracker.com https://proranktracker.com/blog/wp-content/uploads/2020/11/prt-blog-1-1.png ProRankTracker.com2017-02-09 15:34:172023-06-05 15:43:51Why Tracking Mobile Rankings Is More Important Than Ever!
You might also like
What Is Rank Tracking Software What Is Rank Tracking Software?
ISS 12137 02374b The 7 Rank Tracker SERP Features NecessaryFor SEO Experts
video rank tracking Video Rank Tracker: How to Check Your Video Ranks on Google
03A10788b The Best SERP Tracker Tool For Beginners And New Users
5 amazing things you can do with PRTs Ranking Discovery tool 5 Amazing Things You Can Do With PRT’s Keyword Discovery Tools
Instant Rank Checker What Page Am I on Google Instant Rank Checker: What Page Am I on Google?
cheapest rank tracker 3 Cheap Rank Trackers that Scale with Your Budget
ISS 7018 12578b Webpage Loading Speed Insights from Google

Welcome to

ProRankTracker's Blog!

ProRankTracker is a Highly specialized SEO rank tracking & reporting solution for SEO Agencies and Professionals

Haven't tried ProRankTracker yet?
Try for Free

Sections

  • Announcements
  • Articles
  • Localized Tutorials

Search the blog

Popular
  • SEO Techniques20 Advanced SEO Techniques to Dominate Your Rankings in...April 5, 2021 - 10:18 am
  • 03A10000bAll the rank tracking types you will need for SEO in 20...November 9, 2017 - 6:37 pm
  • 5 amazing things you can do with PRTs Ranking Discovery tool5 Amazing Things You Can Do With PRT’s Keyword Discovery...May 3, 2017 - 5:20 pm
  • Depositphotos 30142467 originalYou can now see Google keyword search volume with PRT!October 19, 2016 - 5:56 pm
  • admin ajaxWhy Google’s latest change is another nail in the coffin...November 27, 2017 - 6:01 pm
  • ISS 2663 04467 e1507487710425PRT’s SnackTrack and Local Finder for Google Snack Pack:...October 16, 2017 - 10:38 am
  • Why Tracking Mobile Rankings Is More Important Than Ever!Why Tracking Mobile Rankings Is More Important Than Eve...February 9, 2017 - 3:34 pm
  • discover keywordsHow to Find Keywords That Generate REAL RevenueApril 22, 2022 - 5:00 pm
  • 03B57109Manage SEO efforts and campaigns like never before with...February 6, 2018 - 8:58 pm
  • bing rank trackingBing Rank Tracker: How to Check Your Bing Keyword RanksFebruary 19, 2022 - 10:43 pm
  • ISS 2488 03215b 1PRT’s SERP Notifications Tool: Level Up Your SEO Stra...May 25, 2017 - 7:38 pm
  • The Amazing Value of a White Label Software Solution for SEOThe Amazing Value of a White Label Software Solution for...February 23, 2017 - 7:24 pm
  • ISS 17697 03249bWhat Google isn’t telling us about their current (and...August 6, 2018 - 12:22 pm
  • GOOGLE EYE2SERP tracking in a post-privacy world: How Google knows...April 11, 2018 - 8:16 pm
  • AIRPORTGoogle airport ranks and the new levels of local SEO rank...April 30, 2018 - 10:00 pm
Recent
  • content refresh for seoHow to Track & Do Content Refreshes for SEOOctober 3, 2023 - 8:02 pm
  • cheapest rank tracker3 Cheap Rank Trackers that Scale with Your BudgetOctober 1, 2023 - 11:42 pm
  • 12 Ways On How to Dominate Google Search Results12 Ways On How to Dominate Google Search ResultsOctober 1, 2023 - 8:00 am
  • 10 Tips On How to Increase Direct Traffic Effectively10 Tips On How to Increase Direct Traffic Effectively |...September 26, 2023 - 8:00 am
  • Zero Budget Blogging How to Advertise Blog for FreeZero Budget Blogging: How to Advertise Blog for FreeSeptember 18, 2023 - 8:00 am
  • Site Structure for SEO A Blueprint for Better RankingsSite Structure for SEO: A Blueprint for Better RankingsSeptember 10, 2023 - 8:00 am
  • google maps rank trackerGoogle Maps Rank Tracker: How to Check Local RankingsSeptember 4, 2023 - 2:47 pm
  • check website rankingHow to Check Your Website Ranking (and Improve It) FastSeptember 3, 2023 - 3:07 pm
  • Boost Your Traffic How to Increase Click Through RateBoost Your Traffic: How to Increase Click-Through RateSeptember 1, 2023 - 8:00 am
  • Climbing the Ranks How to Get on Google's First PageClimbing the Ranks: How to Get on Google’s First ...August 31, 2023 - 8:00 am
  • Buying SEO Smart Investment or Risky BusinessBuying SEO: Smart Investment or Risky Business?August 21, 2023 - 8:00 am
  • Dwell Time Analysis Boost Your Site's SEO PerformanceDwell Time Analysis: Boost Your Site’s SEO Perfor...August 10, 2023 - 8:00 am
  • automated seo reportsHow to Set Up Automated SEO ReportsAugust 2, 2023 - 6:16 pm
  • Uncovering the Truth Is Domain Authority a Ranking FactorUncovering the Truth: Is Domain Authority a Ranking Fac...August 1, 2023 - 8:00 am
  • What Should You Avoid When Developing A Search optimized WebsiteWhat Should You Avoid When Developing A Search-optimized...July 26, 2023 - 8:00 am

Tags

extra value global rank google.com rank Google ranks how to find my google rank keyword Local SEO Rank Local SEO Ranking mobile mobile SEO Organic SEO Organic traffic paid seo tool paid serp tracker pro rank tracker proranktracker ranking discovery ranking reports Rank tracker Rank Tracking SEO SEO advice seo basic seo basics seo essentials seo expert SEO guide SEO Hacks SEO method SEO Rank SEO Ranking SEO Rank Tracking SEO secret SEO tip SEO tool SEO tool price SERP SERP Rank SERP Ranking SERP Ranking Google ranks SERP Ranking How-to SERP Rank Tracking SERP tracker SERP tracker price what is my google rank

Archives

  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
Copyright © 2022. Pro Rank Tracker
SERPQuiz Special: How much do you know about search engine ranks? create own memes 1 The Amazing Value of a White Label Software Solution for SEO The Amazing Value of a White Label Software Solution for SEO
Scroll to top