The SEO ranking data your SERP tracker must show you in 2018

A data table is the most important organizational property of a rank tracker. It adds visual structure to all the ranking data, and it shows you what you work so hard to achieve – your SEO progress and conquest of the SERP. It needs to be easy to read, look visually pleasant (preferably with a minimalist design), have a good signal-to-noise ratio, and most importantly, it needs to show you ALL the relevant data about a rank required by 2018’s industry standards. As we discussed many times in our blog, a rank is more than just a position on the SERP: it is a complex, ever-changing element that is influenced by a ton of different factors (tens of thousands in fact, if you count the different Google localization factors at play). Today, we will break down the important data elements you need to know regarding a rank that needs to be included in a proper ranking data table. (As usual, we will be addressing PRT in this example, but this will also provide insight into SEO regardless of what tool you use.)

PRT’s data table can show 20 data columns, all giving you the pure SEO insight you need to know about your organic rank. Best of all, PRT’s data table is dynamic, meaning you can fully customize which columns are shown and how it is sorted.

This is what PRT’s basic data tables look like:

In the example above, you can see the tables are customized to show 9 different data columns, one sorted by descending rank and the other by ascending.


The term is the keyword being tracked and the main target for SEO. Tracking the right keywords is one of the keys to success, and coming up with keywords isn’t always easy. Luckily, PRT has a complimentary tool that comes built into our rank tracker: the Keyword Suggestion Tool.

The Keyword Suggestion Tool – The ideal tool for SEO beginners and experts alike

Unlike other keyword generators on the market that generate keywords arbitrarily, PRT’s algorithm will generate value keywords that have actual search volume behind them.

Term combination

This column shows which search engine is being tracked, including location, language and device type, all in the same column. This is done mainly to save space and show more data in a single column for users who are already familiar with rank tracking nuances. However, as you will see below, each of the four elements it shows (S.E., location, language and device) can also be presented in its own separate column. One term combination is worth one rank tracking credit from your total quota.


Type indicates the rank-tracking type being done. Although there are hundreds of thousands of conditions that will influence a rank, they can all be categorized under 7 main types of rank tracking:

  • Organic (country-level rank tracking)
  • Organic Local (city to neighborhood level rank tracking)
  • Snack Pack (top 3 snack pack positions)
  • Local finder (top 100 Google map ranks)
  • Mobile (the rank mobile searches get)
  • YouTube (the rank within YouTube)
  • Amazon (the rank within Amazon)

They are marked with one of these icons on the table:

*If you hover over the icon on the table, a tooltip will remind you what it means}

Rank-tracking types are very important to know about, so in case you’re not fully familiar with them, we recommend you read about it here:

All the rank tracking types you will need for SEO in 2018

Note: Snack Pack and local finder tracking come with your regular local tracking and don’t cost additional rank credits, so you essentially get full local rank coverage for 1 rank credit!


This is a very important data column showing the way your title is seen on the SERP following a search query. It can show you if your title was rewritten or truncated by Google. Additionally, the title carries immense SEO and CTR value. To read more about the wonders of a good title and why you need to keep track of it, here is our latest blog post about it:

Why you should be keeping an eye on your page’s title in the SERP and why your CTR depends on it

Indexed URL

This is the webpage being ranked. Each page will rank differently depending on the search query, based on how each page was optimized.


Rank is the most important element and it’s why we’re using a SERP tracker to begin with. It’s the webpage’s position in the search results pages for a given keyword.

A successful SERP conquest requires a proper data source to develop a strategy. The data table is like your 12th-century war map, so use it wisely and Genghis Khan that niche! (minus the part where he dies in battle and slaughters a third of the world’s population)


A new feature PRT has introduced this year. This shows the progress your rank has made during one month in a neat little graph. Clicking the ‘Trend’ tab will enlarge it to show more details and for up to 2 months of data instead of just one:

We feel a graphical representation is the best way to view the recent progress a rank has made with one quick glance. Here is the full story on the benefits of a quick glance data presentation, and how it can be used to charm clients:

Introducing PRT’s new Quick Glance Trend feature

We wish your ranks a positive rising trend graph!

Global and Local

These two columns are significant, as they show you the much-needed search volume behind a given keyword, both internationally and in the US. The search volume establishes the potential market value of a keyword and is essential for SEM and AdWords marketing, not just SEO. Google notoriously made search volume unavailable for most users a while back in a move that upset many, which you can read more about here:

You can now see Google keyword search volume with PRT!

Here are the additional 11 columns:


The search engine being tracked. PRT can track virtually all of Google’s different types of ranks (that includes tens of thousands of location-based ranks), 35 Yahoo! sites, 32 Bing sites, YouTube, and all Amazon Local sites. See the FULL LIST!


Ranks may differ based on a user’s Google UI language, and this tab shows which language is being tracked. For the highest accuracy possible, choose a language that is relevant to your niche and business.


Location is a major ranking factor that we’ve discussed many times here in our blog. It’s the most dominant personalization differentiator of ranks. Google will show a different SERP based on a user’s location, and this data column shows which location is being tracked. The ability to track as many locations as possible is called Rank Tracking Resolution, and it’s an important attribute to know about a rank tracking tool. The SEO industry standards for 2018 require a rank tracker with an RTR that can handle neighborhood levels of rank-tracking differentiation:

Rank Tracking Resolution (RTR): one of the most important SEO topics to know about


As you know, the SERP Google shows you is entirely different for mobile searches, but this goes further than that, as ranks may differ based on the device type being used for the search! This shows which device is being tracked:  Desktop, Android phone, Android tablet, iPhone, iPad, Windows phone, Windows tablet. We assume that in 2018 the SERP will become even more unique and personalized to suit a user’s device, which is why if you want to know the FULL picture of your ranks, you need to track all of them.


Day shows the previous day’s rank.


This shows what the rank was one week ago.


This shows what the rank was one month ago.


The first rank that was recorded when rank tracking for that keyword began. A good way to get an impression of a rank’s journey with a quick glance.


Top is just the top rank that was recorded so far. For 2018, we hope this number hits 1 for you, and stays that way!


Tags are an inner organizational element that you can predefine to help you distinguish and identify your ranks. For example, you can tag all the keywords that belong to your eCommerce campaigns with a red tag that says “eCom”. In addition to tags, PRT has an array of solutions for keeping your data well organized:

12 Awesome Organizational Properties Every SERP Tracker Should Have


You can add unique notes to any term by clicking the pen icon in the “Notes” tab:

These are the notes showing for a single term

Notes are an amazing way to keep track of your campaigns and mark specific details of importance about a term.

These are the 2018 industry-required data elements, and every good rank-tracking tool should have them! As an industry-standard SERP tracker with over 50k users, Pro Rank Tracker has all of that, and more. PRT abides by the 4 laws of quality: 100% accuracy, peak rank-tracking resolutions, the highest update frequency on the market, and all the rank tracking types you will need for SEO. See for yourself, starting with this free plan.

2017 came and went, and 2018 will be an exciting year, as we have many cool new features heading your way. To start it off, our upcoming posts will be addressing all that matters for rank tracking in 2018 and announcing important changes as they happen. Be sure not to miss out on important SERP tracking news by subscribing to our blog on the right! Also, if you enjoyed this content, please share and tell us your thoughts in the comments below.


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