In today’s article we’ll talk about taking your SEO reports from the regular PDFs to the mobile realm, the great benefits this can have on your sales pitch, and how it can improve your customer support, impress your clients and strengthen their trust in you. As usual, I will be referencing in my examples PRT’s white label features, specifically our PRT mobile app and MyRanks mobile app.
But first things first.
What are White Label Reports?
A white label report is a report that has been customized to look like it was made by the person or company who ordered it. In other words, these reports can be personalized with your company logo or own branding, giving your SEO reports a professional and polished look. White label reports can be used to report on various SEO metrics and data, including rank tracking, keyword analysis, and backlink data.
Don’t White Label Reports Look Too Generic?
The main concern that many people have with white label reports is that they can appear too standardized or generic. However, this is not the case—white label reports can be customized extensively to match the look and feel of your agency’s branding. You can choose the colors, fonts, and layout, and also add commentary to give your report a personal touch.
The Benefits of White Label Reports for SEO Agencies
As an SEO agency, you’re constantly monitoring your clients’ website ranking and performance. This task is no walk in the park, especially when you have several clients to keep track of. That’s where agency rank tracking tools come in, making it easier and faster to monitor metrics that impact your clients’ search engine optimization.
But, what if there was a way to personalize these reports while maintaining your brand? A white label reporting solution could be the answer to your problem.
1. Personalization of Reports
A white label report is a custom report that bears your brand’s name and logos, or your client’s, depending on what you’re working on. As an SEO agency, you’re in control of how the report looks like, the details, the format, and the content therein. You can customize colors, themes, charts, graphs, and images to match your agency branding guidelines. Customizing your reports will make your clients feel valued, as they can easily identify with the report, and ultimately have a better understanding of their website’s SEO performance.
2. Saves You Time
Generating a report from scratch is no easy task, and it can be time-consuming. With white label reporting, you can create a report that you feel comfortable presenting to your clients within minutes. Since you won’t be starting from scratch, you can quickly pull data from the rank tracking tool, add your spin to the report by using your brand guidelines, add notes, and you’re done. What’s more, you can automate these reports to run at specific intervals, and you can choose when to send out the reports to your clients, saving you time in the long run.
3. Builds Credibility
For many clients, the appearance of your reports is crucial in demonstrating your SEO expertise. Aside from having your own domain and website, a white-label report makes your agency look more professional and trustworthy. By branding your reports, clients tend to trust you more since it shows that you’re invested in their success—demonstrating that you have total control of their KPIs, and your client reporting is organized and structured. A well-branded report may also serve as a sales tool, helping potential clients recognize the value of your SEO services and also closing deals faster.
4. Client Retention
Most clients want reports that are easy to understand, comprehensive, and aesthetically pleasing. A white label report will help you achieve this, increasing client retention and satisfaction. Clients also look for SEO and marketing agencies that are reliable and transparent, which a branded report can help you deliver. By creating a custom report that resonates with your clients, you provide them with personalized data that shows how their keywords are ranking, what their SEO trends are, and how their investment in SEO is proceeding.
5. Competitive Edge
A white label report will keep you ahead of the competition. While other SEO agencies offer standard reports that could be challenging for clients to read or showcase styles that clash with their branding, custom reports bear the client’s logo, brand colors, and themes. These reports can help you gain an edge in your SEO niche, drawing new customers and conversions.
6. Increasing Revenue
White label reporting enables SEO agencies to generate additional revenue by providing a value-added service to their clients. By adding customized reports to their service offering, agencies can differentiate themselves from competitors and attract new clients. Additionally, reports can be used as a tool for upselling, allowing agencies to offer additional services based on the insights gathered from the reporting.
7. Improving ROI
Ultimately, white labeling can help SEO agencies and their clients achieve better results. By providing data-driven insights that allow for informed decision-making, agencies can help clients to improve their SEO strategy and ultimately achieve better ROI. When clients see the value and results that come from working with an SEO agency, they’re more likely to continue investing in the relationship.
In conclusion, a white label solution is a powerful tool that saves time, builds credibility, provides a competitive edge, increases client retention, and helps you create a stronger relationship with your clients. By customizing your reports, you can demonstrate your expertise in SEO, and differentiate your agency from competitors. By using a reporting tool that offers white label functionality, you and your clients can access valuable insights, and monitor website performance metrics in a customized report that reflects your brand.
ProRankTracker MyRanks – Revolutionizing SEO Ranking Reports
SEO ranking reports are an essential part of keeping clients happy and up to date. Nowadays, the orthodox approach to sending SEO reports to clients is still via PDFs that are sent to their email, which is great, but somewhat surprising considering virtually everyone has a smartphone and spends less and less time in front of their computer screen and chooses the phone screen instead. Google says more than HALF of all searches are done through mobile devices, and that statistic holds true for many other aspects of internet use, including browsing for YouTube videos, and this figure is likely to keep rising and rising as mobile phones get more awesome and more available.
What that tells us is more and more people prefer to get updated on almost all their affairs via their mobile devices almost exclusively, and that includes SEO reports from their SEO expert/agency. This is where *MyRanks comes into play, tapping into that inseparable part of modern life – the vast mobile market.
MyRanks is essentially the easiest and most convenient way your clients can view the progress of their ranks. Instead of (or in addition to) sending the orthodox PDF report via email, you can have your clients download MyRanks to their preferred mobile device and view their relevant data over the comfort of their phone, available whenever they want and wherever there is Wi-Fi/cellular reception offered. This app is completely white label, meaning it doesn’t have PRT’s name on it, but rather is entirely branded with your logo and has a very sweet “About” tab that has your company’s details in it. It’s like having your own branded app designed to impress your clients.
Even though the mobile option is a must these days, oddly enough, very few SERP trackers offer such a basic ability in this mobile-dominated environment. But this is also where you can stand out and use it to your advantage!
When pitching your future clients, don’t hesitate to impress them by showing them you have MyRanks at your disposal. This sort of thing just wins people over – while others go about the old-fashioned way of bombarding their clients with PDFs over email, you can be the exception and give them DIRECT access to their fresh ranks and data. It also shows them your customer service is top notch and that you take your job very seriously. You can be one step ahead of the competition with the basic tactic of heeding the latest data – that mobile simply wins over PC in many major aspects and will continue to grow.
Comfort and convenience is very important to people, not to mention people prefer instant access and to have their data presented to them at the moment they choose. By giving your clients something different and better, you will shine among the rest of the SEO crowd and actually increase your chance of closing the deal.
If you care about your clients and want to provide them with the best customer support and clarity on how their ranks are doing, you should take all of that into account.
Get Next-Level White Label Reports With ProRankTracker
PRT is a SERP tracker dedicated to data availability and clarity, and with us you have the option to manage your account and view your ranks through our PRT mobile phone app, so that you can have direct easy access almost anywhere. We also love giving our members exclusive features to help them shine, such as the MyRanks app. Use this to supplement your custom domain website and impress clients how you cover both desktop and mobile fronts.
Sign up with us if you haven’t already and start closing more deals and impressing clients!
*MyRanks is readily available via Google Play and iTunes App Store