In an SEO market oversaturated with SEO tools and SERP trackers, anyone doing serious and detailed market research will eventually notice an obvious common thread: everyone claims to be the best.
There’s nothing wrong with that, and it’s perfectly natural in an open market to make all sort of claims, as it’s part of the whole marketing game. But it can easily become confusing because how can that be? Unfortunately, everyone can’t be the best, so we need to be able to call into question the legitimacy of these claims.
So, today we will focus on challenging the marketing claims that SERP trackers make, and see how they measure up against a small yet powerful boutique SERP tracker, yours truly – Pro Rank Tracker. Most importantly, we will also be examining our very own claims. We will break down and analyze the most impotent claims and aspects of rank tracking.
So, what is the PRT challenge?
Well, unlike the rest of the players in our niche, we WANT you to check out the competition and compare it to what we offer. We want you to place your trust with us, not on a whim, but as an educated choice. If you manage to find anyone that beats our rank tracking coverage for our prices, tell us about them in the comments below. We will address what you find, and if it indeed pans out, we will openly admit defeat in the comments and applaud your find (but will mostly work really hard to reclaim our glory!).
The only reason we can afford to do something like that is very simple. We are 100% confident in the quality of our tech and very aware of what happens in our field. We simply know that currently no one else can give their users what we can.
It’s this level of quality and confidence that’s allowed us to grow to more than 50k users almost entirely through word of mouth and with almost no traditional marketing.
Now let’s get to it:
Accuracy simply means telling you exactly where your website is positioned within Google’s search index for a search term. The thing is, their search index is not static; it changes ALL THE TIME, and we monitor it all the time, accordingly.
Also, there is no one uniform search index. It’s mostly an arbitrary concept that defines how various websites rank in their databases according to countless personalization factors (more on that right away).
The data isn’t the only thing that changes in the search index. The code and algorithms that govern the search index are also in constant shift. We only hear about the major updates, but every small unpublished update causes many SERP trackers to read ranks incorrectly. Thanks to our fast-response mechanisms and constant monitoring, we manage to address the small updates while virtually always showing you 100% accurate ranks.
Many don’t even discuss this important subject, but we actually go in depth on how rank tracking accuracy is determined in this article:
|The truth revealed! Why are some SERP trackers more precise than others?
Some SERP trackers have been found to be off by tens of positions and having an accuracy rate as low as 60%!
Any major Google update shakes the ranks and causes SERP trackers to lose accuracy for weeks, at times. We’ve proven that we are rarely shaken by any major update and return to providing accurate ranks almost immediately. Several of our users are simply SEO experts that have migrated to us after having enough of the recurring ranking inconsistencies with their old tool.
This is, of course, true for other search engines as well, although they are far less intricate and less frequently updated than Google.
Real Google rank tracking
So, Google’s search index is populated according to various personalization factors. Real Google rank tracking means supporting their personalization factors to present you with a relevant rank.
Rank tracking not only means telling you how your website is listed in Google’s search index, but also how it is listed under specific personalization conditions.
It goes way beyond just tracking desktop ranks vs. mobile ranks (which most SERP trackers offer by now). You also need to be able to track according to these 3 conditions:
- Exact geo targeted location – Google personalizes ranks for mobile and desktop according to the user’s location. PRT is able to track tens of thousands of exact geo-targeted locations all around the world, down to neighborhood and airport levels of resolution:
- Google UI language – ranks vary based on the user’s Google UI language. This is very important for anyone with international versions of their website and translated webpages. A French UI user will see different ranks than an English UI user, even if they search from the same location and device type.
- Mobile OS type and screen size – mobile ranks are determined by what mobile OS the user has and also by their screen size (tablet or phone). PRT are currently the only ones who offer this level of support:
What Google isn’t telling us about their current (and future) mobile ranking algorithm
Here is what we mean by a relevant rank according to personalization factors:
An Irish pub in Astoria, New York would need to track their Google ranks for that specific New York area, for an English UI, and include desktop, android phone, android tablet, iPhone and iPad ranks to see the full picture.
Track specific SERP elements
Certain fields require additional rank tracking abilities:
- Snack Pack and top100 map results – Businesses with a physical location (such as restaurants for example) also need to know how they appear on Snack Pack and on Google’s extended map results:
- Google’s video carousel
Video marketing requires knowing the video’s rank within the carousel and where the carousel itself is positioned in the SERP
PRT can easily track all of it:
|Track the two Google SERP elements with MORE value than regular organic listings
Popular websites in their niche can be crawled several times a day, and in some cases even every few seconds. Being crawled means the positions for certain keywords can rise and fall.
PRT fetches your ranks at least once a day and up to an additional 3 times on demand, making sure you always see the most updated ranking data. More on that:
|SEO’s life monitor: Why you absolutely must know about your SERP tracker’s rank update frequency
Search Engine coverage
In addition to Google, you need to track other search engines as well, so it’s ideal to have the ability to track as many as possible in a single tool, so as not to pay for several.
PRT can track YouTube, Amazon, Yahoo!, Bing and Yandex all in one easy to use SERP tracker.
The thing that stands out the most when doing market research, yet also the most misunderstood topic as well.
The price you need to care about when measuring a SERP tracker is how much a SINGLE term would cost to track and not how much the monthly plan costs.
For example, our Gold monthly plan costs $107 for tracking 3,500 terms. That means a single term would cost you only $0.03 to track! And that is for fresh ranks updated at least once a day.
Even though we offer the widest rank-tracking coverage on the market in a single tool by far, we also keep our prices highly affordable as you can see. In fact we are the only ones that offer real, entry-level monthly plans for users that can’t afford to pay $700+ a year. Our smallest and most affordable monthly plan is only $17 a month for 300 terms! (more than enough for monitoring a few small websites). Here is what you should read on the topic:
|The 3 most (and actually the only) affordable rank tracking plans for beginners and small businesses
Why some rank trackers are more expensive than they might appear
So, that concludes our challenge. You know which fields to look for if you want to prove us wrong. The information is out there, so you can check every one of the aspects that we talked about here. We eagerly expect to hear from you about what you discovered.
We sincerely hope that after reading this post, you will be able to better navigate all the marketing claims even if you don’t plan to challenge us!
Don’t forget to subscribe to our blog for more challenges like this, SERP tracking and SEO tips, and news about search engines.
PRT is more than just SERP tracking!
As an SEO-centered rank tracker, we offer a lot more than just SERP tracking for the prices that we mentioned. PRT is also a 100% white label supported tool, with 12 types of SEO ranking reports and features that will guarantee to impress your clients if used correctly.
We show the full monthly Google search volume for all the keywords that you track with us (This alone can help you save hundreds of dollars). You will also gain access to our game-changing complimentary features – the Ranking Discovery Tool and Keyword Suggestion Tool. These two tools can help you discover all the relevant keywords of any niche from just a single keyword!
A FREE trial with no auto renewal traps
We are also currently the only ones that don’t believe in gray fees.
Here is a famous line you will NOT see here: “It’s a free trial, but we’ll still need your credit card”.
Anyone who asks for your credit card info for a free trial wants you to forget to cancel and pay even if you don’t plan to use the tool.
We are confident in our tech and know that anyone who tries our amazing 7-day free trial with all features unlocked will opt to upgrade. And if not, we don’t want to trap you into paying, so we will NOT be asking for your credit card info!
Once the 7 days are over, you will simply be downgraded to our regular free monthly plan that has no time limit.
Lastly, here is one more field where we are unbeaten – we offer the highest affiliate commission for anyone who helps us grow.