Should you PAY for the best SERP Tracker tool?

Having a free account with any software tool is great—it gives you the option to test run the tool without actually paying money. However, after getting a taste and figuring out if it’s right for you comes the moment to decide if you actually want to PAY for it to get more power and extended options.

The short answer to that is YES, even if you’re doing just basic SEO, you should, and I will explain why shortly. As always, I will be focusing on PRT’s features, but as I’m making a general case about the professional usage of SERP trackers as a whole, I’m sure you can figure out the proper equivalents with the tool you’re currently using or giving a test run to.

But My Free SERP Tracking Tool Works Fine

Search Engine Results Page (SERP) tracking is a vital part of search engine optimization (SEO). It helps you to track your website’s performance on search engines, identify areas for improvement, and analyze your competition. However, with so many SERP tracker tools on the market, it can be challenging to decide which one to invest in.

1. Free vs. Paid SERP Tracker Tools

There are several free SERP tracker tools available that can help you to track your website’s performance on a basic level. There are also tools like Google Analytics or Google Search Console you can use to monitor website traffic, ROI, and performance. 

However, free tools often come with limited SERP features, such as tracking only a few keywords or having a lower update frequency. In contrast, paid SERP tracking software offers a wider range of features, including tracking more keywords, providing detailed analytics, and offering real-time updates. Even the cheapest rank tracker will give you better results compared to free ones. They also tend to have better customer support and security. 

2. Time is Money

As the old saying goes, time is money. Using a free rank tracking tool may seem like a cost-efficient option, but it can be more time-consuming in the long run. Paid SERP tracker tools offer more automation and user-friendly interfaces, which can save time and help you to focus on improving your website’s ranking. 

3. Accuracy is Key

Inaccurate data can be detrimental to SEO efforts. Free SERP tracker tools often suffer from delays, inaccurate data, or tracking only a few search engines. With paid SERP tracker tools, you can track your website’s performance more accurately, get data from multiple search engines, and get alerts in real-time. 

4. Competitive Edge

SEO is a competitive business, and knowing what your competitors are doing is essential. Paid SERP tracker tools can help you to track competitor performance, analyze their strategy, and improve your own SEO tactics. By knowing what keywords your competitors are ranking for, you can adjust your strategy to compete with them successfully. 

5. Return on Investment (ROI)

Ultimately, the question you should ask yourself is whether investing in SERP tracking tools will provide a positive return on investment. Paid SERP tracker tools do come at a cost, but the benefits they offer can lead to improved SE ranking, increased website traffic, and higher revenue. By investing in a quality SERP tracker tool, you can save time, improve accuracy, gain a competitive edge, and see a positive return on investment in the long run.

In conclusion, investing in a paid SERP tracker tool can provide you with many benefits. With a paid rank tracker, you can track your website’s performance more accurately, save time, gain a competitive edge, and ultimately see a higher return on investment. While there are free SERP tracker tools available, they often come with limited features that can hinder your SEO efforts. By choosing the best SERP tracker tool for your website, you can improve your SEO strategy, track your competitors, and climb the search engine rankings.

Why Getting the Agency Level of PRT is Worth It

Choosing the Enterprise/Agency level of PRT for example can be highly beneficial to your business and SEO strategy. Let me quickly list just 6 of those benefits for you:

Personal account manager – Several tools (including ours) offer this feature as part of a paid plan. Getting access to your very own personal account manager is a neat option, as it means you’ll have your own personal support available to you directly without the need to go through chats or submitting support tickets. An account manager can help you set up and arrange a beautifully organized account with order and clarity, and they can also answer any in-depth questions you might have. An account manager can be your close guide and advisor through the system and be with you every step of the way until you master the system. Usually people who try this option say they never want to go back to the regular support tickets and chat options.

Bigger keywords quota – The key element of getting a paid account with any tool is the (sometimes dramatic) increase in keyword quota. This essentially allows you to get some much-needed breathing room and discover the maximum potential of your SEO campaign. In the previous article, we discussed how even a small and humble SEO campaign might require you to keep track of as many as 20 keywords on 5 different fronts, adding up to 100 terms that need tracking. The reality is that even the smallest website being promoted organically needs to keep track of keywords that are a combination of short, medium, and long tails (read more about that here). Ideally, keyword positions rank should be composed of 5 elements: a google.com rank to show the general progress, a local rank most relevant to the vicinity of your business, a mobile rank to show your progress on the mobile search market, and Yahoo! and Bing ranks to get to that additional 33% of potential customers. (One-third of all internet searches are done via Yahoo! and Bing. Read about it here.) By checking those keywords on all fronts, you will finally be getting a clear picture. Also, if you stop limiting yourself, you can experiment and expand the amount of keywords you can track, and you will always have room to grow in case you get a new client or your current one wants to expand.

White label – White label services are a paid option among all tools in the market, and rightfully so, as the tool essentially unlocks its own logo and details and allows you to place YOUR logo and company information on the reports you send your clients and colleagues. Your brand matters, and seeing reports with your details on them will make you look like the professional you are. We made an article about the importance of branding your SEO reports a while back, so be sure to check it out if you haven’t already:

The power of Branding your SEO rankings reports with your logo

Sub accounts – This is a cool option some SEO tools offer with their paid plans. With PRT, you can create sub-accounts with limited access (password and username included) that you control and set limits for, and you can brand those PRT accounts with your logo instead of ours. This option will really help you delegate tasks to your team. If you want to, you can even set up reports to truly impress your customers by making PRT look like it’s YOUR system.  Setting up sub-accounts is often very simple and a great feature that in most cases justifies the paid account.

Rank updates on demand – This one is rare, and unfortunately so, since many SEO campaigns rely on strategic cues and signals that require more than one update per day. If your tool provides more than a single rank update per day, that’s great, but if not then you can try PRT, as we offer up to 3 updates on demand with our paid plans. By getting the freshest rank data available, you can fine tune your SEO strategy to the optimum resolutions, discover instant triggers that make your ranks go up and down, and much more. It’s slightly more advanced as far as SEO lore goes, but this can be an amazing strategic gauge if used correctly. Some of our biggest clients rate this feature to be as important as accuracy.

MyRanks mobile app – This one is exclusive to PRT but is worth the honorable mention nonetheless. This feature has been designed to wow your clients and give you a ton of future referrals. MyRanks mobile app is a white label app branded with your logo and details. Your clients can download it to their mobile phone and get live updates on the progress of their ranks from the convenience of their phone. Set up their MyRanks account by defining a user name and password, and the data they see will be limited to whatever you choose for that account.

ProRankTracker – The Best SERP Tracker Tool For Your Business

The beauty of a paid professional account including an account manager is that you can fully master whatever system you’re using, get the best results from it, and see how far it can benefit your SEO strategy and business.

As for us, we have very dedicated account managers, and our paid plans are strictly SEO-centered with no bloated, unnecessary, or rarely-used features. We even have a keyword research tool, so there’s no need to use another app or software for this feature. Hey, we’re not the best SERP tracking tool for nothing. 

If you’re currently using another tool and want to migrate to PRT, you can even have us set up the account for you and simply sit back and enjoy a polished gem with all your data already installed into our system. You don’t need a bunch of rank tracker tools when you have ProRankTracker.

New to PRT? You can start by getting a free account and move up from there!