SEO is dominantly a game of strategy; it is widely influenced by your tactical decisions and moves over the period of an SEO campaign. Even the word ‘campaign’ itself echoes the strategic nature of SEO. There are many SEO tools on the market for various needs, but today’s topic is all about fine tuning and truly taking your SEO strategy to the next level of dominance using PRT’s simple-to-use yet highly effective Notifications Tool.
What is a SERP Notifications Tool?
SERP stands for Search Engine Results Page, and a SERP tracking tool allows you to monitor the search engine results pages for specific keywords or phrases. It notifies you whenever there are any changes in the ranking of your website or your competitors’ websites. This real-time data can be incredibly valuable in helping you to adjust your SEO strategy and stay ahead of the competition.
From the first days of Google—when the first SEO pioneers discovered the power of backlinks and what adding a few simple keywords to a website could do to its ranks—SEO has progressed and evolved until it’s become what it is today: a highly advanced arms race against search engines and other websites where every move you make in this game will count towards your and your clients’ future progress. Google SERP ranks can rise and fall like stocks, and monitoring them is as important as monitoring your stock portfolio. This is where SERP trackers come into the picture, being to ranks what stock-monitoring software is to stocks.
Unfortunately, just monitoring your ranks with Google Analytics or Google Search Console isn’t enough these days. You need to be aware of important changes that happen to your ranks—otherwise you might miss important opportunities to advance your ranks, or even save them from demise. To do this, you can either frantically check your SERP tracker, waiting to intercept important changes (and wasting a lot of valuable time that could have been spent on actual SEO efforts), or get a notification whenever an important change happens to the ranks you track with your SERP tracker. Coming to save the day is PRT’s Notification Tool.
Features of PRT’s SERP Notifications Tool
Using PRT – which is the best SERP tracking software out there – can lead to significant improvements in your website’s search engine rankings and visibility. By monitoring your position in the rankings, you can take steps tooptimize your content and improve your website’s performance to ensure continuous growth and relevance.
Here are the rank tracking features you can get from PRT’s seo notification ranking tool:
PRT provides real-time alerts to SEO professionals about changes in search rankings, competitor activity, and other important metrics.
White label reporting is a rank tracking feature that the majority of tools don’t offer. The PRT rank tracking tool allows businesses to create custom reports based on their specific needs. This includes being able to track keyword rankings, competitor activity, and other metrics and present them through a white-label report.
PRT also provides keyword research functionality. This allows businesses to identify relevant keywords and phrases to target for their SEO strategy.
Integration with other tools:
ProRankTracker is one of the best SERP tracking tools because it easily integrates with other SEO tools. This provides a more comprehensive view of a website’s SEO performance.
If your tool doesn’t have any of these SERP tracking features in addition to providing real-time notifications, then it’s time to say goodbye and switch to ProRankTracker.
As you can see from the picture, there are 8 different signals you can use for your strategy with different configurations for each. These signals can be applied for every keyword that you track with PRT, and the moment a change you need to know about happens to a particular keyword, you will get notified. Check out the triggers that can be set up.
- Reached #1 positions: This is an important notification worthy of celebration – one of your keywords just conquered the charts!
- Reached Top (#): You are free to input whatever value you think is a valuable trigger for your strategy. You will receive a notification the moment the keyword reaches the specified desired position.
- Out of the Top (#): This is arguably the most important signal to have—it lets you know when a keyword drops from a position. Google has an infamous and often unpredictable tendency to update and change their ranking algorithms and policies, often damaging hard-earned ranks in the process. Google can also deal devastating penalties to websites, knocking ranks out of top 100 positions very quickly. Knowing this as soon as it happens will allow you to at least try and adapt as best you can and hopefully save your rankings.
- Is (#): Get a signal the moment a keyword reaches a specified rank.
- Is not (#): Get a signal whenever a keyword leaves a specified rank. This is a great trigger to set when it’s important to know of any changes to a given rank, no matter if it’s up or down.
- Comparison: This is a more advanced, fine-tuning option if you’re looking to gauge very specific changes your ranks make over a given period of time. Configure it to your exact specifications.
Notification triggers can be set for every type of rank that you monitor. For example: you track the keyword “best bodybuilding supplements” for a certain website. You track 5 different types of ranks for this URL and keyword combo:
SE: google.com; device type: iPhone; location: Canada, Toronto
SE: google.com; device type: Android Phone; location: UK, London
SE: google.com; device type: desktop; location: US, New York (NY)
SE: Yahoo! CA
SE: Bing UK
Naturally, all these ranks will be influenced differently depending on all the various factors at play. You need to be able to notice changes for each type of rank that you keep track of to have complete comprehension of how well your strategy is faring.
The Notifications Tool is an amazing, trusty gauging tool to alert you of specific changes, and it’s a must-have if you want to get valuable signals for tactical SEO decisions. Never miss out on important rank changes again. You will know and be able to act immediately instead of missing out on valuable and important opportunities. Ranks rise and fall like stocks, and your money rises and falls with them; you must have triggers and signals set so you can make educated decisions. Ranks are susceptible to not just your direct efforts and strategy, but also SEO market forces.
Why Use A SERP Notifications Tool?
With the help of SERP tracking solution, you can stay informed and take action to improve your online visibility. Here’s how you can level up your SEO strategy with SERP notifications.
Keep track of your competitors’ performance
One of the primary benefits of SERP notifications is the ability to monitor your competitor’s rankings and their SEO progress. You can set up alerts that notify you when your competitor has outranked you for a specific keyword or when they have made significant changes to their website’s content. This information gives you an advantage by allowing you to analyze their strategy and adjust your approach.
Stay updated on the latest trends and algorithm updates
Search engines are continually changing, and algorithm updates can negatively affect your website’s ranking. Keeping up with the changes can be challenging, but with SERP notifications, you can receive alerts informing you of any algorithm updates, changes in search trends, and new keywords that are trending in your niche. This way, you can make the necessary adjustments to your SEO strategy.
Optimize your website’s content for better performance
SERP notifications tools can help you identify the strengths and weaknesses of your website’s content. You can track which pages are not performing well and which keywords are not ranking correctly. You can also receive notifications when your website’s competitors have updated their content. This information can help you optimize your website’s content, making it more relevant and valuable to your target audience.
Identify new link-building opportunities
Backlinks are an essential element of SEO, and they play a significant role in driving traffic to your website. SERP notifications can alert you when a new website in your niche is established, giving you the opportunity to create a partnership or guest post. You can also set up alerts for broken links on your website, identify which backlinks are no longer working, and replace them with new ones.
Analyze your website’s performance metrics
SERP notifications tools not only track your website’s performance but also provide insights into your website’s metrics. You can monitor your website’s click-through rates, impressions, and bounce rates, providing you with a comprehensive understanding of your website’s performance. With this information, you can adjust your SEO strategy to improve your website’s visibility.
SERP notifications are critical for any business owner or entrepreneur who wants to improve their SEO strategy and online performance. A SERP tracking solution allows you to stay informed about your competitor’s SEO progress, identify new opportunities, optimize your website’s content, and improve your website’s performance metrics. Whether you are a small business owner or a large corporation, incorporating SERP notifications into your SEO strategy can take it to the next level.
To get the tool, you just need to be a PRT user, and soon you’ll be able to set awesome strategic triggers for everything you track with PRT. Are you ready to take your SEO strategy to the next level and reap the benefits? Give it a try for FREE!