In today’s market flooded with free SEO tools, where everyone claims to be the best, it is essential that you as a consumer have the freedom to try out a multitude of tools before deciding what is best for your company—and, if the need arises, to have the freedom to migrate to another tool conveniently and without concerns. Today we’ll talk about the natural process of moving successfully to a new SEO tool.
Switching to a New SEO Tool for the Better
So, let’s say you’ve been in an SEO relationship with your SERP tracker for a year or two, but suddenly you test run a new tool and discover that it fits your needs much better and the price tag will actually save you money! Now that you’ve decided to move on comes the step many don’t want to face – actually migrating your ranking data to this new tool. Often, if the tool you currently use doesn’t have any means to export data, you will have to start everything from scratch. The task might seem daunting at first, but if the new tool has a solution for easy data migration, you’ll be in luck, so don’t hesitate to ask!
The tools that are truly high-quality and trustworthy will always provide you with an option to export and import data, and they will often have a system for this. So before signing up with a new SERP tracker, it’s essential to ask if your accumulated data can be backed up, or if there are agreed-upon methods of importing/exporting data to and from other tools.
You also need to remember that the best first step is to thoroughly test drive the tool to see if it works well and fits your SEO needs before making your decision. This will minimize your odds of wanting to migrate in the near future. That’s why the best SEO tools offer free trials!
Why Migrate to a New SERP Tracker?
There are several reasons why you might consider migrating to a new SERP tracker. Perhaps your current tool no longer meets your needs, or you’re looking for a tool that provides additional features. Maybe you’ve outgrown your current tool and need something more robust. Whatever the reason, it’s important to carefully evaluate your options before making the switch.
SEO Migration Checklist
As an SEO expert or digital marketer, you probably use a SERP tracker to monitor your website’s search engine ranking positions and to optimize your SEO strategy. With a myriad of SERP trackers available in the market today, it’s not uncommon for users to migrate from one to another, primarily due to outdated technology, lack of features, or issues with reliability.
However, migrating to a new SERP tracker does have its challenges, and without a proper SEO migration checklist, you may lose valuable data, experience downtime, or face compatibility issues. Here’s a checklist on what to do when updating to a new SEO tool:
1. Evaluate Your Current Tool
Before you start the migration process, take some time to evaluate your current SERP tracker. Make a list of its features, strengths, and weaknesses. This will help you identify what you need from your new tool and what you can do without.
2. Research Your Options
Once you know what you’re looking for, it’s time to start researching your options. Look for tools that offer the features you need, such as keyword tracking, competitor analysis, keyword research, and reporting. Find something that can monitor rankings from a range of search engines – a feature that even the best free SEO tools don’t have. Check reviews and ratings from other users, and make sure the tool is compatible with your website’s platform and data sources.
3. Set a Migration Timeline
Migrating to a new SERP tracker can be time-consuming, so it’s important to set a realistic timeline. Depending on the size of your website and the amount of data you need to migrate, the process could take anywhere from a few days to several weeks.
4. Export Your Data
Before you start the migration process, make sure to export all of your data from your current tool. This includes keyword rankings, historical data, and any reports or dashboards you’ve created.
6. Set Up Your New Tool
Once you’ve chosen a new SERP tracker, it’s time to set it up. This may involve creating new accounts, connecting data sources, and configuring settings. Make sure to follow the tool’s documentation and support resources to ensure everything is set up correctly.
7. Import Your Data
After your new tool is set up, it’s time to import your data. This may involve uploading CSV files or connecting to data sources using APIs. Make sure to follow the tool’s documentation and support resources to ensure everything is imported correctly.
8. Test Your Data
Once your data is imported, it’s important to test it to ensure everything is working correctly. Check keyword rankings and historical data to make sure it matches your previous tool. If you notice any discrepancies, investigate and resolve them before moving on.
9. Update Your Reporting
If you’ve created reports or dashboards in your previous tool, you’ll need to update them in your new tool. This may involve recreating them from scratch or modifying existing templates.
10. Train Your Team
If you have a team of SEO professionals, make sure to train them on the new tool. This may involve providing documentation, conducting training sessions, or creating new workflows.
11. Monitor Your Data
Finally, it’s important to monitor your data to ensure everything is working correctly. Keep an eye on keyword rankings, historical data, and reports to ensure they are accurate and up-to-date.
Here are a few helpful guides from our blog on what to look for when test driving a new tool:
Criteria for Choosing a New SERP Tracker
When choosing a new SEO tool, there are several criteria you should consider:
Features: Make sure the tool offers the features you need, such as keyword tracking, competitor analysis, and reporting.
Compatibility: Make sure the tool is compatible with your website’s platform and data sources. This includes compatibility with popular CMS platforms like WordPress and data sources like Google Analytics and Google Search Console.
Accuracy: Accuracy is crucial when it comes to SERP tracking. Make sure the tool you choose has a proven track record of accurate data.
Customization: Look for a tool that allows for customization, such as the ability to create custom reports and dashboards.
Ease of Use: Choose a tool that is easy to use and understand. Look for tools with intuitive interfaces and user-friendly documentation.
Customer Support: Make sure the tool you choose offers good customer support. Look for tools with responsive support teams and comprehensive documentation.
Price: Finally, consider the price of the tool. Look for a tool that offers good value for your money and fits within your budget.
Now, which new SEO tool satisfies all these? The answer is ProRankTracker.
ProRankTracker has been designed to accommodate users in a free market and makes data-migration solutions a high priority. Here are the industry-standard solutions, which are important to consider whenever testing any SERP tracker in the market, so make sure you get these solutions (or at least their equivalent):
- Our paid plans have no commitment to begin with—we don’t tie you down like it’s some kind of marriage.
- Our free plan has no expiration date—none of that 30-day countdown, suddenly get charged automatically out-of-the-blue business. No credit card is ever required for the free plan/trial.
- Any ranking data that you want to move to PRT can be done easily in a few steps using the Bulk Add solution. Simply fill out an Excel table (or get one from your tool if it offers this), and the data will be fed to our system.
- The data you will accumulate in PRT can be backed up and exported into PDF, CSV and XLSX formats, and it can be downloaded, emailed, or sent to Google Drive or Dropbox.
- If the amount of data you need to move is larger than average, then we have a dedicated account manager that can help you move that data and who will be with you every step of the way until you settle in.
Data migration solutions are just one aspect of being an industry-standard SERP tracker. We also have the lowest price-per-keyword on the market, the most accurate rank-tracking algorithm, and we are SEO centered. We will not charge you for features that are irrelevant to your SEO campaigns. So be sure to check us out: