Fantastic search engine like Yandexs and where to find them
SEO stands for search engine optimization, however many forget that there’s more to search engines than Google and- Yahoo! So today we’ll discuss the more “exotic” search engine like Yandex out there and how a SERP tracker can be used to shine a light into some of those wild, uncharted territories.
Why Look Beyond Yahoo! Or Google?
It’s just a search engine; they all work the same. Why bother looking for another search engine like Yandex or whatchamacallit?
Google certainly has its advantages, but there are also many disadvantages that come with relying on a single search engine. For starters, Google’s algorithm can be unpredictable and constantly changing, making it difficult for businesses to plan ahead for their SEO needs. Additionally, as more users switch from desktop to mobile devices, other search engines may offer different features that are better suited for mobile use than Google’s offerings. Finally, by using multiple search engines, businesses can diversify their traffic sources and gain insights into how different types of users interact with their sites.
Which Search Engines Should I Consider?
If you’re looking for alternatives to Google, there are a few great options out there worth exploring. Yandex is one of the most popular non-Google search engines on the web today. It boasts a wide array of features that make it a great option for businesses looking to maximize their SEO performance.
Bing is another popular alternative; while it may not have as many features as Yandex or Google, its user base is growing rapidly due to its focus on providing accurate results quickly and efficiently. And DuckDuckGo has made a name for itself as a privacy-focused alternative to mainstream search engines like Google or Bing; this makes it particularly appealing to businesses who value user privacy above all else.
YouTube – The Home of Cat Videos
YouTube – It’s the home of cat videos, fails, memes, free music and roughly 80% utter drivel. It is the go-to search portal for video searches worldwide.
But did you also know it’s the second-largest web search engine in the WORLD? Yeah, the second. If we take a broader perspective on what a search engine is, we can make the claim that any site that employs a unique inner ranking algorithm is a search engine.
YouTube is the second-most-visited site on the planet and boasts more than a billion users, which reflects, essentially, one-third of all people on the internet. SEO for YouTube is its own unique art form, and you can actually get your videos to rise in YouTube rank if you apply a few good strategies. Some SERP trackers (PRT included) can track those positions and show the changes in those ranks.
YouTube SEO is its own unique world and has its own set of rules, and that means a YouTube SEO campaign requires just as much monitoring as a Google SEO campaign. Just like Google Search, YouTube is being conquered by the mobile market, and more than half of all views are generated by mobile devices. To this day, YouTube videos have been watched more than 30 TRILLION times—that’s more than 7,000 views for every person on the planet!
Next, we have Google Videos – a sub-section of the Google search engine. People looking for a video will often go to that section to look for it, so if you were promoting videos, you would be interested in not only their YouTube rank, but also how well they’re doing in Google Videos positions. It might not show on the top in the regular Google ranks, but what is truly relevant is if it claims top positions in Google Video. If it is, then you’re on the right track. A good SERP tracker should be able to track those unique Google Video ranks for you.
Amazon – Buy Almost Anything Online
Amazon – It’s the sixth-largest search engine in the world with three times the search volume for online products compared to Google, making it the TOP e-commerce search engine in the US. You can say it’s the leading search engine for people looking to buy something online. It’s not unusual for people to search for a product on Amazon instead of ordering it from the official web pages of the manufacturer.
Amazon, like YouTube, has its own unique organic ranking algorithms, and therefore it has its own unique SEO methods and tactics. If you’re in e-commerce, optimizing for Amazon’s search engine should concern you more than Google. Also, after Amazon’s drones take over the world as our supreme leaders and subjugate our lowly human species, you’ll be thankful you did.
As you may have already guessed – a good SERP tracker can also track those ranks for you and give you clues and signals, whether your SEO strategy works or not.
Yandex – The Russian Google
Yandex – AKA the Russian Google. Ah, the Russians, let me tell you… If there’s anything the Russians are good at, it’s taking popular technological concepts and adapting them to the Russian audience—and more often than not, actually making a superior product in the process. Good examples of those are VK, the “Russian Facebook”; Telegram, the “Russian WhatsApp”; Russian the “Russian Language”and of course, the fattest H-bomb ever built – Tsar Bomba.
So, Yandex is actually the largest search engine in Russia, dominating a 60% market share. It’s ranked 21st on Alexa and has more than 5 billion monthly searches. Anyone targeting a Russian-speaking audience (more than 260 million total speakers) will care about Yandex ranks and SEO. Yandex also features its own unique organic ranking algorithm, and if you want to optimize for Yandex, you should definitely determine the strategy that works. Many SEO experts actually feel Yandex is quite interesting as far as SEO is concerned and gives a fresh break from the same old Google SEO patterns and tactics.
Advantages of Using Yandex
One of the biggest advantages of using Yandex is its ability to access information from local sources. This means that if you’re looking for something specific that is only available in Russia or other countries where Yandex has become popular, you may have an easier time finding it on this search engine.
Additionally, because it operates using its own proprietary algorithms rather than those used by Google or Bing, your searches will be more accurate and relevant. Finally, because of its extensive list of features such as images and videos, businesses can use the platform to build a more comprehensive online presence.
Bing—Microsoft’s Search Engine
Bing was launched by Microsoft in 2009 as an alternative to Google. While Bing does not have nearly as many users as Google does (it accounts for less than 4% of global searches), it does have a few advantages over its competitor. For example, Bing prioritizes images more heavily than text-based searches — so if you’re looking for an image-heavy result page then Bing could be your best bet as an alternative search engine. Additionally, Bing also features some very helpful features such as product price comparison and flight tracking — making it a great option for those who need specific information quickly.
Baidu – China’s Largest Search Engine
Baidu is an incredibly popular Chinese-based search engine that dominates Chinese internet traffic with approximately 80% market share. Baidu is the default search engine in China and also has an AI-powered voice assistant called ‘Xiaodu’ which can respond to voice commands from users and perform tasks like playing music or providing news updates on demand. Baidu is well worth considering if you’re thinking about expanding into China as it offers extensive localization tools and powerful marketing tools such as Baidu PPC campaigns and promotional content creation services.
Ecosia — An Eco-Friendly Search Engine
Ecosia is a relatively new search engine (it was launched in 2009) but it has already made waves in the industry thanks to its unique approach to web searching. Ecosia donates 80% of its profits from search ads directly towards reforestation projects around the world — so by using Ecosia you can help make a positive impact on our environment while still getting your search results! Ecosia is powered by Bing but offers additional features such as weather forecasts and news stories related to your query.
DuckDuckGo – Privacy-Focused Searching
DuckDuckGo is another lesser-known private search engine that has been gaining popularity in recent years due to its focus on privacy. Unlike Google or Bing, DuckDuckGo does not track its users’ activity and search history or store data about them. As a result, it can provide more accurate results without being influenced by user information or past searches. Additionally, DuckDuckGo does not serve ads based on user data like some other search engines do.So, instead of installing search encrypt for Google, why not give the king of private search engines a try?
Metasearch Engines – The Aggregators of Results
Metasearch engines take things a step further than regular search engines by aggregating results from multiple sources (including major players like Google). Free internet metasearch engines provide users with a comprehensive view of what’s available online without having to visit multiple sites or use multiple keywords—all they need is one keyword or phrase. They also often include specialized filters so you can narrow down your results even further based on criteria such as price range or quality ratings. Examples include Dogpile and DuckDuckGo—both popular metasearch engines worth considering if you want to expand your reach beyond Google.
So there you have it, all the search engine like Yandex that you may want to consider for your SEO strategy. While these alternative search engines may not have the same pull as Google or Yahoo! (for now), I recommend you to cover all bases and start tracking how you rank in these.
We at PRT can track all of the major search engines I mentioned and give you the most accurate picture of your ranks that you can get. For starters, check out the full list of search engines we can track. After you’ve done that, take us out for a spin and see for yourself!
If you’re looking for a Yandex keyword rank tracking tool that can give you a full picture of where you stand in the SERPs, then ProRankTracker is the best shot you got! Give it a try for FREE today!