Entries by Max

The Need For Speed and the Decline of Patience

Remember the days when connecting to the internet sounded like a fax machine was giving birth to a smaller and even more obnoxious fax machine? Good times. Not to mention, the telephone line was also hijacked while you were online searching for that dancing baby gif on Ebaum’s World. The pace of life is increasing […]

It’s 2019. Why in the World Does Clickbait Still Work?

We all know the trick, we’ve seen it a million times, most of us are very aware of fake news, and yet clickbait remains. Worse yet, even while being fully aware of the entire charade, it still somehow manages to rope us in and works on even the shrewdest of consumers. I mean, sure, that […]

How Google Business reviews influence your local search engine ranks

One of the major benefits of having your business listed in Google’s business results is that they can show user reviews. Reviews can be a great way to give your business a boost and acquire actual customers. A person that is actively checking out reviews, is probably already interested in purchasing that product or service, […]

The History and Importance of the Mythical Backlinks

One of the first terms anyone encounters when taking their first steps into SEO is “backlinks”. Also known as inbound links, backlinks are a powerful ranking signal that, if mastered, can boost a page’s popularity and make its organic search engine ranks skyrocket. But how did they become so important, and what’s the best way […]

The 6 biggest OUTDATED rank tracking industry standards

There is a problem with industry standards in general. This can be seen in any field, not just SEO and SERP tracking Google and other search engines.   Industry standards are a connecting thread. They’re a baseline of minimal required quality. You might be above a certain industry standard, or you might fall in line […]

The 2019 Layer Cake of Google Ranks

We often discuss here on our blog how a Google rank is more complicated than most think and how important it is to track it correctly.   Many still conceive the Google rank by outdated standards, and as a result end up choosing low-quality SERP trackers that incorrectly track their website progress.   Google has […]

The Magic Marketing Power of Customer Reviews

We all know those shiny review stars that we encounter on the internet, and especially on Google’s SERP. They help us choose a hotel and get the best Bluetooth speaker.   There’s just something very appealing in seeing a row of 4-5 stars and something unattractive about anything with 3 stars or less.   Think […]