Entries by Max

The History and Importance of the Mythical Backlinks

One of the first terms anyone encounters when taking their first steps into SEO is “backlinks”. Also known as inbound links, backlinks are a powerful ranking signal that, if mastered, can boost a page’s popularity and make its organic search engine ranks skyrocket. But how did they become so important, and what’s the best way […]

The 6 biggest OUTDATED rank tracking industry standards

There is a problem with industry standards in general. This can be seen in any field, not just SEO and SERP tracking Google and other search engines.   Industry standards are a connecting thread. They’re a baseline of minimal required quality. You might be above a certain industry standard, or you might fall in line […]

The 2019 Layer Cake of Google Ranks

We often discuss here on our blog how a Google rank is more complicated than most think and how important it is to track it correctly.   Many still conceive the Google rank by outdated standards, and as a result end up choosing low-quality SERP trackers that incorrectly track their website progress.   Google has […]

23 Tips on How to Write Better Titles for Your Ads and Web Pages

The clickable title is the most common link on the internet. Titles that managed to get our attention make up the majority of our clicks.   The title is the first step in the door of the customer’s perception: it’s the thing that determines whether or not someone proceeds to see your content. You might […]

The Magic Marketing Power of Customer Reviews

We all know those shiny review stars that we encounter on the internet, and especially on Google’s SERP. They help us choose a hotel and get the best Bluetooth speaker.   There’s just something very appealing in seeing a row of 4-5 stars and something unattractive about anything with 3 stars or less.   Think […]

Should You Use Clickbait Titles? Pros and Cons

The SEO and marketing gig is a tough racket. There’s plenty of competition, and even if you dwell in a lucrative niche that isn’t teeming with too many players, you still need to get people’s attention.   Here’s the bottom line: you need to be able to entice people to check out your content if […]

How the Notorious Clickbait Title Came to be (+How to Monitor Your Webpage Titles Properly on Google)

The clickbait title. This recurring theme in internet articles (that we’ve sort of gotten used to) seems to be the industry standard in one form or another. Some are posted by honest attention seekers, while others are downright misleading scam bait.   The definition of “clickbait”, according to the Merriam Webster Dictionary: Something (such as […]

You Can Now Reveal the Monthly Search Volume of ANY Keyword for All the Major Search Engines (Even Amazon and YouTube!)

One of the most important elements to know about any keyword in any search engine is its monthly search volume. It shows you how many people are actively searching for that particular term, and with that information, you can make an educated decision to either pursue promotion for that keyword or choose another.   Knowing […]