Entries by Max

How Google Business reviews influence your local search engine ranks

One of the major benefits of having your business listed in Google’s business results is that they can show user reviews. Reviews can be a great way to give your business a boost and acquire actual customers. A person that is actively checking out reviews, is probably already interested in purchasing that product or service, […]

The History and Importance of the Mythical Backlinks

One of the first terms anyone encounters when taking their first steps into SEO is “backlinks”. Also known as inbound links, backlinks are a powerful ranking signal that, if mastered, can boost a page’s popularity and make its organic search engine ranks skyrocket. But how did they become so important, and what’s the best way […]

The 6 biggest OUTDATED rank tracking industry standards

There is a problem with industry standards in general. This can be seen in any field, not just SEO and SERP tracking Google and other search engines.   Industry standards are a connecting thread. They’re a baseline of minimal required quality. You might be above a certain industry standard, or you might fall in line […]

The 2019 Layer Cake of Google Ranks

We often discuss here on our blog how a Google rank is more complicated than most think and how important it is to track it correctly.   Many still conceive the Google rank by outdated standards, and as a result end up choosing low-quality SERP trackers that incorrectly track their website progress.   Google has […]

The Magic Marketing Power of Customer Reviews

We all know those shiny review stars that we encounter on the internet, and especially on Google’s SERP. They help us choose a hotel and get the best Bluetooth speaker.   There’s just something very appealing in seeing a row of 4-5 stars and something unattractive about anything with 3 stars or less.   Think […]

Should You Use Clickbait Titles? Pros and Cons

The SEO and marketing gig is a tough racket. There’s plenty of competition, and even if you dwell in a lucrative niche that isn’t teeming with too many players, you still need to get people’s attention.   Here’s the bottom line: you need to be able to entice people to check out your content if […]

How the Notorious Clickbait Title Came to be (+How to Monitor Your Webpage Titles Properly on Google)

The clickbait title. This recurring theme in internet articles (that we’ve sort of gotten used to) seems to be the industry standard in one form or another. Some are posted by honest attention seekers, while others are downright misleading scam bait.   The definition of “clickbait”, according to the Merriam Webster Dictionary: Something (such as […]