Entries by Max

CMS Showdown part 2: Wix and SquareSpace

About 13 years ago a small startup company from Israel called Wix decided to optimize website builders and make them as user friendly as possible. If you were scouting for website builders back in the day, you probably know how clunky and awkward website builders were. Especially native builders that some hosting services had in […]

7 basic SEO principles to know for voice search

Voice search is a unique factor that influences your SEO potential. For some reason all too many webmasters still ignore this fact, which is why we will breakdown how voice search impacts search, your websites and potential customers.   This article has been a long time coming. We have reached a point in time where […]

Google manual penalty recovery guide

We know you’re an A student of SEO that always attempts to do their best. But there was this one time you were tempted by that shady kid next to the SEO school cooler, to cheat your way to higher positions, using some black hat trickery.   Google was onto you, your ranks suffered, and […]

Google algorithm recovery tips and lore

So, you’re doing great in your SEO endeavors. Your websites rank fairly high for good keywords and organic traffic flows like the chocolate river at Willy Wonka’s factory. But suddenly you wake up to discover a bunch of fat kids were pushed into the river by Oompa Loompas and now the river is clogged, and […]

How much YMYL does your content EAT and is it healthy?

If this sounds like a strange question, that’s because it is. But it might also mean you are unfamiliar with two key acronyms and one of the most important guidelines for high quality content supported by Google.   E-A-T stands for “Expertise, Authority, Trust”   YMYL stands for “Your Money or Your Life“. Basically, all […]

What elevators and airports can teach us about webpage loading speed

Or how to make your website appear faster than it actually is. Sounds strange, but it’s actually doable. And many websites and applications are using this approach (us included). Correct usage of this principle can improve conversions, enhance user experience, reduce bounce rates and ultimately improve your organic search engine ranks. So, most of you […]

The 3 most important SEO tips according to Google – Video

Google releases a “SEO Mythbusting 101” video that busts no myths but actually offers some nice SEO beginner’s tips. This seems to be the first episode in a series they will be making on optimization and search topics, so stay tuned: The trouble with the video other than the completely irrelevant title, is that they […]

Google Update Timeline 2011-2019

If there is one thing Google is known for and the thing that keeps some SEO experts up at night, is their update roll outs. Major updates often change the rules of the game and drop website rankings like flies. SEO is an arms race between SEO experts and Google. Following Google’s big June 2019 […]