A few valuable observations – improving your SEO basics

Hello everyone, Max here.

For the new year, I want to share with you what I learned from all the conversations I had in the past few weeks with our customers. I will divide my thoughts into 4 parts, and hopefully you will learn from my advice so that you can grow and develop your business and become the best at what you do.

At the end of this post you will find a very cool feature that we added this month.

Part I – Long-tails

I noticed that many of our users who do their SEO tracking neglect to do some basics, and they end up making a VERY common mistake. That mistake is tracking only the “big keywords” and neglecting the long-tail keywords associated with their site/s.

For those of you who don’t know:

Regular keyword = “office chair”
Long-tail keyword (three words or more) = “orthopedic office chair in New York”

It’s time you take into account that about 70% of ALL searches are of long-tail keywords!

Let me tell you about the beauty of long-tail keywords. They are descriptive, and essentially, they are the money bringers. In the first example above, the search represents a person who’s looking for an office chair, but is probably just browsing (the “I’m just looking, thank you” type of customer). In the second example, we have someone who is searching for an actual solution to his problem; his back must be a mess, he’s in New York, and he’s willing to pay YOUR orthopedic office chair business top dollar to help him get some relief. He’s much further down the line to a close than someone who just looks around. His wallet is already half open and waiting to give his money to someone who will help him! Now the question is, are you going to be that someone??

The answer is that YOU CAN be, because of the next point. The narrower and the more specific your term, the less competition you will have. Also, long-tail keywords have a far better conversion rate. Big keywords might have a great search volume on Google, but would you prefer 0.01% of 10,000 or 10% of 100?

Another issue I noticed is keyword diversity. Some just stick to one very narrow and direct field of terms and don’t think of other possibilities that are just as relevant to their business! For instance, a lawyer who tested all the possible combinations that included the word “lawyer” neglected to include terms such as “legal help” or “litigator in New York”.

Anyone who wants to capture the big picture and drive targeted traffic to his website needs to take that into consideration. By the end of the day, long-tail keywords are also very important. They can yield better results and provide a far greater conversion rate then a widely searched keyword, therefore allowing you to conquer the ranks and see that sweet “Top 10” figure grow bigger and bigger 😉

Now I realize that capturing all those possible keyword combinations and being diverse is no easy task, but never fear, as we now have a solution for you! Introducing our newest feature which can help you get on top of your SEO game and expand your business:

This is a tool which will not only SUGGEST keyword combos you might have neglected, but also SHOW you keywords that you are not tracking that are ranking for your website!
And how much does it cost to use this tool? Well, the answer is… it costs you nothing.

Use it well, my friends, for with great power comes great responsibility. 😉