9 Important Standards Users Forget In A Top SERP Tracker

9 Important Standards Users Forget In A Top SERP Tracker

The major features of a rank tracker are, of course, the most important by far. For example, the ability to track a diverse range of other search engines apart from Google, get local as well as mobile ranks, and white-label ranking report solutions are mandatory and well known. But then we have the other features that hide in their shadow and are almost never mentioned openly. These features should be of interest to every SERP tracker user, yet unfortunately they fly under the radar. The existence of these features and their quality can determine your overall user experience. So let’s begin:

1. Speed

 This small detail is often neglected and goes unnoticed. It is important that the top SERP tracker will have a light interface that loads fast; this becomes a real issue if you have a big quota of data you need to keep track of. 

One of the most critical factors to consider when choosing a SERP tracker is speed. The faster a tool can deliver ranking data, the more quickly you can make data-driven decisions and adjust your search engine optimization strategy accordingly. A slow SERP tracker can be frustrating, and it can also cause you to miss out on valuable opportunities. When evaluating a SERP tracker, make sure to test its speed, paying attention to how long it takes to deliver rankings data for multiple keywords. Look for a tool that can provide speedy results without sacrificing accuracy.

A fast SERP tracker makes for a far better user experience

A fast SERP tracker makes for a far better user experience

2. Price per keyword

Another key factor to consider when selecting a SERP tracker is the price per keyword. This is the amount you will pay to track each individual keyword in your campaign. While some SERP trackers offer a flat fee for a set number of keywords, others charge per keyword, which can quickly add up if you are tracking hundreds or thousands of keywords. It’s important to find a balance between cost and functionality. Cheaper isn’t always better, as lower-priced SERP trackers may have limited features or accuracy. On the other hand, high-priced rank tracker tools may not offer enough additional value to justify the increased cost. Do some research, compare pricing plans, and choose a tool that fits within your budget while still delivering the features and functionality you need.

Price as a whole is mentioned in the details of every plan, but price per keyword (PPK) isn’t. PPK is simply how much a single keyword costs to track. To find out, simply divide the overall price of the plan by the number of keywords you get to track. PPK translates to how much bang you get for your buck – is $249 really expensive, or do you get a keyword quota and a pack of features that others offer for $499? Not all SERP trackers are the same. Some appear decently priced, but when you zoom in on the details, you discover they actually charge you an arm and a leg in comparison to other equivalent tools. PRT currently has the most affordable PPK on the market by far. Check out our Price Per Keyword comparison chart:

3. Personal account manager

The quality of customer support for a tool says a lot about the tool itself and what to expect, and having an account manager available is the highest form of customer support. Sometimes SERP trackers offer great high-level paid plans, and the best value their users actually get for their money is filling out support tickets that get answered hours later. If you require a high-level plan, chances are you would need more personal and instant support since you probably have high-paying customers of your own to look after. Sometimes even small agencies or solo SEO experts would prefer a higher-level plan simply for the security of having a voice and a face to turn to.

A personal account manager is an experienced professional who will be assigned to your account and will be your primary point of contact for any questions, issues or concerns that you may have. Having a personal account manager ensures that you receive personalized and timely support whenever you need it. Your account manager should be well-versed in the features of the SERP tracker and should be able to help you customize the tool to meet your specific needs. They should also be able to provide you with valuable insights and recommendations based on your data and analysis.

PRT’s Enterprise plans come with a dedicated AM attached to every account. PRT’s account managers are very attentive and knowledgeable, and there isn’t a single issue they won’t be able to help out with in regards to the PRT system. They can be with you every step of the way until you master the skill of rank tracking.

4. Accuracy

Accuracy is critical when it comes to SERP tracking software. You need a tool that can provide you with reliable and accurate data so that you can make informed decisions based on the results. A good SERP tracker should be able to track keyword rankings in real-time and should provide you with accurate and up-to-date information on your website’s position in the SERPs. Inaccurate data can lead to poor decision-making and a waste of resources.

Accuracy is an issue few SERP trackers mention, simply because many of them are not that accurate! You won’t believe how many prominent ‘best’ SERP tracking tools offer accuracy rates as low as 67%. Accuracy is having an adequate rank-tracking algorithm able to determine actual unbiased ranks that are clean from personalization checks. 

Let’s say your strategy caused one of your websites to go up in rank for a certain keyword, but if you weren’t using an adequately accurate system, you wouldn’t even know about it… the SERP tracker you’re using only picks up on it a week later. Even worse, less accurate trackers might not alert you until after it rose significantly. Because of these detection inaccuracies, there may have been some kind of up and down oscillation that went undiscovered, or it may show you one that didn’t actually take place. Needless to say, bad accuracy can spell problems for strategy. PRT has a unique 100% accurate ranking algorithm, the only one currently on the market.

5. Clean system without redundant features

A clean system without redundant features is important when it comes to a SERP tracking tool. While many SERP trackers offer a wide range of features, you need to ensure that you only have access to the features that you need. A clean and streamlined system will make it easier for you to navigate and use the tool effectively. Features that are not useful or relevant to your specific needs will only add clutter to the system and make it more difficult to use.

Some SERP trackers offer a tool full of diverse and unique features that are included in a paid plan, but have you ever wondered how many of those you actually need on a regular basis, or ever? SEO audits included in a paid plan are nice and all, but how often do you use them, and does that ability justify a big price difference between a comparable tool that doesn’t offer audits? These are questions that should be asked when you shop around for a SERP tracker. 

PRT stays true to its original purpose, and that’s tracking ranks and delivering fresh, accurate data. PRT does EVERYTHING to stay focused on the task at hand and is strictly SEO goal oriented, sparing you the unneeded features. Plus, you get a keyword research tool for maximum impact on your SEO strategies. (And this is one of the reasons the price is also genuinely affordable.)

6. Diverse language support 

One of the most important factors to consider when choosing a SERP tracker is its ability to support diverse languages. This is especially important if you have a global audience or operate in markets where multiple languages are spoken. A good SERP tracker should support not only major languages like English, Spanish, and French, but also lesser-known languages like Dutch, Finnish, and Arabic.

English comprises about 53% of the text on the internet. You, as an SEO expert, must know English at a decent-enough level to succeed. That isn’t necessarily the case for your colleagues and clients who may not be English speakers, but they would still need to be updated on their websites and campaigns. Having the ability to generate a ranking report in their first language is a clear advantage. In addition to English, PRT supports Danish, Dutch, French, German, Italian, Japanese, Portuguese, Spanish, Swedish and Turkish.

When evaluating a SERP tracker’s language support, it’s important to consider both the number of languages supported and the accuracy of the results. Some SERP trackers may support a wide range of languages, but their results may not be as accurate as those from trackers that specialize in fewer languages. Look for a top SERP tracker like ProRankTracker that provides accurate results in the languages you need to track.

Can you generate ranking reports in your clients native language

Can you generate ranking reports in your clients native language

7. Migration Freedom

Another important factor to consider when choosing a SERP tracker is migration freedom. This refers to the ease with which you can transfer your data from one tracker to another. If you’re currently using a SERP tracker but are considering switching to a new one, you don’t want to lose all your historical data in the process.

How easy is it to migrate from one SERP tracker to another? The answer is, it depends on the tool in question. There are several variables to look at, and the main questions to ask are:

  • Is there a commitment involved, or are you free to leave whenever you please?
  • Is there a money-back or refund policy?
  • Is the part of the month you didn’t use refundable?
  • Can the data you have be backed up and exported?
  • Does your tool accept data imported from other SERP trackers?

There’s no need to state this, but if the tool you’re using is good, it shouldn’t need to tie you down. Good SEO tools rarely lose users; they mostly gain them. PRT will never tie you down, and our account managers can help you import data easily to the system with bulk-add solutions.

When evaluating a SERP tracker’s migration freedom, look for one that allows you to easily export your data in a standard format like CSV or XML. This will ensure that you can transfer your data to a new tracker without losing any important information.

8. API accessibility

API accessibility is another important factor to consider when choosing a top SERP tracker. An API (Application Programming Interface) allows you to integrate the SERP tracker’s data into your own applications or systems. This can be extremely useful if you need to automate certain tasks or generate custom reports based on the SERP tracker’s data.

API integration is a high-level feature offered only by the best SERP tracker like PRT, the ability to connect your unique tool or system to the raw data harvested and generated by the tracker. You might have an impressive platform of your own for your clients (or your company) which you worked long and hard to develop, and instead of having an additional system to work with, it’s most convenient to get the data directly onto your own system, which you’re already used to. PRT has great API access.

When evaluating a SERP tracker’s API accessibility, look for one that provides a well-documented API with a wide range of endpoints. This will give you the flexibility to integrate the SERP tracker’s data into your own applications in a variety of ways.

9. SNR (signal-to-noise ratio) levels

Finally, it’s important to consider the SNR (signal-to-noise ratio) levels of a SERP tracker. The SNR refers to the ratio of relevant data to irrelevant data in the SERP tracker’s results. A high SNR means that the tracker is providing mostly relevant data, while a low SNR means that the tracker is providing a lot of irrelevant data.

These have much to do with the aesthetics of the system: The keyword rank tracking tool you’re testing might have scored high on many points, but is it drowning in details and unpleasing colors with a SNR that’s way off? The data visualization should be clear and simple to follow. {Pic-Can you see the forest or are there just too many trees and worse still, you are not even trying to look for a forest?}

PRT has one of the best SNRs in the market, and our system is designed to deliver data with clarity and simplicity to its users: SEO agencies, experts and novices alike. Data that can be read in a few glances saves time and money and makes for an overall more pleasant experience.

When evaluating a SERP tracker’s SNR levels, look for one that has a high SNR. This will ensure that you’re getting the most relevant data possible, which will make it easier to make informed decisions about your SEO strategy.

So, now you know some extra points to consider when shopping for a new SERP tracker or if you just want to test your current SERP tracker against these points. The data from your Google Analytics and Google Search Console are not enough to get you to the top of SERPs. PRT is the top SERP tracker that’s why it easily scores high on all those fronts discussed here, so feel free to check it out yourself!


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