Two of the most underestimated and neglected subjects when discussing SEO tools are data clarity and organizational features. We always hear “the best tool” this and that, but very few seem to address the issue of data order and signal/noise ratio (SNR). You can have the most powerful SEO tool on the market, but what good is all that power if the tool comes with a confusing, non user-friendly interface? A lack of organizational properties, poor tutorials, and low-quality tech support can make a great technology seem inferior and make your experience complicated instead of positive.
So, today is about organizing your data to keep it easy to read and navigate through. In this post I will be addressing SERP trackers, where data organization is crucial. This is one of the basic reasons an SEO expert would even get a SERP tracker – to gather all their relevant ranking data all in one convenient place instead of checking each individual rank manually (which is utterly impractical for even the smallest SEO campaign). The ability to organize your data the way you need to and have clear data visualization is key. It will allow you to understand key points in one glance.
As you run your SEO campaign, you might need to keep track of hundreds of different keywords for several different websites covering several rank types (for example, Google Local ranks, Mobile ranks, or search engine ranks other than Google). That means the volume of data for even a modest-sized SEO campaign will be hard to manage if not organized properly—not to mention running big campaigns or several campaigns at once. Unorganized data can accumulate over time and make the whole account cluttered and hard to navigate through. Your tool must have solutions for this, which themselves need to be easy to understand and use.
Let’s take a look at some of the ways you can organize your data within PRT (your tool should have at least some equivalents):
- Tags – Tags can be named and color coded, and they are apportioned to keywords that you track with PRT. You can attach as many colored tags as you like to a keyword, making it a very versatile and specific organizational property. For example, you can color code all the mobile rank keywords blue, and at the same time name each tag based on a campaign you’re running.
- Groups – Groups are a property that’s attached to the URLs you track with PRT. Create a group to associate with a URL (or several), add URLs to groups that you created, and easily keep track of websites. Groups are great for keeping track of specific clients and their competitors, or when you’re working on different niches simultaneously, or just tracking several websites. It’s broad and quick and allows for clear data representations. For example, if you’re working on a sportswear niche, you can group all the relevant websites you’re tracking in that niche under a single group called “sportswear”.
- Filters – This is the most flexible organizational feature. Filters can be defined any which way you like and can show data down to very fine details and resolutions. There is virtually no limit to how you can arrange your account with filters. It’s all up to you. It can be a narrow and specific combination between a group and a few tags, or a broadly defined filter that will show a wide array of data. For example, if you want to focus on just 10 keywords from your sportswear niche with mobile ranks, and rank those that are above the top 10 position only, you can define a filter that will show you just that.
- A quick, simple navigation solution
This icon is the quick navigation bar. It is accessible at all times from any page in your account. When you click it, it immediately shows you all the tags, groups and filters that you have assigned and allows you to navigate to any of them quickly and easily. By clicking a certain tag, you will see all the keywords that are affiliated with the tag and their ranking data. By clicking a certain group, you will see all the websites associated with that group and all their keywords and ranking data. Clicking a filter will show you the specific data customized for that filter. It’s that straightforward and simple.
- Data presentation – Is the data presented in a simple-to-read manner to be read quickly with a single glance? With PRT, your data is organized in an easy-to-read table that can be customized to show the columns of data you find relevant. The concept behind this is to be SEO centered instead of showing you redundant data that isn’t relevant to SERP tracking. You can see the full scope:
Or define a minimalist view showing just the keywords and their respected rank:
- The right-side navigation bar has all the access points – The classic configuration that the majority of good SERP trackers have gives you the ability to access any relevant section of your SERP tracker from any page.
- Trash – This is a very useful feature to have, and it allows you to get the full potential of your SERP tracking plan, even if you are running on a tight budget. The Trash feature allows you to discard keywords that you no longer find useful or relevant to track without deleting them and losing the data entirely. This is useful in case those keywords might become relevant again at some point, or in case it’s important for you to know which keywords got ‘trashed’. Some SERP trackers and tools don’t allow for deleted data to be saved and recovered, but with PRT, you can use the Trash feature the same way as you would your computer’s recycle bin to stay within your desired budget.
- SNR and messy interfaces – Signal-to-noise ratio is an important attribute many don’t consider in their SEO tools. Simply put – how much noise does your brain need to filter to get to the data that’s needed for the work process? The less noise the better, naturally, and that’s why as far as SEO tools are concerned, a simple minimalist design is usually more efficient than cumbersome complex data presentation schemes. High SNR is what makes user interfaces friendly and their use intuitive and flowing.
- Sub Accounts – Sub accounts are an amazing organizational feature that not only organizes your SERP tracker’s data, but can actually advance your workflow and improve efficiency. We had an in-depth article about the value of using sub accounts in our previous blog post, so check it out in case you haven’t already:
Here is the gist of it: sub accounts are basically smaller, white-label PRT accounts, each with its own unique user name and password and predefined permissions, delegated and controlled under one prime admin PRT account (your main account). Sub accounts use the “groups” property mentioned earlier to distribute which data each sub-account gets to control and see. Instead of having your entire team operate on a single PRT account where lots of data needs to be processed, you can distribute the data into manageable chunks and let each sub-account be in charge of one such chunk of data. For example, if you’re working on several SEO campaigns at a time, each sub-account can be in charge of a single campaign and see only the relevant data to that campaign with no distractions.
The most common uses of sub accounts is to give them to colleagues as mentioned. But another great use is to give sub accounts to clients you want to impress by making PRT look like your own personal platform (since sub-accounts can have your logo on them instead of PRT). This can be an amazing solution for solo SEO experts and small agencies if used wisely.
- Data migration – having the ability to move your data easily to a new SERP tracker and have that data neatly organized in its new home is a very convenient feature to have. Although often not considered a “main feature” to look for, if a SERP tracker has this feature it is a very good sign. PRT has a very organized Bulk Add feature which can migrate data from your old SERP tracker via an Excel format, allowing you to attach groups and tags to the migrated SERP data.
- White label reporting solutions – Sending reports to clients is an integral part of quality customer support from SEO experts. Clients love to be up to date on how their ranks are doing and be reassured their investment in your services was worthwhile. Having said that, most clients prefer to get simple-to-read, crisp-looking reports that will allow them to understand the picture, even if they are not an SEO expert or SEO savvy. Some SERP trackers generate convoluted, overly complex reports that even SEO experts would struggle with, making them utterly unattractive to be sent to clients. PRT, however, was designed and improved for years to be as user friendly as possible, with data that is easily accessible, easy to read and understand in a single glance, simple to manage, and have options to be organized in an efficient manner which suits your clients’ needs. It was simply designed with our users’ customers in mind. This should be a minimal requirement of your SERP tracker. Also, PRT is a white-label technology, designated to be used as your own, so all reports and data presentations can be embellished with your company’s logo and details, a wonderful solution for independent SEO experts and SEO agencies alike!
Tags, groups and filters are the main property for creating relevant reports for your clients with ease. You can create special designated tags, groups and filters that will be used just for your reports.
- Customer support and account managers – It’s not a bad idea to ask customer service or your account manager for assistance and tips regarding ordering your SERP tracker’s data properly. Your account manager at PRT can even help you with migrating your data to PRT with ease. PRT puts customer service and tech support as a priority for a good user experience.
Countless psychological research studies suggest that having a clean environment makes you more productive and content with your work environment, as opposed to a cluttered, disorganized working space. The same is true for our virtual working environment. Keeping the platforms you use neat and tidy, be it your desktop, Internet browser or SERP tracker, will only benefit you. Simply put, clear organized data for a clear and organized mind.
If your account is cluttered and poorly organized, the extra time and effort wasted to navigate will amount to money you can save. Sometimes people just never bother to organize, and it ends up costing them a valuable amount of time. And the trouble with that is, if not addressed at the early stages, the mess will just become more difficult as more and more data accumulates, and untangling and organizing a disorganized account will just be more difficult.
So, assuming your SERP tracker has good data-ordering solutions, keeping your SERP tracker data neat and well organized is actually very important – it can save you time, optimize your work process and just make for a much more pleasant user experience.
Switching to a better more organized SERP tracker
By now you might be wondering how organized your ranking data is. Is your current SERP tracker even engineered to handle data efficiently? The truth is, some SERP trackers just have messy user interfaces and lack any viable solutions for that, but the good news is you don’t have to settle for them. Get a SERP tracker that you can understand. PRT has one of the slickest and easiest-to-read data presentations, and it was designed to make your life as an SEO expert a lot easier. Any SEO tool that deals with large amounts of data MUST have sensible, easy-to-use organizational features. Give PRT a try and see for yourself that SERP data can be easy to read and organize and the user experience doesn’t have to be frustrating!
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